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Since 2009 to 2020, with the advent of the financial era, digital finance has impacted and changed the behavior of consumers. Usage of digital finance has grown rapidly and shifted from traditional to digital financial services such as outbreak of mobile pay heavy user (more than six times a month) and stronger digital finance capability demonstrated by the high-waged group. Capability of digital finance reflects consumer''s tendency to adapt to the future and new consumption models.
Young people have a higher acceptance of digital financial tools, and are more repulsive to the use of digital finance than the senior. We should leverage the business models Japan developed for their seniors which helped to form the habits of using digital finance.
Among them, the proportion of the elderly population (over 65 years old) also has an increasing trend year by year. This research will focus on the behavior impacts of digital finance on Taiwan''s aging consumers through a literature discussion, an empirical analysis and qualitative research methods in Taipei Taiwan. This research adopts qualitative research to conduct in-depth interviews and lastly provides conclusions and relevant suggestions.
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