(一) 中文文獻
王春煊. (2016). 以使用與滿足理論探討網路遊戲直播平台Twitch TV粉絲的持續 使用意圖, 南臺科技大學碩士論文. Retrieved from https://hdl.handle.net/11296/b3bje8自由財經(2018)「YouTube 使用行為大調查：7 成受訪者天天看 平均花 2.5 小時」 https://ec.ltn.com.tw/article/breakingnews/2551405
施昌杞、宋同正（2014），網路購物知覺互動性、體驗價值和網購意圖之關聯性 研究－以 P 購物網站為例，國立台灣科技大學碩士論文。財團法人台灣網路資訊中心(TWNIC)(2018)「2018 台灣網路報告」 https://report.twnic.tw/2018/
凱絡媒體週報˙數位智庫(2019)「從 0 到 100 萬觀看數的 YouTube 行銷」 https://twncarat.wordpress.com/2019/07/04/%E5%BE%9E0%E5%88%B0100% E8%90%AC%E8%A7%80%E7%9C%8B%E6%95%B8%E7%9A%84youtube %E5%BD%B1%E7%89%87%E8%A1%8C%E9%8A%B7/
謝映容、范錚強. (2019), A Study on the Continuance Behavior of Watching. 國立中 央大學資訊管理學系碩士論文
(二) 英文文獻
Ahuja, M. K., & Thatcher, J. B. (2005). Moving beyond intentions and toward the theory of trying: Effects of work environment and gender on post-adoption information technology use. MIS Quarterly: Management Information Systems, 29(3), 427–459. https://doi.org/10.2307/25148691
Alexa. (2016). The top 500 sites on the web. http://www.alexa.com/ topsites
Alexa (2019). The top 500 sites on the web. http://www.alexa.com/topsites on 24 March 2019.
Alnawas, I., & Aburub, F. (2016). The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions. Journal of Retailing and Consumer Services, 31(1), 313–322.
Anderson. (2015). 5 facts about online video, for YouTube's 10th birthday. Retrieved from: Pew Research Center. http://www.pewresearch.org/fact-tank/2015/02/12/ 5-facts-about-online-video-for-youtubes-10th-birthday/
Babin, B. J., Darden, W. R., & Babin, L. A. (1998). Negative emotions in marketing research: Affect or artifact? Journal ofBusiness Research, 42(3), 271–285.
Baggozzi, R. P., Gopinath, M. & Nyer P. U. (1999),The Role of Emotions in Marketing, Academy of Marketing Science Journal, 27(2), 184-206.
Baptista, G., & Oliveira, T. (2015). Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators. Computers in Human Behavior, 50(1), 418–430.
Barak, A., & Gluck-Ofri, O. (2007). Degree and reciprocity of self-disclosure in online forums. Cyberpsychol. Behav. 10 (3), 407–417.
Baumeister, R.F., Bratslavsky, E., Finkenauer, C., & Vohs, K.D. (2001). Bad is stronger than good. Rev. Gen. Psychol. 5 (4), 477–509.
Beers Fägersten, K. (2017). The role of swearing in creating an online persona: The case of YouTuber PewDiePie. Discourse, Context and Media, 18(May), 1–10. https://doi.org/10.1016/j.dcm.2017.04.002
Berg, M. (2016). The highest-paid YouTube stars 2016: PewDiePie remains No. 1 with $15 million. Forbes. https://www.forbes.com/sites/maddieberg/2016/12/05/the- highest-paid-youtube-stars-2016-pewdiepie-remains-no-1-with-15- million/#770b15577713
Bhattacherjee, A., & Premkumar, G. (2004). Understanding changes in belief and attitude toward information technology usage. MIS Quarterly, 28(2), 229–254.
Blumler, J.G., Katz, E. (1974). The uses of mass communications: Current perspectives on gratifications research, US: Sage Publications, Inc.
