臺灣博碩士論文加值系統

在經濟發展的帶動下，我國的成品油市場也日益發展成熟，內部競爭的激烈導致利潤被不斷的壓縮。面臨這種新的經濟增長局面，成品油銷售行業也需要進行相應的調整。“互聯網+”概念的提出對我國各個行業的發展都產生了深遠的影響，互聯網時代的思考方式不僅對互聯網企業產生了深遠的影響，對於石油企業這類帶有較強戰略特點的行業來說，同樣產生著較大的影響。經濟新常態的出現，對石油企業提出了更大的要求，加油站屬於成品油銷售的主要途徑。如何順應時代趨勢，借助于全新的理念進行自我調整，實現業務規模的有效擴張成為當前成品油銷售企業必須要考慮的問題。
本文選取了ZYNY有限公司作為研究主體，ZYNY公司從創立之初的便民生活支付服務,逐漸拓展到依託于信用體系的個人消費金融服務以及能源出行等領域，借助互聯網推進成品油銷售行業轉型升級，文章對本文的研究意義、背景、目的等內容進行介紹，闡述了伴隨整體資訊環境、經濟環境的轉變，國內成品油銷售行業需要對行業的發展狀態進行重新的審視，通過自我調整適應這種全新的狀態，要借助於資訊化發展管道擴張業務規模，實現業務的多元化發展等。同時，對企業當前所處的技術環境、政策環境等進行了深入的分析，並結合ZYNY公司的現實發展情況進行分析，瞭解當前國內成品油市場的競爭狀態。參考分析結論可以看出，當前成品油銷售企業的經營方式不夠優化，採取的管理手段較為落後，整體的發展趨勢已經無法跟隨市場潮流，難以使消費者的需求得以滿足。提出行業企業要利用全新的理念武裝自己，積極的學習互聯網思維、客戶導向思維等，並在這些全新理念的指引下構建全新的行銷模式。借助於有效手段，即大資料方式對客戶群體進行細分，參考細分的結果採取不同的行銷方式，提升行銷工作的精確性。並借助於資訊化技術對經營場景進行模擬，使決策者能夠對企業經營情況形成更加深刻的瞭解，提升決策品質。具體的對策有：1.積極的開發用戶端APP，提供多元化服務；2.參照大資料分析結果構建綜合業務平臺；3.採取智慧化的模式構建物流配送體系；4.打造智慧加油站。
本文在分析ZYNY企業現實情況的基礎上，總結其在經營過程中存在的問題，提出了相應的解決方案，即發展資源分享的智慧型加油站，以此來實現銷售水準和服務水準的提升。借助於大資料技術和環境類比技術為決策的有效性提供支援，進而達到企業利益最大化的目標。

Driven by economic development, China''s refined oil market is becoming increasingly mature, and the fierce internal competition leads to the constant compression of profits. Faced with this new economic growth situation, the refined oil sales industry also needs to be adjusted accordingly. The concept of "Internet plus" has had a profound impact on the development of various industries in China. The way of thinking in the Internet era has not only exerted a profound impact on Internet companies, but also has a greater impact on industries such as oil companies with strong strategic characteristics. The emergence of the new normal economy has put forward greater requirements for oil enterprises. Gas stations are the main way to sell refined oil products. How to adapt to the trend of the times and adjust itself with the help of brand-new ideas to realize the effective expansion of business scale has become a problem that must be considered by current refined oil sales enterprises.
This paper chooses ZYNY Limited Company as the research subject. ZYNY Company has gradually expanded from the convenient living payment service at the beginning of its establishment to the personal consumption financial service and energy travel based on the credit system. With the help of the Internet, it promotes the transformation and upgrading of the refined oil sales industry. This paper introduces the research significance, background and purpose of this article, and elaborates the accompanying whole. With the change of information environment and economic environment, the domestic refined oil sales industry needs to re-examine the development status of the industry, adapt to this new situation through self-adjustment, expand business scale by means of information development channels, and realize diversified business development. At the same time, the technical environment and policy environment of the enterprise are analyzed in depth, and the actual development of ZYNY company is analyzed to understand the current competitive situation of the domestic refined oil market. Reference and analysis results show that the current management mode of refined oil sales enterprises is not optimized enough, the management methods adopted are relatively backward, the overall development trend has been unable to follow the market trend, and it is difficult to meet the needs of consumers. It is proposed that industry enterprises should arm themselves with brand-new ideas, actively study Internet thinking and customer-oriented thinking, and construct brand-new marketing mode under the guidance of these brand-new ideas. With the help of effective means, that is, big data method to subdivide customer groups, refer to the results of subdivision to adopt different marketing methods, improve the accuracy of marketing work. With the help of information technology, business scenarios are simulated to enable decision makers to form a deeper understanding of the business situation and improve the quality of decision-making. Specific countermeasures are as follows: 1. Actively develop client APP to provide diversified services; 2. Construct a comprehensive business platform based on the results of big data analysis; 3. Adopt an intelligent model to build logistics distribution system; 4. Build a smart gas station.
Based on the analysis of the actual situation of ZYNY enterprise, this paper summarizes the existing problems in its operation process, and puts forward corresponding solutions, namely, the development of resource-sharing intelligent gas station, in order to achieve the promotion of sales and service level. With the help of large data technology and environmental simulation technology, it can support the effectiveness of decision-making, and then achieve the goal of maximizing the interests of enterprises.

摘要 I
Abstract III
目錄V
圖目錄VII
表目錄VIII
第一章 緒論 1
1.1 選題背景 1
1.2 研究目的與意義 2
1.3 研究問題與研究內容 3
1.4 研究方法與路徑 4
第二章 國內外相關理論與實踐綜述 5
2.1 國內外研究現狀 5
2.2 商業模式與運營模式的理論 8
2.3國外成品油銷售相關實踐綜述10
2.4國內成品油銷售相關實踐綜述11
第三章 成品油銷售企業ZYNY公司運營環境分析 12
3.1宏觀環境分析 12
3.2 行業內競爭對手 15
3.3 SWOT分析 17
第四章 成品油銷售行業“互聯網+”運營模式構建 21
4.1 構建運營模式的總體思路與原則 21
4.2 ZYNY公司現有運營模式存在的不足 25
4.3國內外石油公司確定運營模式的主要因素分析 27
第五章 成品油銷售企業ZYNY公司運營模式的實施 30
5.1市場模式的實施 30
5.2 基於大資料的業務綜合服務平臺建設 35
5.3 智慧物流配送體系配套構建 43
5.4 智慧加油站的建設 44
5.5企業業務流程與組織建設 51
5.6實施運營模式帶來的效果 52
第六章 結論與展望 54
6.1研究結論 54
6.2研究不足與展望 55
參考文獻 56










圖目錄
圖5-1 多層次 APP 應用終端31
圖5-2 業務綜合服務平臺界面36
圖5-3 當月累計銷售柱狀圖37
圖5-4 全國石油市場行業動態監測平臺界面38
圖5-5 客戶開發維繫總體界面40
圖5-6 客戶價值貢獻得分情況42
圖5-7 智慧配送體系43

表目錄
表3-1中經匯通、國通石油、ZYNY競爭程度對比17

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