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研究生:劉俊佑
研究生(外文):LIU,JUN-YOU
論文名稱:員工內部企業社會責任知覺對組織公民行為及社群媒體支持性行為之影響:以個人與企業社會責任適配的觀點連結
論文名稱(外文):The Relationship between Employees’ Internal CSR Perceptions, Organizational Citizenship Behavior, and Supportive Behavior in Social Media: The Perspective of Person-CSR Fit
指導教授:梁欣光梁欣光引用關係
指導教授(外文):Liang,Shin-Guang
口試委員:葉俐廷賴璽方
口試委員(外文):YEH,LI-TINGLAI, HSI-FANG
口試日期:2021-05-31
學位類別:碩士
校院名稱:逢甲大學
系所名稱:合作經濟暨社會事業經營學系
學門:社會及行為科學學門
學類:經濟學類
論文種類:學術論文
論文出版年:2021
畢業學年度:109
語文別:中文
論文頁數:52
中文關鍵詞:企業社會責任知覺利社會動機組織公民行為社群媒體支持性行為個人與企業社會責任適配
外文關鍵詞:CSR perceptionprosocial motivationorganizational citizenship behaviorsupportive behavior in social mediaperson-CSR fit
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隨著永續發展的意識提高,企業的社會責任逐漸成為各個利害關係人所關注的首要議題,更被視為是基本的企業策略之一。因此,本研究的主要目即是透過個人與企業社會責任適配 (Person-corporate social responsibility fit, Person-CSR fit) 亦即將企業所執行的企業社會責任轉化為組織環境中所營造出的企業社會則任價值觀,並與員工自身價值觀比對後之契合度的視角切入。探討員工的企業社會責任知覺 (CSR perception) 對員工線上的社群媒體上支持性行為 (supportive behavior in social media, SBSM) 及線下組織公民行為 (organizational citizenship behavior, OCB) 的影響,同時引入利社會動機來檢視員工的個人特質對上述中介的調節效果。本研究透過不同時間點 (間隔兩週) 的問卷調查方式,在Amazon.com所運行的在線人工系統Mechanical Turk (Mturk) 上一共蒐集了221份全職員工的樣本。透過階層迴歸分析,本研究發現員工的個人與企業社會責任適配會中介員工的企業社會責任知覺與組織公民行為及社群媒體支持性行為之間的關係。此外,針對研究結果提出相關的研究及管理意涵。
As the awareness of sustainable development increases, corporate social responsibility (CSR) has gradually become the primary issue of concern to all stakeholders, and it is regarded as one of the basic corporate strategies. Therefore, the main purpose of this study is through the perspective of person-corporate social responsibility fit (P-CSR fit) that is, to convert the enterprise implementation of corporate social responsibility for the organization's environment by creating a corporate society has any value, and the staff ratio fit after the pair own values. To investigate the effect of employees’ internal CSR perception to supportive behavior in social media, organizational citizenship behavior. At the same time, we also explored the moderating role of prosocial motivation on the effect of internal CSR perception on supportive behavior in social media, and organizational citizenship behavior via P-CSR fit. In this study through questionnaires at different time (two weeks apart), and on the Amazon.com online manual systems running Mechanical Turk (Mturk) collected a total of 221 full-time employees of the sample. Through hierarchical regression analysis, we test our hypotheses. Results showed that P-CSR fit mediated the relationship between CSR perception, supportive behavior in social media, and organizational citizenship behavior. Accordingly, based on our findings, theoretical and practical implications, limitations and future research are discussed.
第一章 緒論 1
第一節 研究動機及背景 1
第二節 研究目的 4
第二章 文獻探討 5
第一節 內部企業社會責任 5
第二節 個人與環境適配理論 7
第三節 內部企業社會責任知覺對組織公民行為及社群媒體支持性行為的影響 9
第四節 個人與企業社會責任適配的中介效果 12
第五節 利社會動機的調節效果 16
第三章 研究設計與實施 18
第一節 研究架構 18
第二節 研究流程 19
第三節 研究方法與研究對象 20
第四節 研究工具 21
第四章 結果與分析 23
第一節 敘述性統計分析 23
第二節 相關性分析 25
第三節 驗證性因素分析 26
第四節 迴歸分析 28
第五章 實證結果與分析 32
第一節 研究發現與理論意涵 32
第二節 管理實務意涵 35
第三節 研究限制與未來研究建議 36
參考文獻 37
附錄 本研究問卷 49


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