Bonnefoy-Claudet, L., & Ghantous, N. (2013). Emotions' impact on tourists' satisfaction with ski resorts: The mediating role of perceived value. Journal of Travel & Tourism Marketing, 30(6), 624–637.
Boyd, D., & Ellison, N. (2007). Social network sites: definition, history, and scholarship. IEEE Engineering Management Review, 3(38), 16-31.
Boyd, Danah M., Nicole B. Ellison (2008). Social Network Sites: Definition, History, and Scholarship, Journal of Computer-Mediated Communication, 13, 210–30.
Burgess, J. E., & Green, J. B. (2009). The entrepreneurial vlogger: Participatory cul- ture beyond the professional-amateur divide. The YouTube Reader, 89-107.
Cha, M., Kwak, H., Rodriguez, P., Ahn, Y. Y., & Moon, S. (2007). I tube, you tube, everybody tubes: analyzing the world's largest user generated content video system. In Proceedings of the 7th ACM SIGCOMM conference on Internet measurement ,1-14. ACM.
Chan, H., & Cui, S. (2011). The contrasting effects of negative word of mouth in the post-consumption stage. Journal of Consumer Psychology, 21(3), 324–337.
Chang, J. H., & Wang, S. H. (2019). Different levels of destination expectation: The effects of online advertising and electronic word-of-mouth. Telematics and Informatics, 36(November 2018), 27–38. https://doi.org/10.1016/j.tele.2018.11.004
Chen, Y., Wang, Q., Xie, J. (2011). Online social interactions: a natural experiment on word of mouth versus observational learning. Journal of Marketing Research, 48(2), 238–254.
Chen, Y., Wang, T., Zhu, S., & Lian, P. (2020). Will you miss me if I am leaving? Unexpected market withdrawal of Norwegian Joy and customer satisfaction. Tourism Management, 76(June 2019), 103951. https://doi.org/10.1016/j.tourman.2019.103951
Cheung, C.M.K. & Lee, M.K.O. (2009). Understanding the Sustainability of a Virtual Community: Model Development and Empirical Test. Journal of Information Science, 35(3), 279-298.
Chevalier, J.A., Mayzlin, D. (2006). The effect of word of mouth on sales: online book reviews. Journal of Marketing Research 43 (3), 345–354.
Cozby, P.C. (1973). Self-disclosure: a literature review. Psychological Bulletin, 79, 73-91.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(1), 319–340.
Dawson, S., Peter, H. B., & Nancy, M. R. (1990). Shopping motives, emotional states, and retail outcomes, Journal of Retailing, 66, 4, 408-428.
De Bérail, P., Guillon, M., & Bungener, C. (2019). The relations between YouTube addiction, social anxiety and parasocial relationships with YouTubers: A moderated-mediation model based on a cognitive-behavioral framework. Computers in Human Behavior, 99(April), 190–204. https://doi.org/10.1016/j.chb.2019.05.007
Demetrovics, Z., Urbán, R., Nagygyörgy, K., Farkas, J., Zilahy, D., Mervó, B., ... & Harmath, E. (2011). Why do you play? The development of the motives for online gaming questionnaire (MOGQ). Behavior Research Methods, 43(3), 814- 825.
Derlega, V.J., Chaikin, A.L. (1977). Privacy and self-disclosure in social relationships. J. Soc. Issues 33 (3), 102–115.
Dhar, Vasant, Elaine A. Chang (2009). Does Chatter Matter? The Impact of User-Generated Content on Music Sales, Journal of Interactive Marketing, 23, 4, 300–7.
Duff, B. R. L., & Faber, R. J. (2011), Missing the Mark: Advertising Avoidance and Distractor Devaluation. Journal of Advertising, 40(2), 51-62.
