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研究生:林君蕾
研究生(外文):LIN, CHUN-LEI
論文名稱:顧客參與對感知價值的影響:關係品質扮演的前置角色
論文名稱(外文):The Effects of Customer Participation on Perceived Value: TheAntecedent Role of Relationship Quality
指導教授:吳毓麒吳毓麒引用關係
指導教授(外文):WU, YU-CHI
口試委員:楊一峰蔡進士
口試委員(外文):YANG, YI-FENGTSAI, CHIN-SHIH
口試日期:2020-06-25
學位類別:碩士
校院名稱:國立高雄大學
系所名稱:經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:中文
論文頁數:34
中文關鍵詞:關係品質信任滿意度顧客參與感知價值
外文關鍵詞:Relationship qualityTrustSatisfactionCustomer participationCustomer participation, Perceived value
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目錄
摘要 I
ABSTRACT II
致謝辭 III
第壹章 緒論 1
第一節 研究現象 1
第二節 理論基礎 2
第三節 研究目的 2
第四節 研究貢獻 2
第貳章 文獻探討 3
第一節 顧客參與(Customer Participation) 3
第二節 感知價值(Perceived Value) 4
第三節 顧客參與和感知價值之間的關係 5
第四節 關係品質(Relationship Quality) 6
第五節 關係品質和顧客參與之間的關係 7
第參章 方法論 9
第一節 研究架構與假設 9
第二節 樣本蒐集 9
第三節 測量方法 10
第肆章 研究結果 10
第一節 基本資料概述 10
第二節 測量模型檢驗 11
第三節 結構模型檢驗 13
第伍章 結論與建議 14
第一節 結論 14
第二節 管理意涵 15
第三節 研究限制與未來方向 16
參考文獻 18
附錄 25

表目錄
表3-1 研究假設 9
表4-1 受訪者基本資料 11
表4-2 測量模型配適度指標 12
表4-3 CR與AVE 13
表4-4 結構模型配適度指標 13
表4-5 假設檢驗結果 14

圖目錄
圖3-1 研究架構圖 9
圖4-1 結構模型路徑圖 14

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