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研究生:童文貞
研究生(外文):TUNG, WEN-CHEN
論文名稱:衡量渡假旅館空間氛圍設計對消費者 休閒效益及幸福感影響之研究
論文名稱(外文):Research on Measuring the Impact of Spatial Atmosphere Design of Resort Hotel on Consumers' Leisure Benefits and Well-Being
指導教授:陳念祖陳念祖引用關係林明宏林明宏引用關係
指導教授(外文):CHEN, NIEN-TSULIN, MING-HUNG
口試委員:陳念祖陳振誠謝介仁
口試委員(外文):CHEN, NIEN-TSUCHEN, CHENG-CHENSHIEH, CHICH-JEN
口試日期:2020-07-07
學位類別:碩士
校院名稱:東方設計大學
系所名稱:室內設計系住居整合設計
學門:設計學門
學類:空間設計學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:中文
論文頁數:82
中文關鍵詞:渡假旅館空間氛圍設計休閒效益幸福感
外文關鍵詞:Resort hotelspace atmosphere designleisure effectwell-being
相關次數:
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渡假旅館是旅人旅行時暫時的家,隨著國人旅遊型態的轉變,對於住宿渡假旅館的需求,從昔日暫時休憩的功能,轉變成感官的遊憩體驗。時至今日,入住旅館就如同一場房間旅行,空間氛圍設計營造的潮流掀起,台灣各地也掀起一陣陣設計渡假旅館風潮,渡假旅館之風格設計成為吸睛焦點,也是渡假旅館行銷之利器。有鑑於此,本研究針對在臺灣北中南各地區之一般消費者為對象,採取隨機抽樣方式,進行實地面對面問卷,本研究共回收問卷300份,扣除填答不完整的無效問卷42份,最後,本研究問卷調查共計258份有效問卷,有效問卷回收率為86%。本研究結果: 一、空間氛圍設計對休閒效益成顯著正向影響的假設部分成立,空間氛圍設計的環境、設計層面對感性休閒效益及知性休閒效益有極顯著影響。 二、休閒效益對幸福感成顯著正向影響的假設成立,由此可知,應透過空間美學氛圍,並讓其在消費者五感體驗後產生正面休閒效益以提高消費者幸福感。 三、空間氛圍設計對幸福感成顯著正向影響的假設部分成立,空間氛圍設計的程度愈高,則幸福感的程度會相對提高。 四、休閒效益對空間氛圍設計與幸福感具有中介作用的假設成立,適當的空間氛圍設計不但能讓渡假旅館提高休閒效益,還能讓顧客產生幸福感。依據上述研究結果並於本研究提出相關建議,期望瞭解消費者對渡假旅館產業運用空間氛圍設計之看法,對於企業界及相關單位有所裨益。
A resort hotel is a temporary home for travellers. With the transformation of people's travel patterns, the demand for accommodation resorts has changed from the function of temporary rest in the past to a sensory recreational experience. Today, staying in a hotel is like a room trip. The trend of creating space and atmosphere is setting off. There is also a wave of designing resort hotels all over Taiwan. The style of resort hotels has become the focus of attention, and it is also a weapon of resort hotel marketing. In view of this, this study aimed at the general consumers in the northern, central and southern regions of Taiwan, and adopted a random sampling method to conduct face-to-face questionnaires. In this thesis, 300 questionnaires were received, and 42 invalid questionnaires with incomplete answers were deducted. Finally, a total of 258 valid questionnaires were surveyed in this study. The effective questionnaire recovery rate was 86%. The results of this thesis:
1. The hypothesis of the spatial atmosphere design of resort hotels to consumers’ leisure benefits has a significant positive influence is partially true, it means the environment and design structure of the space atmosphere have a significant influence on the perceptual and intellectual leisure benefits. 2. The hypothesis of the consumers’ leisure benefits to well-being has a significant positive influence is true, it means after proper aesthetic planning of the five-senses experience space, consumers can experience positive leisure benefits and enhance customers’ well-beings. 3. The hypothesis that the spatial atmosphere design of resort hotels to well-being has a significant positive influence is true, the higher the degree of space atmosphere design, the higher the degree of fortunately. 4. The consumer's leisure benefits is assumed to have an intermediary influence on the space atmosphere design of the resort hotel and well-being is true, it means proper space and atmosphere design can not only improve the leisure benefit of the resort hotel, but also make customers feel well-being. Based on the results, this thesis provides some suggestions to understand consumers' opinions on the use of space atmosphere design in the resort hotel industry, and it can also help to provide a reference for the business community and related units.

誌 謝 iv
中文摘要 v
英文摘要 vi
目 錄 viii
表 目 錄 ix
圖 目 錄 x
一、緒論 1
1.1研究背景與動機 1
1.2研究目的 5
1.3研究流程 7
1.4研究範圍與對象 8
二、文獻探討 9
2.1旅館設計發展現況 9
2.2空間氛圍設計 12
2.3休閒效益 15
2.4幸福感 20
2.5各構面關聯性討論 23
三、研究方法 27
3.1研究架構 27
3.2研究假設 27
3.3各構面操作性定義 28
3.4樣本對象分析 32
3.5前測分析結果 33
3.6資料分析方法 38
四、研究分析 39
4.1樣本結構分析 39
4.2信度與效度之檢定 42
4.3變項間之迴歸關係 47
4.4休閒效益中介效果分析 51
第五章 結論與建議 55
5.1研究結論 55
5.2管理意涵 57
5.3建議 58
5.4研究限制與後續研究建議 59
參考文獻 60
附錄 (問卷) 67


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