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研究生:梅段金燕
研究生(外文):Mai Doan Kim Yen
論文名稱:影響消費者在超市衝動購買行為的因素
論文名稱(外文):Research Factors that influence on Impulse Purchasing Behavior of Consumers in Supermarket
指導教授:徐怡徐怡引用關係
指導教授(外文):YI, HSU
口試委員:林慧葉古東明
口試委員(外文):LIN, HUI-YEGU, DONG-MING
口試日期:2020-05-18
學位類別:碩士
校院名稱:國立虎尾科技大學
系所名稱:企業管理系經營管理碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:英文
論文頁數:69
中文關鍵詞:衝動購買STATISTICA 10LISREL超級市場
外文關鍵詞:Impulse purchasesSTATISTICA 10LISRELsupermarket
相關次數:
  • 被引用被引用:0
  • 點閱點閱:250
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  • 下載下載:110
  • 收藏至我的研究室書目清單書目收藏:0
衝動的購買行為是沒有計劃就購買商品的客戶的常見活動。這項研究旨在指出和分析影響超市中購買者衝動決定的因素。基於對從超市購物顧客那裡收集的 391 個樣本的分析,並應用 STATISTICA 10 和 LISREL,獲得的結果表明,模型中的三個因素影響了衝動性購買者的決策,即:可用時間,可用金錢和購物大氣層。其他因素是顧客的情緒,商店的佈局,商店的員工,商店的晉升和兩個中等變量,這些變量在本研究中無關緊要。
Impulse purchasing behavior is a common activity with customers who buy goods without planning. This is a research to point out and analyze factors that impact on the impulsive decision of buyer in supermarket. Based on an analysis of 391 samples collected from customers shopping in supermarkets and by applying the STATISTICA 10 and LISREL, results obtained have shown that the three factors in the model affected on the decision of impulsive buyer, namely: Time available, Money available and shopping atmosphere. The other factors are Mood of customer, Store layout, Store staff, Store promotion and two moderate variables with insignificant in this research.
Abstract......i
摘要......ii
Acknowledgements......iii
Tables of content......iv
List of Tables......vi
List of Figures......vii
Chapter 1. Introduction......1
1.1 Research Background......1
1.2 Research Purpose......2
1.3 Research Question......3
1.4 Research Process......3
Chapter 2. Literature review......5
2.1 Impulse purchasing behavior......5
2.2 Supermarket......5
2.3 Conceptual development and hypotheses......6
Chapter 3. Methodology......10
3.1 Research design......10
3.1.1 Qualitative research......10
3.1.2 Quantitative research......11
3.1.2.1 Constructs measurement......11
3.1.2.2 Sampling method......12
3.1.2.3 Questionnaire......12
3.2 Data collection......13
3.2.1 Secondary data......13
3.2.2 Primary data......13
3.3 Data analysis......13
3.3.1 Regression analysis......13
3.3.2 Linear structural relations (LISREL)......15
3.3.3 Independent Samples T-Test......15
3.3.4 ANOVA analysis......16
3.4 Demographic Statistics......16
Chapter 4. Results......17
4.1 Demographic analysis......17
4.2 Regression analysis and LISREL testing......19
4.2.1 Regression analysis......19
4.2.2 LISREL testing......22
4.2.2.1 Covariance matrix......22
4.2.2.2 Hypothesis testing......23
4.2.3 Comparison of the Regression analysis and LISREL model......25
4.3 T-test analysis for Genders concerning customer’s impulse purchasing behavior......26
4.4 ANOVA analysis for Age about customer’s impulse purchasing behavior......27
Chapter 5. Discussion and Conclusion......29
5.1 Discussion of results......30
5.2 Limitations and Further research......33
Reference......35
Appendix I – English Questionnaire......38
Appendix II – Vietnamese Questionnaire......44
Appendix III – Submitted Paper......50
Extended Abstract......62
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