臺灣博碩士論文加值系統

會議主題難度較高，口譯員是否要提高報價？會議只有一個小時，口譯員要收取半天的費用嗎？客戶預算不足，口譯員要不要接受較低的費用？這些都是自由口譯員在訂定服務費用時，經常遇到的難題。本研究旨在探討臺灣與中國大陸的中英自由會議口譯員對這些議題的看法。

本研究參考服務定價策略文獻，並以此為基礎調查臺灣與中國大陸中英自由會議口譯員的口譯服務費用如何受到各項內外部因素影響。研究者列出十九項口譯訂價的做法，並提出三個研究問題：一、口譯員認為哪些做法應該實行，哪些做法不應該實行（觀點）？二、口譯員實際上實行哪些做法，沒有實行哪些做法（實際作為）？三、臺灣與中國大陸的受訪者在觀點與實際作為上有何差異？

以問卷調查四十六名臺灣與三十六名中國大陸的中英自由會議口譯員後，統計結果顯示，十九項敘述中，臺灣口譯員在七項敘述上呈現觀點與做法間的落差，中國大陸口譯員則有十項呈現落差。訪談顯示，落差的原因多在於口譯員雖然認為遇到某種情況時理想上應該要提高報價或拒絕接受低價，但實際上卻時常由於客戶不接受而無法提高報價，或因為生活所需而被迫接受低價。

兩岸比較統計顯示，臺灣與中國大陸的受訪口譯員在觀點上只有三項有顯著差異，在實際作為上卻有九項顯著差異。中國大陸口譯員無論是在提高費用的做法還是在降低費用的做法上，多有作為頻率高於臺灣的情形。

Should interpreters raise their rates for conferences with more difficult topics? Should interpreters charge half day rate for conferences that run only for an hour? Should interpreters accept lower rates because the client is running on a tight budget? These are tough decisions to make for freelance conference interpreters. This study aims to explore how freelance Chinese-English conference interpreters in Taiwan and Mainland China address these issues.

Informed by literature on service pricing, this study investigates how the pricing of interpreting service by freelance Chinese-English conference interpreters in Taiwan and Mainland China is affected by various internal and external factors. A total of 19 practices are listed and three research questions are proposed: 1) Which practices do interpreters consider appropriate and which not? 2) Which practices do interpreters engage in and which not? 3) How do the perspectives and practices differ between interpreters in Taiwan and in Mainland China?

A total of 46 respondents from Taiwan and 36 respondents from Mainland China were entered in analysis, and results show that of the 19 practices, respondents from Taiwan show significant discrepancy between what they believe and how they actually behave on seven practices, while respondents from Mainland China show significant discrepancy on ten practices. Interviews show that whether interpreters can actually realize their desires to raise rates under certain circumstances is contingent on the clients’ approval, and that interpreters’ refusal of lower rates can at times be qualified by financial want.

Comparative analysis between Taiwan and Mainland China shows that the two samples disagree on three practices and showed different behavioral patterns on nine practices. Specifically, Mainland Chinese respondents tend to engage more frequently than their Taiwanese counterparts in both practices that raise rates and those that lower rates.

目次
誌謝 I
摘要 II
ABSTRACT III
表次 VI

第一章 緒論 1

第二章 文獻回顧 4
第一節 會議口譯作為服務 5
第二節 服務訂價策略 8
第三節 會議口譯訂價考量因素 10
第四節 定價考量因素小結 26
第五節 臺灣與中國大陸的口譯產業 29

第三章 研究方法 32
第一節 研究架構 32
第二節 研究對象 34
第三節 研究工具 35
第四節 研究資料搜集與分析 40

第四章 問卷調查結果 43
第一節 填答者背景 43
第二節 口譯費用 46
第三節 同業行情 48
第四節 物價 51
第五節 不足半日之會議收費 54
第六節 旅行日收費 57
第七節 中介 60
第八節 會議主題難度 63
第九節 淡季收費 66
第十節 年資與收費 69
第十一節 新人收費 72
第十二節 同步口譯搭檔資歷與收費 75
第十三節 口碑與收費 78
第十四節 專業訓練與收費 81
第十五節 同步與逐步的收費 84
第十六節 因量折價 87
第十七節 客戶反應 90
第十八節 會議規模與收費 93
第十九節 低難度會議與收費 96
第二十節 產業性質與收費 99
第二十一節 競爭與收費 102
第二十二節 分析總結 105

第五章 訪談結果與討論 108
第一節 市場行情價格 109
第二節 內部成本效益結構 112
第三節 服務特色溢價 126
第四節 包裹式訂價 139
第五節 客戶導向因素 141
第六節 市場競爭 146

第六章 結論 149
第一節 回答研究問題 149
第二節 研究限制與未來研究建議 151

參考文獻 153

附錄 158
附件一 第一版問卷 158
附錄二 問卷第二版 170
附錄三 問卷正式版（臺灣） 176
附錄四 問卷正式版（中國大陸） 180
附錄五 訪談同意書 184

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