一、中文部分:
1.郭淑雲,2001,消費者特性與網際網路購物意願關係之研究-以生鮮食品為例,國立中興大學,碩士論文。2.吳靜宜,2002,購買過程中運用網際網路與實體商店之比較研究,國立成功大學,碩士論文。3.林建煌,2002,消費者行為,智勝文化事業有限公司。
4.洪富凱,2003,網站產品認知品質與消費者特性對網路購物意願及決策影響之研究,國立成功大學,碩士論文。5.林廷軒,2004,消費者特性、轉換成本與顧客滿意度對品牌轉換行為影響之研究-以台灣3C連銷零售通路體系為例,長榮大學,碩士論文。6.廖容萱,2010,有機農產品的產品特性、消費者特性、情境因素對通路型態選擇及購買決策之研究,國立屏東科技大學,碩士論文。7.秦瑛與崔淑娜,2012,"生鮮連鎖超市開發策略研究",圖書情報導刊,P105 – 108,02期。
8.張麗,2013,"生鮮超市競爭力培育策略研究,城市建設理論研究(電子版),第36期。
9.史毅飛,2013,"生鮮產品電商的現狀及發展對策", E-Commerce Journal。
10.張右承,2014,生鮮電商商業模式,以愛上新鮮生鮮購物網為例,國立台灣科技大學,碩士論文。11.張翔皓,2014,台灣汽車消費者消費特性與人格特質之研究,元智大學,碩士論文。
12.陳珮綺,2014,"店內氣氛、服務人員情緒與忙碌程度對顧客知覺服務品質與消費金額的影響─以顧客正向心情為中介效果",服務業管理評論,P21-39,12 期。
13.高雅喬,2015,應用Fuzzy AHP 理論探索生鮮超市經營成功的關鍵因素,中國科技大學,碩士論文。14.祁雁凌,2016,"我國生鮮電商發展情況探究",熱點透視,第八期。
15.智艷芝,2016,"生鮮產品物流模式創新探討",萬方數據-產能經濟,第345頁,1月。
16.曾景翰等編著,2017,"臺北市消費者於傳統市場購買意願之研究",農業經濟叢刊,P45 – 74, 23卷1期,6月。
17.彭書耘,2017,"新鮮送到家生鮮電商",喀報,第兩百六十七期, 6月04日。
18.劉昱杋,2017,"我國生鮮電商的現狀與未來",萬方數據,第20期。
19.丁麗紅,2017,"生鮮產品的消費者購買意願研究綜述",消費專刊,第9期8月。
20.瞿冬,王先慶,2018,"生鮮產品全程品質控制研究",經濟論談,第581期,12月。
21.李卿雅,2018,生鮮類電商行銷策略研究—以安永鮮物為例,國立政治大學,碩士論文。二、英文部分:
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4.Engle, James F., Kollat, David & Blackwell, Roger D.,1973, Consumer Behavior, 2nd ed., New York, Holt, Rinehart and Winston Inc.
5.Guiltinan, J.P.and W.F. Schoell.,1995, Marketing, prentice Hall. (6th ed), pp132-151.
6.Joseph T. Plummer, 1974, “The concept and Application of LifeStyle Segmentation”, Journal of Marketing, Vol.38.p34.
7.Lee, Eun-Ju and Jeffrey W. Overby ,2004, “Creating value for online shoppers; implication for satisfaction and loyalty”, Journal of Consumer Satisfaction: Dissatisfaction and Complaining Behavior, 17, pp. 54-67.
8.Peterson, R.A.,Sridhar, B.,&Bronnenberg, B.J., 1997, “Exploring the implications of the internet for consumer marketing”, Academy of Marketing Science Journal, Vol.25, No.4, p329-346.
9.Peterson, Robert A., Sridhar Balasubramanian, and Bart J. Bronnenberg, 1997, “Exploring the Implication of Internet for Customer Marketing”, Journal of the Academy of Marketing Science, 25, pp.329-346.
10.Plummer, J.T.,1974, “The concept and application of life style segmentation”, Journal of marketing, 38(1),33-37.
11.Sherman, E., A. Mathur, and R. B. Smith, 1997. “Store Environment and Consumer Purchase Behavior: Mediating Role of Consumer Emotions”, Psychology and Marketing. 14(4): 361-378.
12.Taher, Ahmend, Thomas W. Leigh and Warren A. French, 1996, “Augmented Retail Service: The Lifetime Value of Affection”, Journal of Business Research, 35, 3, pp. 217-228.
13.Wells and D. Tigert, 1971, “Activities, Interests, and Opinions”, Journal of Advertising Research, Vol. 11, No.4, pp. 27-35.