|
Under the national insurance system, hospital evaluation and classification system have been used for hospital grading for a long while. In recent years, as the population structure has gradually moved toward aging trend as long as the big data analysis has been vigorous growth, policies on medical care and long-term are getting more important. Hospitals located in rural areas with a quiet and comfortable environment are served as key hospitals for long-term care plans. However, the major income of the medical care industry comes from health insurance. The amount of medical services is also one of the key performance indicators. As the amount of regional hospitals are decreased, merge, acquisition or transformation are the operating policies for hospital reorganization.
Case X Hospital has experienced rapid growth in recent years on operating performance. This study is to analyze the key factors of the medical care industry through Porter five forces analysis and discuss how X Hospital constructs its core resources, capabilities and the basis of its competitive advantage. Using BCG matrix to analyze the role positioning of each grade of hospitals in the medical care industry and each departments in the X hospital, find out its competitive position and market attractiveness for operating strategic analysis and discussing for future growth strategy. The results of this study are:
1. The competition in the medical care market is cutthroat. Hospital X located in the competitive Hsinchu region has repositioned and reorganized its medical departments. Since year 2016, Hospital X had decided to withdraw from the Global budget payment system, its operating performance has increased significantly and overall revenue gained more than double. It reflects the foresights of current superintendent, Mr. Peng, and the goals were well planned and ran effectively.
2. Trough out following ways, Hospital X has distinguished with nearing hospitals with its competitiveness and complementarity: reducing costs through centralized procurement, recruiting a lot of specialists, expanding medical departments to meet the patients’ needs; rebuild the medical facility and upgrade its hardware equipment, and provide new and variety services. Based on the results of Porter five forces analysis for setting up the competitive strategy, to provide acute and critical care services to the patients living in mountain area with its geographical superiority, creating the competitive advantage of X Hospital.
To sum, it’s suggested Hospital X should continually to implement in-depth localized medical care services, enhancing the intensity of emergency and acute and critical care capabilities to meet the needs of patients from mountain areas; in addition, with strong supports from Taipei Veterans General Hospital to attract outstanding doctors from various specialties services, bring more advanced technology to benefit local people and provide more professional and rich medical services and needs.
|