Elkhani, N. (2012). Review on “ Expectancy Disconfirmation Theory ” ( EDT ) Model in B2C E-Commerce. Journal of Information Systems Research and Innovation, 95–102. Retrieved from http://seminar.spaceutm.edu.my/jisri/download/F_FinalPublished/Pub12_Expect ancyDisconfirmationTheory_inB2C_eCommerce_amend.pdf
Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of computer-mediated Communication, 13(1), 210-230.
Fan, L., & Suh, Y. H. (2014). Why do users switch to a disruptive technology? An empirical study based on expectation-disconfirmation theory. Information and Management, 51(2), 240–248. https://doi.org/10.1016/j.im.2013.12.004
Fang, Y. H. (2017). Beyond the usefulness of branded applications: Insights from con- sumer-brand engagement and self-construal perspectives. Psychology and Marketing, 34(1), 40–58.
Fang, Y. H. (2019). An app a day keeps a customer connected: Explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic. Information & Management, 56(3), 377–391.
Ferchaud, A., Grzeslo, J., Orme, S., & LaGroue, J. (2018). Parasocial attributes and YouTube personalities: Exploring content trends across the most subscribed YouTube channels. Computers in Human Behavior, 80, 88–96. https://doi.org/10.1016/j.chb.2017.10.041
Fong, L. H. N., Lam, L. W., & Law, R. (2017). How locus of control shapes intention to reuse mobile apps for making hotel reservations: Evidence from Chinese consumers. Tourism Management, 61(1), 331–342.Frobenius, M. (2014). Audience design in monologues: How vloggers involve their viewers. Journal of Pragmatics, 72, 59–72. https://doi.org/10.1016/j.pragma.2014.02.008
Genç, M., & Öksüz, B. (2019). ScienceDirect ScienceDirect An Analysis on Collaborations between Turkish Beauty YouTubers and Cosmetic Brands An Analysis on Collaborations between Turkish Beauty YouTubers and Cosmetic Brands. Procedia Computer Science, 158, 745–750. https://doi.org/10.1016/j.procs.2019.09.110
Ghani, J. A., Supnick, R., & Rooney, P. (1991). The Experience Of Flow In Computer-Mediated And In Face-To-Face Groups. In ICIS ,Vol. 91, 229-237.
Greene, K., Derlega, V.L., & Mathews, A. (2006). Self-disclosure in personal relationships. In A. Vangelisti, & D. Perlman (Eds)., Cambridge handbook of personal relationships ,1268-1328. Cambridge: Cambridge University Press
Harris, M. A., Brookshire, R., & Chin, A. G. (2016). Identifying factors influencing con- sumers' intent to install mobile applications. International Journal of Information Management, 36(3), 441–450.
Hassan, M., Mydock III, S., Pervan, S.J., & Kortt, M. (2016). Facebook, self-disclosure, and brand-mediated intimacy: identifying value creating behaviors. J. Consum. Behav. 15 (6), 493–502.
Holland, M. (2016). How YouTube Developed into a Successful Platform for User-Generated Content. Elon Journal of Undergraduate Research in Communications, 7(1), 52-59.
Hoang, H. T., Rao Hill, S., Freeman, S., Lu, V., & Imrie, B. (2017). Developing service climate in local versus foreign firms in smaller Asian emerging markets: A resource- based and social exchange perspective. International Human Resource Management, 28(4), 627–656.
Holland, M. (2017). How YouTube Developed into a Successful Platform for User-Generated Content. Young & Creative: Digital Technologies Empowering Children in Everyday Life, (2017), 53–64. Retrieved from https://www.nordicom.gu.se/sv/system/tdf/kapitel-pdf/04_holland.pdf?file=1&ty pe=node&id=39126&force=%0Ahttps://www.nordicom.gu.se/en/publikationer/y oung-creative
Homburg, C., Koschate, N., & Hoyer, W. D. (2006). The role of cognition and affect in the formation of customer satisfaction: A dynamic perspective. Journal ofMarketing, 70(3), 21–31.
