本研究主要目的為探討房仲業務員支持性組織氛圍、建言行為、幽默風格與創造力關係之研究，以房仲業務員為研究對象，使用「支持性組織氛圍」、「建言行為」、「幽默風格」與「創造力」各量表為研究工具，並以SPSS 25版及Amos 24版統計分析軟體進行數據分析，研究問卷共計發放400份，回收有效問卷計347份，有效問卷回收率86.75%。研究結果發現：(1)房仲業務員支持性組織氛圍與創造力有正向關係；(2)房仲業務員支持性組織氛圍與建言行為有正向關係；(3) 房仲業務員建言行為與創造力有正向關係；(4)房仲業務員建言行為在支持性組織氛圍與創造力的影響具有中介效果；(5)房仲業務員幽默風格在支持性組織氛圍對創造力的影響部分具有調節效果。

The purpose of this study Real Estate Salesperson was to explore the Supportive Organizational Climate, Voice Behavior, Humor Styles, Creativity. The research tool of this study includes Supportive Organizational Climate, Voice Behavior, Humor Styles, Creativity scale, SPSS 25 and Amos 24 was used for statistical analysis. Total 400 sample copies were distributed and 347 valid questionnaires were analyzed. The effective response rate is 86.75 percent. The results of this study demonstrate as followings：(1)The relationship between Supportive Organizational Climate and Creativity has positive correlations; (2)The relationship between Supportive Organizational Climate and Voice Behavior has positive correlations; (3)The relationship between Voice Behavior and Creativity has positive correlations; (4) Voice Behavior had Mediation effect in between Supportive Organizational Climate and Creativity; (5) Humor Styles had moderating effect on the relationship between Supportive Organizational Climate and Creativity.

摘要 i
Abstract ii
誌謝辭 iii
目錄 iv
表目錄 viii
圖目錄 x
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究範圍與目的 3
一、研究範圍 3
二、研究目的 3
第三節 研究流程 4
第二章 文獻探討 6
第一節 房仲業的定義與發展 6
第二節 支持性組織氛圍的意涵 6
一、支持性組織氛圍的定義 6
二、支持性組織氛圍的相關理論 8
三、支持性組織氛圍的衡量構面 8
四、支持性組織氛圍的相關研究 9
第三節 建言行為的意涵 10
一、建言行為的定義 10
二、建言行為的相關理論 12
三、建言行為的衡量構面 13
四、建言行為的相關研究 14
第四節 幽默風格的意涵 15
一、幽默風格的定義 15
二、幽默風格的相關理論 18
三、幽默風格的衡量構面 19
四、幽默風格的相關研究 21
第五節 創造力的意涵 22
一、創造力的定義 22
二、創造力的相關理論 25
三、創造力的衡量構面 30
四、創造力的相關研究 30
第六節 假設與推論 31
一、支持性組織氛圍與創造力的關係 31
二、支持性組織氛圍與建言行為的關係 32
三、建言行為與創造力的關係 32
四、建言行為對支持性組織氛圍與創造力的關係 33
五、幽默風格對支持性組織氛圍與創造力的調節效果 33
第三章 研究方法 36
第一節 研究架構 36
第二節 研究假設 37
第三節 研究工具 38
一、研究對象及工具 38
二、問卷設計 38
第四節 資料分析方法 44
一、敘述性統計(Descriptive Statistics) 44
二、因素分析(Factor Aanalysis) 44
三、信度分析(Reliability Analysis) 44
四、相關分析(Correlation Analysis) 45
五、結構方程模式分析(SEM) 45
第五節 資料蒐集與抽樣設計 47
一、預試 47
二、正式施測 48
第四章 資料分析與結果 49
第一節 敘述性統計分析 49
一、樣本背景資料描述 49
二、性別 49
三、年齡 49
四、教育程度 50
五、婚姻狀況 50
六、職位 50
七、工作年資 50
第二節 測量模型變數之縮減 51
一、驗證性因素分析與信度分析 52
二、建構信度及效度 62
第三節 相關係數分析 64
第四節 SEM模式分析 67
一、SEM 結構模型 67
二、總效果、直接效果與間接效果 70
三、調節效果 72
第五章 結論與建議 87
第一節 研究結論及發現 87
一、研究結論 87
二、研究發現 89
第二節 管理實務意涵 93
一、建立良善且安全的建言氛圍 94
二、定期辦理交流活動，激發員工創造力 94
三、培養幽默增進人際關係，並提升工作執行力 94
第三節 研究限制與建議 95
一、研究限制 95
二、研究建議 95
參考文獻 97
附錄一：正式問卷 117

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