(3.236.175.108) 您好!臺灣時間:2021/03/01 12:13
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:NIKEN PROBOWATI
研究生(外文):NIKEN PROBOWATI
論文名稱:Factors Influencing Customer’s Purchase Decision of Mobile Phone Devices: A Study among the Middle-class Society in Indonesia
論文名稱(外文):Factors Influencing Customer’s Purchase Decision of Mobile Phone Devices: A Study among the Middle-class Society in Indonesia
指導教授:黃乾怡黃乾怡引用關係
指導教授(外文):HUANG, CHIEN-YI
口試委員:黃乾怡應國卿楊昌哲
口試委員(外文):HUANG, CHIEN-YIYING, KUO-CHINGYANG, CHANG-JHE
口試日期:2020-06-22
學位類別:碩士
校院名稱:國立臺北科技大學
系所名稱:管理學院外國學生專班(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2020
畢業學年度:108
語文別:英文
論文頁數:47
外文關鍵詞:Purchase DecisionMobile Phone DevicesProduct FeaturesPricingBrand Image
Facebook:Niken Probowati
相關次數:
  • 被引用被引用:0
  • 點閱點閱:18
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:1
  • 收藏至我的研究室書目清單書目收藏:0
Considering the Indonesian market is one of the top ten global smartphone markets, it is important for the manufacturer and distributor to have a deep understanding of the factors behind every decision that a customer makes before purchasing a mobile phone. If a mobile phone manufacturer markets the same product with the same marketing strategy in every country, it might be successful in some countries and failed in another country. However, there is very limited research literature of customer purchasing behavior on mobile phones conducted in Indonesia. This research has three main objectives, the first is to investigate the factors influencing purchase decisions on mobile phone devices, second is to understand the customer behavior of mobile phones in the Indonesia market, and finally to offer relevant information for manufacturers to develop an effective marketing strategy for the Indonesian market. The sample of this research is middle-class society in Indonesia who live in Jakarta and Surabaya, considering the two cities are the first and second biggest city in Indonesia. This research is distributing questionnaires to collect primary data from correspondents who met the sample criteria of the research. The Hypothesis is tested using One-Way ANOVA and Multiple Linear Regression Analysis. From the data analysis this research finds that all the five hypotheses are accepted, thus, product features including software and hardware, pricing, brand image, and durability has significant influence toward customer’s purchase decision of mobile phone devices.
Abstract ………………………………………………………………………..…...i
Table of Content ……………………………………………………………..…….ii
List of Tables……………………………………………………………………….iv
List of Figures………………………………………………………………………v
Chapter 1 Introduction ……………………………………………………………..1
1.1 Background …………………………………………………………………. ...1
1.1.1 Global Smartphone Market Data ………………………………........3
1.1.2 Market Share of Nokia ……………………………………………...4
1.1.3 Market Share of Blackberry………………………………………... 6
1.1.4 Top Five Smartphone Brand in Indonesia …………………………..7
1.2 Problem Statement ……………………………………………………………9
1.3 Research Objectives…………………………………………………………...11
1.4 Thesis Structure ………………………………………………………………11
Chapter 2 Literature Review………………………………………………………12
2.1 Product Features……………………………………………………………....12
2.2 Pricing……………………………………………………………….………...12
2.3 Brand Image ………………………………………………………………..…13
2.4 Purchase Decision Making Model …………………………………................14
Chapter 3 Methodology ……………………………………………………..……16
3.1 Research Framework …………………………………………………...…….16
3.2 Population & Sample ………………………………………………..………..17
3.2.1 Sampling Technique ………………………………….....…………17
3.3 Data Collection Method …………………………………………...………….17
3.4 Research Model ………………………………………………..……………..18
3.5 Hypothesis Development ……………………………………..……………....19
3.6 Analysis Method ……………………………………………..…………….....20
3.6.1 Validity Test ……………………………………..…………………21
3.6.2 Reliability Test …………………………………..…………………21
3.6.3 One-way ANOVA ………………………………..………………...21
3.6.4 Multiple Linear Regression Analysi…………….……….………….22
Chapter 4 Result ……………………………………………………………………23
4.1 Introduction ……………………………………………………………………23
4.2 Questionnaire Description ………………………...…………………………...23
4.3 Respondent Profile ………………………………………………………… 23
4.4 Reliability Test Result ………………………………….……………………..25
4.5 Validity Test Result…………………………………….……………………...27
4.6 ANOVA Test Result………………………………….………………………..31
4.7 Multiple Linear Regression Result …………………...……………………….33
4.8 Recommendation for Mobile Phone Manufacturer…....………………………34
Chapter 5 Conclusion …………………………..…………………………………...35
5.1 Research Finding ………………………..……………………………………..35
5.2 Implication and Limitation……………...……………………………………...35
5.3 Recommendation for Future Research…………….…………………………...36
References……………………………………………………………………………..37
Appendix ……………………………………………………………………………...39
Azira Rahim, Siti zaharah S., Law Kuan K. (2016). Factors Influencing Purchase Intention of Smartphone among University Students. Procedia Economic and Finance, 37, 245-253.
