跳到主要內容

臺灣博碩士論文加值系統

(3.236.110.106) 您好!臺灣時間:2021/07/24 07:01
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:張凱衆
研究生(外文):Chang,Kai-Chung
論文名稱:離島度假型觀光旅館之可行性評估--以澎湖為例
論文名稱(外文):Tourist Hotel Development Feasibility in Offshore Islands: A Case Study of Penghu
指導教授:王媛慧王媛慧引用關係
指導教授(外文):Wang,Yuan-Huei
口試委員:蔡玉琴侯啟娉
口試委員(外文):Tsai,Yu-ChinHou,Chi-Ping
口試日期:2018-07-23
學位類別:碩士
校院名稱:輔仁大學
系所名稱:餐旅管理學系碩士在職專班
學門:民生學門
學類:餐旅服務學類
論文種類:學術論文
論文出版年:2021
畢業學年度:109
語文別:中文
論文頁數:63
中文關鍵詞:休閒型度假旅館海島婚禮財務可行性評估
外文關鍵詞:leisure resort hotelsFinancial Feasibility EvaluationIsland wedding
相關次數:
  • 被引用被引用:0
  • 點閱點閱:15
  • 評分評分:
  • 下載下載:3
  • 收藏至我的研究室書目清單書目收藏:0
近年來澎湖的旅館業產生了巨大的變化,過去由一般旅館以及民宿為主的旅館業情況,在這兩年有不一樣的情形發生,目前除了許多的民宿、一般旅館以及一般觀光旅館外,也開始有國際觀光旅館進入市場,例如首家的國際連鎖五星級飯店澎湖福朋喜來登酒店與昇恆昌集團BOT投資的旅館與商場,使得澎湖的觀光市場有不一樣的風貌。
雖然澎湖的旅館業近年來蓬勃發展,但相較於國外的島嶼旅遊地區,旅館業通常經營於海岸或是沙岸邊,澎湖旅館業多集中於市區與港口。此外,像是沖繩、夏威夷等地區,除了以度假為重點外,也增加了婚禮相關的營業項目,包含婚宴以及證婚場地租借等特色。因此本研究將評估在以民宿與都市型旅館的澎湖市場中,利用分析市場供需現況、競爭情況以及財務分析等方式來評估休閒型度假旅館進入市場的可行性,並且增加海島婚禮的議題進行討論。

The hotel industry in Penghu has undergone tremendous changes in recent years. In the past, the hotel industry, which was dominated by local hotels and homestays, has been changing gradually in the past two years. Currently, in addition to many homestays and hotels, international tourist hotels have also begun to enter the market, such as the first international five-star hotel chain Four Points by Sheraton and the new hotels and shopping malls invested by EVER RICH Group have made the tourist market in Penghu more interesting.
Although the hotel industry in Penghu has been booming in recent years, compared to foreign island tourist areas, the hotel industry is usually operated on the coast or on the sandy shore, and the hotel industry in Penghu is mostly concentrated in the urban areas and ports. In addition, regions such as Okinawa and Hawaii, except focusing on vacations, have also added wedding-related business items, including wedding banquets and wedding venue rentals. Therefore, this study will evaluate the feasibility of entering the market of leisure resort hotels in the Penghu market, which is based on homestays and urban hotels, using analysis of market supply and demand, competition, and financial analysis, and increase the issue of outlying island weddings for discussion .

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 9
第三節 研究流程 10
第二章 文獻探討 12
第一節 澎湖環境與觀光政策 12
第二節 度假飯店 16
第三節 台灣旅館業分類 17
第四節 旅館經營模式與投資決策評估 20
第五節 財務可行性評估 24
第六節 行銷策略分析 26
第三章 研究方法 28
第一節 研究架構 28
第二節 研究衡量工具 29
第三節 研究對象 35
第四節 資料分析方法 38
第四章 資料分析 39
第一節 開發案基本參數設定與假設 39
第二節 財務預估分析 44
第三節 可行性評估 47
第四節 損益平衡營業預估分析 48
第五節 敏感度分析 49
第一節 研究結論 51
第二節 研究建議 53
第三節 研究限制 54
參考文獻 55
附錄一 預估損益表 61
附錄二 預估資產負債表 62
附錄三 預估現金流量表 63

