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研究生:彭珮瑄
研究生(外文):Peng, Pei-Hsuan
論文名稱:應用消費價值理論探討自助結帳系統之使用意圖
論文名稱(外文):Applying the Theory of Consumption Value to Explore Consumer Intention to Use Self-Checkout System
指導教授:陳玫真陳玫真引用關係
指導教授(外文):Chen, Mei-Jen
學位類別:碩士
校院名稱:國立臺北商業大學
系所名稱:企業管理系(所)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:中文
論文頁數:55
中文關鍵詞:消費價值理論科技接受模式自助結帳系統
外文關鍵詞:Theory of Consumption ValueTechnology Acceptance ModelSelf-Checkout System
相關次數:
  • 被引用被引用:1
  • 點閱點閱:130
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
中文摘要 i
英文摘要 ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 vii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 3
第二章 文獻探討 5
第一節 智慧零售 5
第二節 消費價值 9
第三節 科技接受模式 16
第五節 自我服務系統 18
第三章 研究設計與研究方法 22
第一節 研究架構 22
第二節 研究假說 23
第三節 變數操作性定義與衡量 25
第四節 問卷設計 31
第五節 抽樣設計與研究對象 31
第六節 分析方法 32
第四章 資料分析與結果 34
第一節 樣本問卷資料分析 34
第二節 研究構面之敘述性統計 36
第三節 信度與效度分析 37
第四節 研究假說驗證 39
第五章 結論與建議 43
第一節 研究結論 43
第二節 實務上建議 45
第三節 未來研究建議 45
參考文獻 46
附錄 50
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