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研究生:許凱嵐
研究生(外文):Kai-Lan Hsu
論文名稱:限時動態影響了什麼?社群媒體中青年的使用動機、自我呈現與自我揭露
論文名稱(外文):What do the Stories affect? User’s Motivation, Self-presentation, and Self-disclosure in social media
指導教授:許詩嫺許詩嫺引用關係
指導教授(外文):Shih-Hsien Hsu
口試委員:吳筱玫韓義興
口試委員(外文):Hsiao-Mei WuYi-Hsing Han
口試日期:2020-07-08
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:生物產業傳播暨發展學研究所
學門:農業科學學門
學類:農業經濟及推廣學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:中文
論文頁數:121
中文關鍵詞:限時動態社群媒體時效性留言私訊化使用動機自我呈現自我揭露
外文關鍵詞:StoriesSocial Mediaephemeralityprivate messageMotivationSelf-presentationSelf-disclosure
DOI:10.6342/NTU202001755
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本研究主要探討當限時動態加入社群媒體後,對使用者於社群媒體中的使用動機、自我呈現和自我揭露現象的影響與改變。本研究觀察到使用者在社群媒體中一般貼文和限時動態上自我呈現內容的不同,透過半結構式的深度訪談,探詢使用者於貼文和限時動態中自我呈現不同內容背後的原因,以及如何決定個人於社群媒體上自我呈現的過程。本研究發現除了功能上的時效性、留言私訊化不同於以往的社群媒體,影響了使用者的使用動機和自我呈現,功能差異造成的觀眾界定也是使用者區分限時動態和一般貼文內容的重要關鍵。在限時動態出現後,使用者更加在意一般貼文中呈現的內容,而生活中發生的瑣事則依賴限時動態分享,除了利用限時動態改變過去社群媒體上的互動頻率,用來與他人以維繫關係外,使用者也會利用限時動態進行自我呈現日常形象的塑造。
After Stories joined in social media, this research focuses on the influence on users' motivation, self-representation, and self-disclosure in social media. This paper observes the difference between users' self-presentation content in social media posts and Stories. With semi-structured in-depth interviews, we explore the reasons behind the difference. This study found that the function of ephemerality and the private message is different from previous social media, which affects users' motivation and self-presentation, and the definition of the audience caused by functional differences is also the distinction between Stories and post content. After the emergence of Stories, users pay more attention to the content presented in their posts, while trivial matters in life rely on Stories sharing. In addition to using Stories to change the frequency of past interactions on social media, they are used to maintain relationships. Besides, users will also use Stories to create daily self-presentation images.
目錄
第一章、緒論 1
1.1研究動機 1
1.2研究背景 5
1.3研究目的與重要性 9
1.4論文架構 11
第二章、文獻回顧 12
2.1社群媒體的使用與滿足 12
限時動態 14
限時動態的使用動機 15
2.2自我呈現理論 18
自我呈現與自我揭露 19
2.3社群媒體中的自我呈現與自我揭露 22
社群媒體中的自我呈現 22
社群媒體中的自我揭露 25
2.4限時動態與自我呈現/自我揭露 27
2.5限時動態的時效性與自我揭露 29
時效性 29
2.6限時動態的留言私訊化與自我揭露 33
第三章、研究方法 37
3.1研究對象 39
3.2研究問題 40
第四章、研究發現 41
4.1當限時動態融入社群媒體 41
4.2社群媒體上的前台與後台 57
4.3限時動態中的揭露內容 77
4.4限時動態中的留言互動 91
第五章、研究結論與討論 102
第六章、研究限制與建議 106
參考文獻 108
附錄 117

圖目錄
圖組一、限時動態例圖 2
圖二、一般貼文例圖 2
圖三、限時動態加入社群媒體前,自我呈現與自我揭露圖 21
圖四、限時動態之日常呈現例圖 43
圖五、限時動態用以分享有趣消息之例圖 43
圖六、打卡取向之限時動態例圖 45
圖七、貼出自拍照之限時動態例圖一 51
圖八、貼出自拍照之限時動態例圖二 51
圖九、抒發個人當下心情之限時動態例圖 63
圖十、有特別經營頁面風格之個人頁面例圖 63
圖十一、自嘲或有損個人形象等內容之限時動態例圖一 70
圖十二、自嘲或有損個人形象等內容之限時動態例圖二 71
圖十三、限時動態加入社群媒體前,前後台自我呈現與自我揭露圖 72
圖十四、限時動態加入社群媒體後,前後台自我呈現與自我揭露圖 72
圖十五、限時動態加入社群媒體後,前後台自我呈現與自我揭露圖二 74
圖十六、抒發負面情緒之限時動態例圖二 78
圖十七、抒發負面情緒之限時動態例圖二 79
圖十八、酒醉後醜態之限時動態例圖 80
圖十九、抒發負面情緒之限時動態例圖三 81
圖二十、傳達正面情緒之一般貼文例圖一 82
圖二十一、傳達正面情緒之一般貼文例圖二 83
圖二十二、隱喻性貼文之限時動態例圖 86
圖二十三、限時動態加入社群媒體後,前後台自我呈現與自我揭露圖三 89


表目錄
表一、研究參與者資料 39
表二、研究問題與訪談題目 117
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網路資料
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Instagram Business(2017年12月5日)。〈隆重推出「限時動態精選」及「限時動態典藏」功能〉。上網日期:2020年6月01日,取自:https://zh-tw.facebook.com/business/news/instagram/stories-highlights-and-archive?locale=zh_TW
Social Media Lab(2017年11月06日)。〈將調查功能引入Instagram故事!使用示例9總結〉。上網日期:2020年6月03日,取自:https://gaiax-socialmedialab.jp/post-54956/
創市際(2018年10月25日)。〈創市際『誰在看你的限時動態?年輕網友愛看愛分享』調查〉。上網日期:2019年7月03日,取自:https://www.ixresearch.com/news/news_10_25_18
數位時代(2017年02月15日)。〈Facebook在台灣等8個國家搶先推出「限時動態」,以後發廢文不怕洗版朋友了!〉。上網日期:2019年6月24日,取自:https://www.bnext.com.tw/article/43181/facebook-launchs-stories-and-new-camera-features-in-taiwan-market
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