中文文獻
交通部觀光局(2018)。觀光旅館籌設作業說明[線上資料],來源:http://admin.taiwan.net.tw/public/public.aspx?no=222
李欽明(2010)。旅館客房管理實務 (精華版)。台北:揚智文化。
余慶華(2012)。現代商務旅館經營管理實務。台北:揚智文化
林正修、江瑞祥、蕭雁文、張雅喬、楊哲一(2017)。海洋經濟、離岸澎湖與未來展望。國家級公共治理季刊,5(2),32-39。
邱承旭、吳怡銘、吳家蕎(2017)。澎湖世界最美麗海灣全球行銷計畫。國土及公共治理季刊,5(2),82-89。
馬公航空站(2016)。兩岸空運直航票價之檢討與說明─以臺北-上海航線為例[線上資料],來源:https://www.mkport.gov.tw/DefPage/index.aspx?MenuID=8451AB63721EDEF5
張隆城、黃雅蘭、李明儒(2015)。澎湖發展低碳旅遊的評估架構與潛力島嶼評選。休閒產業管理學刊,8(2), 22-45。
澎湖縣政府(2018)。自然環境[線上資料],來源:https://www.penghu.gov.tw/ch/home.jsp?id=10011
澎湖縣政府旅遊處(2018),觀光人數統計[線上資料],來源:https://www.penghu.gov.tw/tourism/home.jsp?id=18
蕭志同、劉仲戌、校正興(2016)。台灣國際觀光旅館發展趨勢之動態模擬。觀光休閒學報,22(3),311-338。
賴阿蕊、郭甜芳、王郁婷、許妁君(2014)。澎湖離島交通船服務的分析。航運季刊,23(1), 25-49。
謝奇明、李俊鴻、林佩蓉、張凱智(2015)。島嶼居民對觀光發展態度與遊憩資源維護願付價值之研究-以台灣澎湖群島為例。戶外遊憩研究,28(4),63-102。
謝國榮(2016)。臺灣地區休閒度假旅館整合行銷傳播可行作法探討。慈惠學報,12,66-77。

