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研究生:呂彩綺
研究生(外文):LU, CAI-CI
論文名稱:從各國衣物共享的經驗談落實在台灣的可行性
論文名稱(外文):Discussion the feasibility of implementing in Taiwan from the experience of clothing sharing among different countries
指導教授:周瑛琪周瑛琪引用關係
指導教授(外文):CHOU, YING-CHYI
口試委員:楊佳翰羅文綺周瑛琪
口試委員(外文):YANG, CHIA-HANLO, WEN-CHICHOU, YING-CHYI
口試日期:2020-07-01
學位類別:碩士
校院名稱:東海大學
系所名稱:高階經營管理碩士在職專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:中文
論文頁數:78
中文關鍵詞:共享經濟衣物共享雲端衣櫃二手衣平台
外文關鍵詞:sharing economye-closetthrifyresale clothingsecond-hand clothing
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共享經濟從環境層面,經濟層面或者消費者市場層面皆對我們有著很大的影響。不管雲端衣櫃或衣物共享概念皆可以讓需求者不需要購買新衣享受時尚,然而,雲端衣櫃沒有二手閒置衣物交換的概念,只是單純衣物租借,是衣物共享商業利益下的市場產出商業模式,並非真正為了環保,節約和分享而產生的消費模式,本研究會希望能針對真正的衣物共享環保概念有正面的幫助和未來執行的建議。讓共享經濟不單純只是為了營利而存在,也讓衣物共享不再是空有環保理想而無法實現商業獲利。

本研究將以各國二手衣買賣及交換平台案例分析,再以市場問卷調查共享衣物消費市場需求度和四位以投資者經營者角度為出發點的訪談,希望從此研究中確認衣物共享市場是否存在著需求和有不被消費者滿足的缺口。另一方面再從投資者和經營者策略構思面了解二手衣共享值得被執行和如何被實現的因素。希望透過這研究對二手衣經營和落實上能有一些看法和貢獻。

Whether it's the environmental level, the economic level or the consumer market level, it has a great impact on the sharing economy, and can significantly influence the concept that people want to use the sharing economy. Whether the wardrobe cloud or the concept of clothing sharing can make the needless to buy new clothes and the concept of , the cloud wardrobe does not have the concept of second-hand idle clothing exchange , just simple clothing rental , is the market output business model under the business interest of clothing sharing , not the real consumption patterns for environmental protection , conservation and sharing , the study hopes that the real concept of clothing sharing environmental protection has positive help and future implementation of the recommendations . Let the sharing economy not only exist for profit, but also let clothing sharing is no longer empty environmental ideals and can achieve commercial profit.

This study will take the shared clothing consumer market demand and investor operator sourcing point of view, hope to confirm from this study whether there is a demand and not meet the gap between consumers. On the other hand, from the investor and operator strategic concept to understand the second-hand clothing sharing is worth being implemented and how to be implemented factors. It is hoped that through this study, we can have some views and contributions to the environmental protection of second-hand clothing.

目 次
中文摘要 I
Abstract II
目次 III
表次 IV
圖次 V
第一章 諸論 1
第一節 研究背景 1
第二章 現況説明 8
第一節 衣物共享執行上遇到的問題 8
第二節 國內外的案例說明 13
第三節 小結 19
第三章 研究進行及流程 23
第一節 以市場需求分析 23
第二節 以文獻及訪談整理經營的問題 25
第四章 研究結果及討論 29
第一節 市場需求調查結果 29
第二節 訪談結果 38
第三節 小結 39
第五章 結論與建議 40
第一節 結論 40
第二節 建議 43
第三節 總結 48
參考文獻 49
附錄 53
附錄一:市場調查問卷 53
附錄二:訪談者(逐字稿) 56

表 次
表2-1:共享經濟-雲端衣櫃和衣物共享平台差異比較 9
表2-2:各國衣物共享分析表 19
表2-3:各國衣物共享分析表 20
表2-4:各國衣物共享分析表 21
表3-1:訪談對象和原因 25
表5-1: 問卷與訪談交叉驗證整理 40

圖 次
圖1-1:共享經濟和傳統租賃創造收入的機會 2
圖1-2:共享經濟的成長 6
圖2-1:衣物共享經濟市場發展過程 8
圖2-2:2008-2018全球成衣市場(包含二手成衣)分佈百分比及未來市場預測 13
圖3-1: 共享經濟模式與傳統租賃收益比較圖 23
圖4-1:問卷消費者年齡 29
圖4-2:問卷消費者職業分佈圖 30
圖4-3:問卷消費者月薪收入 30
圖4-4:問卷消費者每個月需求次數 31
圖4-5:問卷消費者每一次願意花在租禮服上的預算-金額單位/元(台幣) 31
圖4-6:問卷消費者透過什麼方式購買禮服或租用禮服? 32
圖4-7:問卷消費者準備禮服時有哪些顧慮 33
圖4-8:問卷消費者是否介意穿別人穿過的禮服 33
圖4-9:問卷消費者購買或租借禮服注重的因素 34
圖4-10:問卷消費者喜歡網上購物的程度 34
圖4-11:問卷消費者穿禮服的目的 35
圖4-12:問卷消費者是否認同共享衣物的概念能節省自己購買和保管的成本 36
圖4-13:問卷消費者對目前二手衣上面的品牌或定價的看法 36
圖4-14:問卷消費者是否希望有一種服務平台可以讓他們在上面租到價格便宜且合適的洋裝禮服,(只需要要付運費) 37
圖4-15:問卷消費者是否期待有一種服務平台可以讓他們把穿不到的洋裝禮服分享出來出租給需要的人,賺些額外收入 38
圖 5-1 市場從業人員四個方向建議整理 43
圖5-2: 共享經濟成功因素與衣物共享關係整理 45
圖 5-3 對政府建議整理 46
圖 5-4 對經營者與投資者建議整理 47

