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研究生:賴宥銓
研究生(外文):LAI, YU-CHUAN
論文名稱:明星CEO對於公司企業社會責任績效的影響
論文名稱(外文):The impact of celebrity CEO on Firm’s CSR performance
指導教授:詹佳縈詹佳縈引用關係
指導教授(外文):Chan, Chia-Ying
口試委員:何柏欣黃美綺詹佳縈
口試委員(外文):HO, PO-HSINHUANG, MEI-CHIChan, Chia-Ying
口試日期:2020-06-09
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:英文
論文頁數:47
中文關鍵詞:企業社會責任明星CEOCEO聲譽
外文關鍵詞:Corporate social responsibility (CSR)Celebrity CEOsCEO reputation
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本文使用從2008年到2015年獲得獎項的美國明星CEO與所屬的公司為樣本,並使用配對法,建構與擁有明星CEO公司的公司規模類似的非明星CEO公司樣本,並將公司是否有明星CEO設為虛擬變數,以研究擁有明星CEO的公司,是否會對公司的CSR績效有顯著影響。另外,本研究還深入探討明星CEO對不同面向的CSR績效–環境、社區與公司治理的影響。
實證結果顯示,明星CEO確實會對公司的整體CSR績效造成影響,但是也發現,明星CEO對於公司治理層面的CSR績效並沒有影響,而原因可能是公司治理的CSR行為,對CEO個人聲譽的貢獻較小,而慈善活動、環境保護的CSR活動能顯著影響CEO的聲譽。
This research uses the US celebrity CEOs companies that won awards from 2008 to 2015 as samples, and uses “matching method” to construct a sample of non- celebrity CEO companies similar to the company with celebrity CEO companies and set as a dummy variable to study whether companies with celebrity CEOs will have a significant impact on the company's CSR performance. In addition, this study also examines impact of celebrity CEO on different aspects of CSR performance – environment, community and corporate governance.
Empirical results show that celebrity CEOs indeed affect the company's overall CSR performance, but also find that celebrity CEOs have no impact on corporate governance level CSR performance. The reason may be that corporate governance CSR behavior and contributes less to the CEO's personal reputation. On the other hand, charitable activities, environmental protection CSR activities can significantly affect the reputation of the CEO.

謝 詞........................................... I
Abstract in Chinese..............................II
Abstract in English..............................III
Contents.........................................IV
List of Tables...................................VI
List of Figures..................................VII
Chapter 1. Introduction..........................1
Chapter 2. Literature Review.....................4
2.1 CSR performance (CSP)........................4
2.2 CSR Motivation and CEO Characteristics.......5
2.3 Celebrity CEOs...............................6
2.4 CSR Motivation and Celebrity Status..........8
Chapter 3. Data and Method.......................10
3.1 Data collection..............................10
3.2 Matching method..............................10
3.3 CSR variables................................11
3.4 Celebrity CEO variables......................13
3.5 Control variables............................14
3.6 Regression model.............................16
Chapter 4. Empirical Result......................20
4.1 Descriptive Statistic........................20
4.2 Univariate analysis..........................22
4.3 OLS Regression results.......................24
4.4 Logistic Regression results..................26
Chapter 5. Conclusion............................27
References.......................................29
Appendix.........................................34
著作權聲明........................................48

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