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研究生:謝汶璇
研究生(外文):HSIEH,WEN-HSUAN
論文名稱:政治信任、政黨偏好與網路上政治參與
論文名稱(外文):Political Trust, Partisanship and Online Participation
指導教授:張文俊張文俊引用關係
指導教授(外文):CHANG, WEN-CHUN
口試委員:吳文傑毛治文
口試委員(外文):Wu, Wen-ChiehMAO, CHIH-WEN
口試日期:2020-06-02
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:財政學系
學門:商業及管理學門
學類:財政學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:中文
論文頁數:71
中文關鍵詞:政治信任政黨偏好網路上政治參與
外文關鍵詞:political trustpartisanshiponline participation
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政治信任代表民眾對於政府的態度,政黨偏好則代表著民眾與政黨的關係,兩者皆可能影響民眾參與政治的意願。隨著科技的快速發展,網路及社群媒體上的政治參與備受重視,在新興參與模式的興起之下,本研究透過觀察民眾的政治信任、政黨偏好是否對網路上的政治參與產生影響,期盼找出驅使民眾於網路上參與政治的主要因素。

本研究使用「台灣社會變遷基本調查計畫」2014第六期第五次公民權組資料,探討台灣民眾「政治信任」、「政黨偏好」與「社群媒體上政治參與」之關係。此外,本研究亦使用「亞洲民主動態調查」第四波(2014~2016)資料,比較台灣、南韓、日本三個國家之間,民眾的「政治信任」、「政黨偏好」對「網路上政治表達」的影響有何差異。本研究採用Orded Logit Model進行迴歸分析。台灣實證結果顯示,政治信任與社群媒體上政治參與為負相關,政黨偏好與社群媒體上政治參與則為正相關;跨國比較實證結果則僅有台灣、南韓民眾政黨偏好對網路上政治參與有明顯的正向影響。

Previous studies have shown that political trust and partisanship both may affect citizens’ participation in politics. With the advance of information technology, political participation on the Internet and social media has drawn growing attentions from many researchers and policy makers. Aiming at online political participation, this study examines whether political trust and partisanship have impacts on people’s political participation on the Internet and social media.

Firstly, this study utilizes the data from the Taiwan Social Change Survey (2014) to examine the relationships between political trust, partisanship, and political participation in social media for citizens in Taiwan. In addition, using the data the Asian Barometer Survey (2014~2016), this study further compares the differences in the relationships between citizens’ political trust, partisanship and online political expression among Taiwan, South Korea and Japan. The results from ordered logit estimations show that in Taiwan, political trust is negatively associated with political participation by using social media, while partisanship has a positive effect on political participation through social media. Moreover, comparative results show that partisanship is positively related to online political participation for people in Taiwan and South Korea, but partisanship is insignificant for explaining online political participation in Japan.

第一章 緒論 1
第一節 研究背景 1
第二節 台灣、南韓與日本之政治發展 6
第三節 研究動機與目的 8
第四節 研究架構 10
第二章 文獻回顧 12
第一節 政治參與的定義與影響 12
第二節 政治信任的定義與影響 13
第三節 政黨偏好的影響 16
第四節 社群媒體的定義與發展 17
第五節 社群媒體與政治參與 19
第六節 小結 21
第三章 理論基礎與實證模型 22
第一節 理論基礎 22
第二節 實證模型 26
第四章 資料來源與變數定義 30
第一節 資料來源 30
第二節 變數定義與敘述統計 30
第五章 實證結果分析 41
第一節 我國民眾於社群媒體上政治參與之實證結果 41
第二節 跨國比較民眾於網路上政治表達之實證結果 47
第六章 結論與建議 51
第一節 結論 51
第二節 政策建議 55
第三節 研究限制與未來研究方向 57
附錄 59
參考文獻 67

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