一、中文文獻
1.李恆毅(106)使用共享經濟服務意向之研究,國立台灣師範大學,未出版碩士論文。

二、英文文獻
1.airCloset(エアークローゼット)新感覚オンラインファッションレンタルサービス|エアクロであなたらしいコーディネートを楽しもう!. (2020). Retrieved 6 June 2020, from https://www.air-closet.com/

2.Belk, R. (2014). Sharing versus pseudo-sharing in Web 2.0. The Anthropologist, 18(1), 7-23.

3.Böckmann, M. (2013). The Shared Economy: It is time to start caring about sharing; value creating factors in the shared economy. University of Twente, Faculty of Management and Governance.

4.Davidson, A., Habibi, M. R., & Laroche, M. (2018). Materialism and the sharing economy: A cross-cultural study of American and Indian consumers. Journal of Business Research, 82, 364-372.

5.Felson, M., & Spaeth, J. L. (1978). Community structure and collaborative consumption: A routine activity approach. American behavioral scientist, 21(4), 614-624.

6.Firnkorn, J., & Müller, M. (2011). What will be the environmental effects of new free-floating car-sharing systems? The case of car2go in Ulm. Ecological economics, 70(8), 1519-1528.

7.Girl Meets Dress.com. (2020). Retrieved 6 June 2020, from https://www.girlmeetsdress.com/

8.Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the association for information science and technology, 67(9), 2047-2059.

9.Kriston, A., Szabó, T., & Inzelt, G. (2010). The marriage of car sharing and hydrogen economy: A possible solution to the main problems of urban living. International journal of hydrogen energy, 35(23), 12697-12708.

10.Li, C., & Zhao, J. (2015). Humanizing travel: how e-hail apps transform stakeholder relationships in the US taxi industry(No. 15-0680).

11.Liang, S., Schuckert, M., Law, R., & Chen, C. C. (2017). Be a “Superhost”: The importance of badge systems for peer-to-peer rental accommodations. Tourism management, 60, 454-465.

12.Maheshwari, Sapna (2019). "Rent the Runway Now Valued at $1 Billion With New Funding". The New York Times. ISSN 0362-4331.

13.Matzler, K., Veider, V., & Kathan, W. (2015). Adapting to the sharing economy. MIT Sloan Management Review, 56(2), 71.

14.myonbelle.de: Dein unendlicher Kleiderschrank. (2020). Retrieved 6 June 2020, from https://www.myonbelle.de/

15.Online Clothing Rental Market Size, Share and Forecast by 2023 | AMR. (2020). Retrieved 6 June 2020, from https://www.alliedmarketresearch.com/online-clothing-rental-market

16.Porter, M. E., & Kramer, M. R. (2019). Creating shared value. In Managing sustainable business (pp. 323-346). Springer, Dordrecht.

17.Put Your Closet in The Cloud | Rent the Runway. (2020). Retrieved 6 June 2020, from https://www.renttherunway.com/

18.PwC, “ The sharing economy—
sizing the revenue opportunity, ” Pricewaterhouse Coopers, 2014, available at http://www.pwc.co.uk/issues/megatrends/collisions/sharingeconomy/the-sharing-economy-sizing-the-revenue-opportunity.html.

19.Qiang, M., Bian, Z., & Liu, Y. (2016, January). Analysis and Research of the Influence of Taxi Subsidy Scheme on Urban Taxi-Hailing Difficulties. In 2016 2nd International Conference on Education Technology, Management and Humanities Science. Atlantis Press.

20.Schor, J. (2014). Debating the sharing economy. Great transition initiative.(October 2014). Download unter: http://greattransition. org/publication/debating-the-sharing-economy.

21.The RealReal (2020). Retrieved 6 June 2020, from https://www.therealreal.com/about

22.Tussyadiah, I. P. (2016). Factors of satisfaction and intention to use peer-to-peer accommodation. International Journal of Hospitality Management, 55, 70-80.

23.Women's Clothing, Shoes & Handbags On Sale Up To 90% Off. (2020). Retrieved 6 June 2020, from https://www.thredup.com/women?department_tags=women

24.Wu, X., & Zhi, Q. (2016). Impact of shared economy on urban sustainability: From the perspective of social, economic, and environmental sustainability. Energy Procedia, 104, 191-196.

25.Yuliya Voytenko, Oksana Mont, Lucie Zvolska. Sharing Economy and Sustainability: Zooming in on Accommodation Sector. 2015.

26.Zervas, G., Proserpio, D., & Byers, J. W. (2017). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of marketing research, 54(5), 687-705.

27.不到一年再获阿里战略投资, 「衣二三」凭什么领跑_百科TA说. (2020). Retrieved 6 June 2020, from
https://baike.baidu.com/tashuo/browse/content?id=f97c8e2646dba102f5c2c28c

28.關於我們 | AMAZE快租時尚. (2020). Retrieved 6 June 2020, from https://www.amazefashion.com.tw/zh_tw/about

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