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研究生:何昕穎
研究生(外文):HO,HSIN-YING
論文名稱:歐美化妝品網站Beautylish翻譯策略與文化議題
論文名稱(外文):The Translation Strategies and Socio-Cultural Nuances of the Beautylish Social Cosmetics Website
指導教授:卓加真卓加真引用關係
指導教授(外文):CHUO,JIA-CHEN
口試委員:謝文珊李延輝
口試委員(外文):SHIEH,WEN-SHANLI,YEN-HUI
口試日期:2020/06/19
學位類別:碩士
校院名稱:實踐大學
系所名稱:應用外語學系英語溝通碩士班
學門:人文學門
學類:外國語文學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:英文
論文頁數:51
中文關鍵詞:翻譯策略文本類型文化議題電子商務
外文關鍵詞:culture issuestext analysise-commerce
相關次數:
  • 被引用被引用:0
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  • 下載下載:38
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本研究在探討化妝品翻譯上的翻譯策略。化妝品產業每年都在成長。國際性的化妝品公司將它們的產品翻譯成許多語言販售在市場上。廣告的目的是為了說服觀眾購買產品或服務。翻譯上應保留原始內文資訊和遵循法規。詞語上傳遞正確和適當的資訊給目標觀眾群。

Beautylish在網站上提供許多外國化妝品品牌。網站上,它們給予了語言轉換功能。本研究將看中文版的網站和英文版的網站翻譯。這項研究首先將運用Katharina Reiss文本類型理論於分析護膚產品上。接著,將討論化妝品在文化議題上的觀點。

This research aims to probe translation strategy on cosmetic products. The cosmetic industry has grown every year. The leading international cosmetic companies translate their products into many languages to sell in the international market. The purpose of their advertisement is to convince the audience to buy a product or service. The translation should retain the original content and follow the laws. The lexis conveys accurate and appropriate information to the target audience.
Beautylish provides many foreign makeup brands on the websites. From the websites, they offer product information in different languages. This research will investigate the Chinese version and English version of selected products. The research focuses on two parts: first, Katharina’s text type theory is applied in skincare products. Second, cultural perspectives are adopted in makeup products.
TABLE OF CONTENTS
ACKNOWLEDGMENTS i
摘要 ii
Abstract iii
TABLE OF CONTENTS iv
LIST OF TABLES v
LIST OF FIGURES vi
Chapter 1: Introduction 1
1.1 Research Motivation 1
1.2 Research Background 2
1.3 Research Structure 4
Chapter 2: Literature Review 5
2.1 Definition of Cosmetics 5
2.2 Functional Theory 6
2.3 Cultural Value 8
2.4 Beauty Style 11
Chapter 3: Functional Theories in Skincare Products 13
3.1 Informative Text 13
3.2 Operative Text 19
3.3 Expressive Text 24
Chapter 4: Cultural Translations in Makeup Product Descriptions 28
4.1 Translation of Charlotte Tilbury Products Descriptions 28
4.2 Translation of Stila Product Descriptions 32
4.3 Translation of RMS BEAUTY Product Descriptions 35
4.4 Translation of ILIA Product Descriptions 39
Chapter 5: Conclusion 43
5.1 Findings 43
5.2 Suggestions for Future Study 44
References 45


References
English
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Gentzler, E. (2017). Translation and rewriting in the age of post-translation studies. London: Routledge.
Hassani, H., Akhavan, M., Khakiyan, A., Shahghasemi, E., &Faghani, Z. (2015). Ostentation or Visibility: A Cultural Study of Consumption of Cosmetics by Iranian Young Women. Mediterranean Journal Of Social Sciences, 6(4). doi: 10.5901/mjss.2015.v6n4s3p182
Munday, J. (2012). Introducing Translation Studies (3rd ed.). London: Routledge.
Patil, M. (2012). The influence of culture on cosmetics consumer behavior. IOSR Journal Of Business And Management, 3(4), 41-47. doi: 10.9790/487x-0344147
Schwartz, S. (2006). A Theory of Cultural Value Orientations: Explication and Applications. Comparative Sociology, 5(2-3), 137-182. doi: 10.1163/156913306778667357
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