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研究生:張嘉芳
研究生(外文):Chang, Chia-Fang
論文名稱:總體經濟變數的變動對公司企業社會責任的影響
論文名稱(外文):The Impact of The Macroeconomic Variables On Corporate Social Responsibility
指導教授:王冠婷王冠婷引用關係
指導教授(外文):Wang, Kuan-Ting
口試委員:陳香如劉永欽王冠婷
口試委員(外文):Chen, HsIang-JuLiu, Yong-ChinWang, Kuan-Ting
口試日期:2020-06-23
學位類別:碩士
校院名稱:亞洲大學
系所名稱:財務金融學系碩士在職專班
學門:商業及管理學門
學類:財務金融學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:中文
論文頁數:40
中文關鍵詞:失業率國內生產總額企業社會責任
外文關鍵詞:Unemployment rateGross domestic product(GDP)Corporate social responsibility(CSR)
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總體經濟變數的變動會影響企業在施行企業社會責任上的意願,故本文欲研究總體經濟變數(失業率及國內生產總額)與企業社會責任(Corporate Social Responsibility)之間的關係。
本研究採用2007年至2018年之12年間,天下雜誌所公佈之「天下CSR企業指數」中之中堅企業(23家)、大型企業(29家)為主要參考依據,並採用臺灣經濟新報(TEJ)資料庫、行政院主計總處統計數據蒐集相關變數資料,並將所蒐集的52家企業企業社會責任分數數據,運用EViews統計分析軟體來進行分析。透過一般迴歸分析方式來探討總體經濟變數的變動是否會對企業執行企業社會責任上有所影響,同時進一步探討不同規模大小的企業在實行企業社會責任程度上會不會受總體經濟變數的影響。
經由實證結果後,我們可以發現企業在執行企業社會責任上會受總體經濟變數影響,尤其是在中堅企業影響最深。從實證結果當中得知,中堅企業在從事企業社會責任活動的意願高低會與失業率有顯著的相關,也就是說總體經濟變數的變動對於中堅企業有顯著的影響。

Changes in the the macroeconomic variables will affect the willingness of companies to implement corporate social responsibility, so this article wants to study the relationship between the macroeconomic variables (unemployment rate and gross domestic product) and corporate social responsibility (Corporate Social Responsibility).
This study uses the medium-sized enterprises (23) and large enterprises (29) of the "World CSR Enterprise Index" published by World Magazine for the 12 years from 2007 to 2018 as the main reference basis, and is used in the Taiwan Economic News (TEJ). The database and the statistical data of the Chief Accounting Office of the Executive Yuan collect relevant variable data, and analyze the collected corporate social responsibility score data of 52 companies using EViews statistical analysis software. Through general regression analysis, we will discuss whether changes in the macroeconomic variables will affect the implementation of corporate social responsibility. At the same time, we will further explore whether enterprises of different sizes will be affected by the macroeconomic variables in implementing CSR.
After empirical results, we can find that enterprises in the implementation of corporate social responsibility will be affected by the macroeconomic variables, especially in the medium-sized enterprises. From the empirical results, we know that the willingness of the medium-sized enterprises to engage in corporate social responsibility activities will have a significant correlation with the unemployment rate, that is to say, changes in the macroeconomic variables will have a significant impact on the medium-sized enterprises

目錄 I
表目錄 II
圖目錄 III
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究架構與流程 4
第二章 文獻探討 6
第一節 企業社會責任 6
第二節 衡量企業社會責任活動程度深淺理論及方式 11
第三章 研究方法 14
第一節 研究樣本與期間 14
第二節 迴歸分析 17
第四章 研究結果 18
第一節 各研究變數敘述性統計分析 18
第二節 全體樣本企業之迴歸係數實證結果 21
第三節 大型企業之迴歸係數實證結果 25
第四節 中堅企業之迴歸係數實證結果 29
第五章 結論與建議 33
第一節 研究結論 33
第二節 研究限制與建議 34
參考文獻 36

表目錄
表2-1 企業社會責任定義 6
表2-2 天下雜誌所評選企業社會責任標準 10
表3-1 大型企業名單明細 15
表3-2 中堅企業名單明細 15
表3-3 企業變數名稱、變數期間、資料來源 15
表4-1 變數之敘述性統計量結果 20
表4-2 全體樣本企業之迴歸係數實證結果 22
表4-3 大型企業之迴歸係數實證結果 26
表4-4 中堅企業之迴歸係數實證結果 29

圖目錄
圖1-1 研究流程研究流程圖圖 5
圖3-1 2007-2019年間臺灣年間臺灣GDP 16
圖3-3 2007-2019年間臺灣失業率年間臺灣失業率 16
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