Alina Stankevich (2017). Explaining the Consumer Decision-making Process: Critical Literature Review. Journal of International Business Research and Marketing, 2(6),7-14.
Blumberg, B., Cooper, D.R., & Schindler, P.S. (2005). Business Research Methods. Berkshire: McGraw Hill Education.
Dabholkar, P. A., Thorpe, D. I., Rentz, J.O. (1996). A Measure of Service Quality for Retail Stores: Scale development and Validation. Journal of the Academy of Marketing Science, 24, 3-16.
Heikki Karjaluoto, Jari K., Manne K. (2005). Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland. Journal of Euromarketing, 14(3) 2005.
Justin Chisenga (2007). Impact of Globalization on the Information Needs of Farmers in Ghana: A Case Study of Small-scale Poultry Farmers. World Library and Information Congress: 73rd IFLA General Conference and Council.
Joshua Aizenman, Michael Hutchison, yothin Jinjarak (2013). What is the Risk of European Sovereign Debt Defaults? Fiscal Space, CDS Spreads and Market Pricing of Risk. National Bureau of Economic Research, 34, 37-59.
Kaushal, Rakesh Kumar (2016). Factors Affecting the Purchase Intention of Smartphone: A study of Young Consumers in the City of Lucknow. Pacific Business Review International, 8(12), pp. 1-3
Khaing Wai, N., Sirion, C., (2014). The Factors and Affecting Purchase Intention of a Smart Phone in Yangong, Myanmar. International Conference on Trends in Economics, Humanities and Management.
Kotler, P., Armstrong, G. (2008), Principles of Marketing. 12th ed. New Jersey: Prentice Hall.
Malasi, J. M. (2012). Influence of Product Attributes on Mobile Phone Preference among University Students: A Case of Undergraduate Students. International Journal of Academic Research and Management Sciences, 1(6), 2226–3624.
Mesay Sata (2013). Factors Affecting Consumer Buying Behavior of Mobile Phone Devices. Mediterranean journal of Scial Sciences, 4(12), 104-110.
Marium Mateen Khan (2016). Factors of Consumer Choice of Smartphones – A study on Brand Image and Brand Features. Market Force College of Management Sciences, 9(2), pp. 2-4.
Nushrat Shabrin, Sarod Khandaker, Saad Bin A. K., Chan Kit H., Teresa Susila (2017). Factors Affecting Smartphone Purchase Decisions of Generation-Y. Journal of Contemporary issues in Business and Government, 23(1),47-65.
Osman, D., Buchon, N., Chakrababarti, S. (2012) Autocrine and Paracrine Unpaired Signaling Regulate Intestinal Stem Cell Maintenance and Division. Journal of Cell Science, 125(24), 5944-9.
Raymond K., Dziwornu (2013). Factors affecting mobile phone purchase in the greater Accra region of Ghana: A binary logit model approach. Canadian Center of Science and Education, 5 (6), pp. 152-154
Sheetal Singla, Sanjeev Bansal (2010). A study on the factors affecting choice criteria of consumer for mobile handsets – A comparative analysis in Ludhiana & Sangrur districts. Asian Journal of Management Research.
Shahzad Khan, Sobia Rohi (2013). Investing the factors affecting youth bran choice for mobile phone purchase – A study of private universities students of Peshawar. Management and Marketing Challenges for the Knowledge Society, 8(2), pp. 369-384.
Saif, N., Razzaq, N., Amad, M., & Gul, S. (2012). Factors Affecting Consumers’ Choice of Mobile Phone Selection in Pakistan. European Journal of Business and Management, 4(12), 16–26.
Vishesh, Sanjit Mittal, Shivani Bali (2018). Factors Affecting Consumer Buying Behavior Towards Mobile Phones. Journal of Management, 8(4), 466-468.
Yi Zhang (2015). The impact of brand image on consumer behavior: A literature review. Open Journal of Business and Management, 3,56-62.
Saunders M., Lewis P., Thornhill A. (2007). Research methods for business students. Financial Times. 4th edition. Prentice Hall.
Michael Putter (2017). The Impact of Social Media on Consumer Buying intention. Journal of International Business Research and Marketing, 3(1) 2017.
Global smartphone market share: By quarter. https://www.counterpointresearch.com/global-smartphone-share/
Global market share held by Nokia Smartphone Q1 2007-Q2 2013. Retrieved from https://www.statista.com/statistics/263438/market-share-held-by-nokia-smartphones-since-2007/
RIM (Blackberry) global smartphone OS market share 2007-2016, by quarter. Retrieved from https://www.statista.com/statistics/263439/global-market-share-held-by-rim-smartphones/
Have Indonesians’ shopping patterns shifted toward digital? Retrieved from https://www2.deloitte.com/content/dam/Deloitte/id/Documents/about-deloitte/id-about-dip-edition-1-chapter-5-en-sep2019.pdf
Indonesia smartphone vendors’ market share of shipment in 2018-2019. Retrieved from https://www.statista.com/statistics/516302/indonesia-smartphone-shipments-vendor-market-share/

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