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研究生:邱莉恩
研究生(外文):Li En Chiou
論文名稱:無塑綠色零售平台企劃書
論文名稱(外文):Business Plan for Stripped Inc. Eco-friendly Retail Platform
指導教授:曹承礎曹承礎引用關係
指導教授(外文):Seng-Cho Chou
口試委員:陳建錦盧信銘
口試委員(外文):Chien Chin ChenHsin-Min Lu
口試日期:2020-06-19
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:企業管理碩士專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:英文
論文頁數:66
中文關鍵詞:綠色無塑減塑
外文關鍵詞:Eco-friendlyZero waste
DOI:10.6342/NTU202001111
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Plastic pollution has been a subject that concerned me for many years. I have always been trying to avoid using plastic bags and other plastic related products. However, it is very inconvenient, and I always have to go out of my way to be eco-friendly, as the current solutions to the plastic problems are not close to our daily lifestyles. I want to use this chance to create a business that could be a better alternative for the environmentally conscious individuals like myself.

In order to stop the plastic waste crisis, the consumers should be offered the easiest access to sustainable products, and a community with like-minded people working towards a common solution.

Stripped Inc. is an eco-friendly retail platform where the non-plastic products will be locally sourced with care. The mission is to stop the negative impact on the environment left by human consumption and leave abundance for future generations. The vision is to make sustainability attainable for everyday life and create habits for mankind that will benefit our planet for generations to come. We aim to support local farmers, businesses, and startups that share the same value as us.
Plastic pollution has been a subject that concerned me for many years. I have always been trying to avoid using plastic bags and other plastic related products. However, it is very inconvenient, and I always have to go out of my way to be eco-friendly, as the current solutions to the plastic problems are not close to our daily lifestyles. I want to use this chance to create a business that could be a better alternative for the environmentally conscious individuals like myself.

In order to stop the plastic waste crisis, the consumers should be offered the easiest access to sustainable products, and a community with like-minded people working towards a common solution.

Stripped Inc. is an eco-friendly retail platform where the non-plastic products will be locally sourced with care. The mission is to stop the negative impact on the environment left by human consumption and leave abundance for future generations. The vision is to make sustainability attainable for everyday life and create habits for mankind that will benefit our planet for generations to come. We aim to support local farmers, businesses, and startups that share the same value as us.
1. INTRODUCTION 6
1.1. PLASTIC POLLUTION CRISIS OVERVIEW (GLOBAL)
1.2. PLASTIC POLLUTION CRISIS OVERVIEW (TAIWAN)
2. MARKET TRENT 12
2.1. PLASTIC BAN MOVEMENT
2.2. GLOBAL INITIATIVES
3. BUSINESS PLAN 17
3.1. THE BRAND
3.2. THE INTRODUCTION OF MY GOLDEN CIRCLE
3.3. VALUE PROPOSITION
3.4. CORE CAPABILITY AND COMPETITIVE ADVANTAGE *
3.5. MISSION AND VISION
3.6. BUSINESS MODEL CANVAS
3.6.1. Infrastructure
3.6.2. Offering
3.6.3. Customers
3.6.4. Channels
4. MARKET ANALYSIS 27
4.1. COMPETITIVE ANALYSIS
4.2. COMPETITORS
4.2.1. Physical stores
4.2.2. Online channels
4.3. ENTRY STRATEGY AND STAGES
5. MARKETING STRATEGY 34
5.1. SUSTAINABLE MARKETING MIX
5.2. The 4 P’S OF MARKETING
5.3. TARGET CUSTOMERS AND ANTICIPATED DEMANDS
5.3.1. Target customer
5.3.2. Anticipated demands
5.4. THE MARKETING CAMPAIGN STRATEGY
5.5. CUSTOMER MANAGEMENT
6. OPERATION 41
6.1. ORGANIZATION CHART
6.2. MANAGEMENT AND OWNERSHIP
6.3. HUMAN RESOURCE MANAGEMENT
6.3.1. Recruitment
6.3.2. Training
6.4. INBOUND AND OUTBOUD DELIVERY
6.4.1. Inbound delivery
6.4.2. Outbound delivery
7. SUPPLIER MANAGEMENT 45
7.1. SUPPLIER
7.2. INVENTORY
7.3. SHIPMENT
7.4. SUPPLIER MANAGEMENT
7.5. SUPPLIER MAINTENANCE
8. FINANCE 47
8.1. ASSUMPTIONS
8.2. START-UP COST
8.3. BALANCE SHEET FORECAST
8.4. PROFIT AND LOST FORECAST
8.5. EXPECTED CASH FLOW
8.6. BREAK-EVEN ANALYSIS
APPENDIX 63
APPENDIX 1.
REFERENCES
“#BeatPlasticPollution This World Environment Day – UN environment”, https://www.unenvironment.org/interactive/beat-plastic-pollution/
“Countries Banning Plastic Bags, What About Taiwan? – The News Lens”, February 26, 2016, https://international.thenewslens.com/article/37018
“Ever more countries are banning plastic bag”, July 24, 2019. https://www.economist.com/graphic-detail/2019/07/24/ever-more-countries-are-banning-plastic-bags
“Plastic-Free Packs Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016-2024” https://www.transparencymarketresearch.com/plastic-free-packs-market.html
“Evian Will Make All Its Water Bottle Out Of 100% Recycled Plastic”, January 18, 2018, https://www.fastcompany.com/40517697/evian-will-make-all-its-water-bottles-out-of-100-recycled-plastic
“22 Big Companies That Are Getting Rid Of Plastic For Good” https://www.rd.com/culture/companies-getting-rid-plastic/
“Climate Action – Packaging and Recycling” https://corporate.mcdonalds.com/corpmcd/scale-for-good/climate-action.html#actions%3Fmod=article_inline
“臺灣零售業減塑表現全部不合格”, October 22, 2019, https://www.greenpeace.org/taiwan/press/10094/臺灣零售企業減塑表現全部不合格/
“Packaging” https://www.costco.com/sustainability-packaging.html
“National Statistics” https://eng.stat.gov.tw/point.asp?index=9
“The Lifecycle Of Plastics”, June 19, 2018, https://www.wwf.org.au/news/blogs/the-lifecycle-of-plastics#gs.zpqjr2
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