Hong, S. J., Thong, J., & Tam, K. Y. (2006). Understanding continued information tech- nology usage behavior: A comparison of three models in the context of mobile in- ternet. Decision Support Systems, 42(1), 1819–1834.
Hosany, S., & Prayag, G. (2013). Patterns of tourists' emotional responses, satisfaction, and intention to recommend. Journal ofBusiness Research, 66(6), 730–737.
Hsu, M. H., Yen, C. H., Chiu, C. M., & Chang, C. M. (2006). A longitudinal investigation of continued onLINE shopping behavior: An extension of the theory of planned behavior. International Journal of Human-Computer Studies, 64, 889–904.
Ito, T.A., Larsen, J.T., Smith, N.K., & Cacioppo, J.T. (1998). Negative information weighs more heavily on the brain: the negativity bias in evaluative categorizations. J. Pers. Soc. Psychol. 75 (4), 887.
Jee, J. & Lee, W. N. (2002). Antecedents and consequences of perceived interactivity: An exploratory study. Journal of Interactive Advertising, 3(1), 34-45.
Jerslev, A. (2016). Media Times| In The Time of the Microcelebrity: Celebrification and the YouTuber Zoella. International Journal of Communication, 10(19), 5233-5251.
Jung, T., Youn, H. & McClung, S. (2007), Motivations and self-presentation strategies on Korean-based “Cyworld” weblog format personal homepages, CyberPsychology and Behavior, 10:1, 24-31.
Kang, J.-Y. M., Mun, J. M., & Johnson, K. K. P. (2015). In-store mobile usage: Downloading and usage intention toward mobile location-based retail apps. Computers in Human Behavior, 46(1), 210–217.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
Kaski, T., Hautamaki, P., Pullins, E., & Kock, H. (2017). Buyer versus salesperson ex- pectations for an initial B2B sales meeting. Journal of Business and Industrial Marketing, 32(1), 46–56.
Katz, E., Gurevitch, M., & Hass, H. (1973). On the Use of Mass Media for Important Things, American Sociological Review, 38:2, 164-181.
Katz, E., Blumler, J.G. & Gurevitch, M. (1974). Uses and gratifications research,”Public Opinion Quarterly, 37:4, 509-524.
Keng, C. J., and Ting, H. Y. (2009). The acceptance of blogs: Using a customer experiential value perspective. Internet Research, 19, 479-495.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251.
Kim, J. (2012). The institutionalization of YouTube: From user-generated content to professionally generated content. Media, Culture & Society, 34(1), 53-67.
Kim, S. C., Yoon, D., & Han, E. K. (2014). Antecedents of mobile app usage among smartphone users. Journal of Marketing Communications, 22(1), 653–670.
Klapper, J. T. (1963). Mass Communication Research: An Old Road Resurveyed, The Public Opinion Quarterly, 27:4, 515–27.
Kuan, K.K.Y., Hui, K.-L., Prasarnphanich, P., & Lai, H.-Y. (2015). What makes a review voted? An empirical investigation of review voting in online review systems. J. Assoc. Inf. Syst. 16 (1), 48–71.
Kucukarslan, S. N., & Nadkarni, A. (2008). Evaluating medication-related services in a hospital setting using the disconfirmation of expectations model of satisfaction. Research in Social & Administrative Pharmacy: RSAP, 4, 12–22.
Lankton, N. K., & McKnight, H. D. (2012). Examining two expectation disconfirmation theory models: Assimilation and asymmetry effects. Journal of the Association of Information Systems, 13(2), 88–115. https://doi.org/10.17705/1jais.00285
Lee, J., Kim, J., & Moon, J. Y. (2000). What makes Internet users visit cyber stores again? Key design factors for customer loyalty. In: Proceedings of the Conference on Human Factors in Computing Systems CHI 2000. ACM, New York, 305–312.
Mahfouz, A. Y. M. (2004). Interactive Eshopping Experience: An Empirical Investigation. Texas A&M University Texas.