英文文獻

Andrés, P., Fuente, G., & Martín, P. S. (2015). Capital budgeting practices in Spain. Business Research Quarterly, 18(1), 37-56.
Baker, H. K., Dutta, S., & Saadi, S. (2011). Management views on real options in capital budgeting. Journal of Applied Finance, 12(1), 18-29.
Beals, P. (1994). Rehabilitating hotel feasibility studies. Real Estate Review, 24(1), 58-60.
Beals, P. A. (1989). A critical evaluation of lodging-industry feasibility reports (Doctoral dissertation). Retrieved from UNLV Book Stacks.
Beals, P., & Troy, D. A. (1982a). Hotel feasibility analysis, part I. Cornell Hotel Restaurant Administration Quarterly, 23, 11-17.
Beals, P., & Troy, D. A. (1982b). Hotel feasibility analysis, part II. Cornell Hotel Restaurant Administration Quarterly, 23, 59-64.
Bennouna, K., Meredith, G. G., & Marchant, T. (2010). Improved capital budgeting decision making: Evidence from Canada. Management Decision, 48(2), 225-247.
Brounen, D., Jong, A., & Koedijk, K. (2004). Corporate finance in Europe: Confronting theory with practice. Financial Management, 33(4), 71-101.
Burns, R., & Walker, J. (2009) Capital budgeting surveys: The future is now. Journal of Applied Finance, 19(1-2), 78-90.
Cho, S. M. (2010), Hotel feasibility in the recessionary economy of 2010: A case study in Reno, Nevada, (Doctoral dissertation). Retrieved from UNLV Book Stacks.
Ghemawat, P. (2002). Competition and business strategy in historical perspective. Business History Review, 76(1), 37-74.
Graham, J. R., & Harvey, C. R. (2001). The theory and practice of corporate finance: Evidence from the field. Journal of Financial Economics, 60(2), 187-243.
Hansen, E. B. (2013). Market feasibility study report for the proposed convention center hotel - Sharonville, Hamilton Country, Ohio. Retrieved from https://www.sharonville.org/DocumentCenter/View/258
Hodgson, J. N. (1973). Determining the investment potential of a new hotel: The feasibility study. Cornell Hospitality and Restaurant Administration Quarterly, 14, 13-30.
Isenstadt T. and Detlefsen H. (2014), Hotel Management Companies and Equity Contributions: Benefits and Risks, [Online opinion article]. Retrieved from https://www.hospitalitynet.org/opinion/4066736.html
Kent, S., & Hackel, E. (2012). The essentials of lodging investment. NY: Goldman Sachs Group.
Mbabazize, P. M., & Daniel, T. (2014). Capital budgeting practices in developing countries: A case of Rwanda. Research Journal of Finance, 2(3), 34, 38.
Overstreet, G. A. (1989). Profiles in hotel feasibility: A case study of Charlottesville, Virginia. Cornell Hospitality and Restaurant Administration Quarterly, 29, 8-19.
Porter, M. E. (2001). Strategy and the Internet. Harvard Business Review, 79(3), 63-78.
Pucciarelli, A. (2011). Hotel management agreements: Incentive fee – The stuff of negotiation [Online opinion article]. Retrieved from https://www.hospitalitynet.org/opinion/4052689.html
Roggio, P. (2009). Feasibility Study Proposed Alton Hotel Alton, Illinois HVS Reference: 2009380010 [Electronic mailing list message]. Retrieved from https://www.cityofaltonil.com/media/pdf/HVSFeasibilityStudy.pdf
Rushmore, S. (1986). How to perform an economic feasibility study of a proposed hotel/motel [Monograph]. American Society of Real Estate Counselors of the National Association of Realtors. Retrieved from UNLV Book Stacks.
Rushmore, S. (1992a). Hotels and motels: A guide to market analysis, investment analysis, and valuations. IL: Appraisal Institute.
Rushmore, S. (1992b). The valuation of distressed hotels. Cornell Hospitality and Restaurant Administration Quarterly. 33, 61-71.
Rushmore, S. and Baum, E. (2001). Hotels and motels: Valuations and market studies. Chicago, IL: Appraisal Institute.
Rushmore, S., Kühnle, K., & Buckhout, C. (2013). 2013 HVS-SRT U.S. hotel valuation index [Online forum comment]. Retrieved from https://www.hvs.com/article/6467/2013-hvs-str-us-hotel-valuation-index
Rushmore, S., Smith, E. U., & Lund, N. M. (2009). 2009 United States hotel valuation index. Retrieved from http://www.hotelnewsresource.com
Ryan, P. A., & Ryan, G. P. (2002). Capital budgeting practices of the fortune 1000: How have things changed? Journal of Business and Management, 8(4), 355.
Sahlins E. (2016). Hotel development cost survey. CA: Hospitality Valuation Services.
Shinoda, T. (2010). Capital budgeting management practices in Japan: A focus on the use of capital budgeting methods. Economic Journal of Hokkaido University, 39, 39-50.
Singh, A. J., & Schmidgall, R. S. (2010). Methodological limitations and proposal to improve lodging feasibility studies. The Journal of Hospitality Financial Management, 18(1), 15-32.
Singh, A. J., Damitio, J. W., & Schmidgall, R. S. (2011). Evaluating hotel feasibility studies: Lender perspective. International Journal of the Built Environment and Asset Management, 1(1), 74-93.
Timothy, D., & Teye, V. (2009). Tourism and the Lodging sector. London: Routledge.

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關論文
 
無相關期刊
 
無相關點閱論文