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The purpose of this technical report is: under the scope of sustainability of the environment and competitiveness, the project is to integrate the traditional tourism in Lugu with digitalization through introducing new technologies. With a digitalized tourism information system, it can rebrand the local tourism industry, promote the image of local tourism attractions and facilitate competitiveness. This technical report verifies the effectiveness of digital marketing technology through modern information. The digital marketing technology can be an optimal promotion strategy for rebranding of local community. Lugu Township adapted the strategy, digitalized its local attractions and tourism industry, promoting online sightseeing experience, thus increasing the value adding of tourism industry and stimulating local economic growth. For instance, when a tourist travel to a new place, it will take time to build situation awareness before they can navigate the attractions and enjoy the sightsees.
The accessibility and convenience of traditional road signs, maps and GPS will have determined factor on the traveling experience of the tourists. The baseline of the project is to reduce the anxiety and optimize tourists’ traveling experience by providing easy navigation to attractions and avoiding traffics. The design team uses QR Code and attraction tag, allowing instant access of instructions, guidance, story, video, dynamic map and traffic information from visitors’ mobile devices.
This technical report also addresses the challenges of tourism industry in the 21 Century: how to solve the environmental and residential pressures as a result of over-tourism. Through the scope of “environmental friendliness, protection and sustainability,” the report will examine the importance of a new mode of tourism. This requires long-term efforts to design with facilitation from information aiding public’s awareness toward the ecosystem, so the tourists can have a better understanding and experience realizing the saying “Technology comes"
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