McLean, G., Osei-Frimpong, K., Al-Nabhani, K., & Marriott, H. (2020). Examining consumer attitudes towards retailers’ m-commerce mobile applications – An initial adoption vs. continuous use perspective. Journal of Business Research, 106, 139–157. https://doi.org/10.1016/j.jbusres.2019.08.032
McQuail, D., Golding, P., & De Bens, E. (Eds.) (2005). Communication theory and research. Sage.
Meeks, B.S., Hendrick, S.S., Hendrick, C. (1998). Communication, love and relationship satisfaction. J. Soc. Pers. Relatsh. 15 (6), 755–773.
Miller, N. (2007). Manifesto for a new age, Wired, 15:3, 126‐8.
Mitchell, A., Gottfried, J., Kiley, J., & Matsa, K. E. (2014). Political polarization and media habits. Pew Research Center. http://www.journalism.org/2014/10/21/political- polarization-media-habits
Mothersbaugh, D.L., Foxx, W.K., Beatty, S.E., & Wang, S. (2012). Disclosure antecedents in an online service context: the role of sensitivity of information. J. Serv. Res. 15 (1), 76–98.
Muñiz Jr. & Hope Jensen Schau (2011). How to Inspire Value-Laden Collaborative Consumer Generated Content, Business Horizons, 54, 209–17.
Muñoz-Leiva, F., Climent-Climent, S., & Liébana-Cabanillas, F. (2017). Determinants of intention to use the mobile banking apps: An extension of the classic TAM model. Spanish Journal of Marketing - ESIC, 21(1), 25–38.
Muñiz Jr., Albert M. & Hope Jensen Schau (2007). Vigilante Marketing and Consumer-Created Communications, Journal ofAdvertising, 36, 3, 35–50.
Newhagen, J. E. (1997). Why communication researchers should study the Internet: A dialogue. Journal of Communication, 46(1), 4-13.
Nowak, K. L. (2004). The Influence of Anthropomorphism and Agency on Social Judgment in Virtual Environments, Journal of Computer-Mediated Communication, 9(2), https://doi.org/10.1111/j.1083-6101.2004.tb00284.x
Oliver, R. L. (1980). A cognitive Model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17, 460–469.
Palmer, J. W. (1997). Electronic commerce in retailing: differences across retail formats. The Information Society, 13(1), 75-91.
Pang, H. (2018). Microblogging, friendship maintenance, and life satisfaction among university students: The mediatory role of online self-disclosure. Telematics and Informatics, 35(8), 2232–2241. https://doi.org/10.1016/j.tele.2018.08.009.
Perugini, M., & Bagozzi, R. (2001). The role of desires and anticipated emotions in goal-directed behaviours: Broadening and deepening the theory of planned behaviour. British Journal of Social Psychology, 40(1), 79-98.
Pullman, M. E., & Gross, M. A. (2004). Ability of experience design elements to elicit emotions and loyalty behaviors. Decision Sciences, 35(3), 551–578.
Qazi, A., Tamjidyamcholo, A., Raj, R. G., Hardaker, G., & Standing, C. (2017). Assessing consumers’ satisfaction and expectations through online opinions: Expectation and disconfirmation approach. Computers in Human Behavior, 75, 450–460. https://doi.org/10.1016/j.chb.2017.05.025.
Rogers, E. M. (1986). Communication technology (Vol.1): Simon and Schuster.
Rozin, P., & Royzman, E.B. (2001). Negativity bias, negativity dominance, and contagion. Personal. Soc. Psychol. Rev. 5 (4), 296–320. https://doi.org/10.1207/ S15327957PSPR0504.
Rubin, Alan M. (2002). The uses-and-gratifications perspective of media effects, In Jennings Bryant & Dolf Zillman, eds., Media Effects: Advances in Theory and Research, 2nd ed., 525–48. Mahwah, NJ: Erlbaum.
Ruth, J. A., Brunel, F. F. & Otnes C. C.(2002). Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed-Motions Context, Academy of Marketing Science Journal, 30(1), 44-58.
Rychalski, A., & Hudson, S. (2017). Asymmetric effects of customer emotions on satisfaction and loyalty in a utilitarian service context. Journal of Business Research, 71, 84–91. https://doi.org/10.1016/j.jbusres.2016.10.014
Serrano CI, Shah V, & Abràmoff MD. (2018). Use of expectation disconfirmation Theory to Test Patient Satisfaction with Asynchronous Telemedicine for Diabetic Retinopathy Detection. International Journal of Telemedicine and Applications 2018: 7015272.
Social Blade (2019). Top 250 Youtubers in Taiwan sorted by subscribers, https://socialblade.com/youtube/top/country/tw/mostsubscribed, accessed on 24 March 2019.
Song, J. H., & Zinkhan, G. M. (2008). Determinants of perceived web site interactivity. Journal of Marketing, 72, 99-113.
Shao, G. (2009). Understanding the appeal of user-generated media: A uses and gratification perspective. Internet Research, 19(1), 7e25.
Sprecher, S., & Hendrick, S.S. (2004). Self-disclosure in intimate relationships: associations with individual and relationship characteristics over time. J. Soc. Clin. Psychol. 23 (6), 857–877.
Stewart, D.W. & Pavlou, P. A. (2002). From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media”, Academy of Marketing Science Journal, 30 (4): 376-396.121.
Variety. (2014). Survey: YouTube stars more popular than mainstream celebs among U.S. teens. Variety. http://variety.com/2014/digital/news/survey-youtube-stars-more-popular-than- mainstream-celebs-among-u-s-teens-1201275245 Wasko
Van Dijck, J. (2009). Users like you? Theorizing agency in user-generated content. Media, Culture & Society, 31(1), 41-58.
Wakefield, B. (1998). Excitement at the mall: determinants and effects on shopping response, Journal of Retail, 74, 515-539.
Watson, D., Clark, L. A., & Tellegen, A. (1988). Development and validation of briefmea- sures of positive and negative affect: The PANAS scales. Journal of Personality and Social Psychology, 54(6), 1063–1070.
White, C. J. (2010). The impact of emotions on service quality, satisfaction, and positive word-of-mouth intentions over time. Journal of Marketing Management, 26(5/6), 381–394.
Wolf, M. (1999). The Entertainment Economy, Times Books, New York, NY.
Wu, C. H., Kao, S. C., & Chiu, H. Y. (2019). Determinants of discontinuous intention of attention to mobile instant message services. Journal of Retailing and Consumer Services, 49(March), 219–230. https://doi.org/10.1016/j.jretconser.2019.03.024
Xu, W. W., Park, J. Y., Kim, J. Y., & Park, H. W. (2016). Networked cultural diffusion and creation on YouTube: An analysis of YouTube memes. Journal of Broad- casting & Electronic Media, 60(1),104-122.
Zarem, J. E. (2000). Experience marketing. Folio: The Magazine for Magazine Management, 1, 28-32.
Zhang, L. L., Lam, L. W., & Chow, C. S. F. (2009). Segmenting the customer base in a CRM program according to customer tolerance to inferiority - A moderator of the service failure - customer dissatisfaction link. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 22, 68–87.
Zhu, Y., Freeman, S., & Cavusgil, S. T. (2018). Service quality delivery in a cross-national context. International Business Review, 27(5), 1022–1032. https://doi.org/10.1016/j.ibusrev.2018.03.002
Zhu, L., Lin, Y., & Cheng, M. (2019). Sentiment and guest satisfaction with peer-to-peer accommodation: When are online ratings more trustworthy? International Journal of Hospitality Management, (3688), 102369. https://doi.org/10.1016/j.ijhm.2019.102369