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研究生:李逸
研究生(外文):LEE, YI
論文名稱:高爾夫球旅遊服務品質、消費者滿意度 與再購意願之探討
論文名稱(外文):An Investigation of Golf Tour Service Quality, Customer Feedback and Repurchase Incentive
指導教授:黃明一黃明一引用關係
指導教授(外文):HUANG, MING-YI
口試委員:呂子立盧建成黃明一
口試委員(外文):LU, TZU-LILU, CHIEN-CHENHUANG, MING-YI
口試日期:2019-06-21
學位類別:碩士
校院名稱:醒吾科技大學
系所名稱:觀光休閒系所
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2021
畢業學年度:109
語文別:中文
論文頁數:56
中文關鍵詞:觀光產業消費者量化研究運動觀光
外文關鍵詞:Tourism IndustryConsumerQuantitative StudySports Tourism
相關次數:
  • 被引用被引用:3
  • 點閱點閱:182
  • 評分評分:
  • 下載下載:62
  • 收藏至我的研究室書目清單書目收藏:0
高爾夫球旅遊擁有龐大的商機,並且是運動觀光的各種類型當中,所占產值比例最大的,然而相關研究發展甚少,因此本研究將針對高爾夫球旅遊消費者進行研究。本研究為量化研究,問卷蒐集方式,採取立意抽樣法,以高爾夫球旅遊消費者為研究對象,共回收406份問卷,有效問卷共402份,以SPSS 18.0之統計套裝軟體進行資料分析,驗證本研究的研究假說,進而提出本研究之研究結論與建議。研究結果顯示,參與高爾夫球旅遊之消費者,服務品質會正向影響再購意願與消費者滿意度、消費者滿意度會正向影響再購意願、消費者滿意度對服務品質與再購意願具有完全中介效果。並在最後依照研究結果提出實務建議。
Golf tourism has huge business opportunities, and among the various types of sports tourism, the largest proportion of the output value, however, there is little development in related research, so this study will be conducted for golf tourism consumers. This study is a quantitative study, questionnaire collection method is purposive sampling, and taking the golf tourism consumers as the research object. This study received 406 questionnaires and 402 valid questionnaires were used, data analysis was carried out with SPSS 18.0 statistical software package to verify the research hypothesis of this study, and then the research conclusions and recommendations of this study were proposed. According to the findings, consumers participating in golf tourism, the service quality positively impacts on repurchase intention and customer satisfaction; the customer satisfaction positively impacts on repurchase intention; the service quality and repurchase intention is completely mediated by customer satisfaction. At the end, according to the research results, practical suggestions are put forward.
中文摘要 i
英文摘要 ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 viii

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程圖 3
第二章 文獻探討 5
第一節 高爾夫球旅遊 5
第二節 服務品質 9
第三節 消費者滿意度 15
第四節 再購意願 18
第五節 服務品質、消費者滿意度與再購意願之關係 19
第三章 研究方法 21
第一節 研究架構與假說 21
第二節 研究對象與抽樣方法 22
第三節 研究變項之操作型定義與衡量 23
第四節 資料分析方法 28
第四章 研究分析與討論 30
第一節 描述性統計分析 30
第二節 信度與效度分析 35
第三節 皮爾森積差相關分析 38
第四節 迴歸分析 39
第五章 結論與建議 43
第一節 學術意涵 43
第二節 實務管理意涵 44
第三節 研究限制與建議 45

參考文獻 46
中文文獻 46
英文文獻 48
網路資料 53

附錄一 問卷 54
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網路資料
中華民國高爾夫協會(2019)。高協規則。2019年03月24日取自,http://www.garoc.org/regulation-31.html
交通部觀光局行政資訊系統(2018)。觀光統計年報。2018年10月23日取自,https://admin.taiwan.net.tw/statistics/year.aspx?no=134
行政院主計處(2018)。國民所得統計摘要。2018年10月23日取自,https://www.dgbas.gov.tw/ct.asp?xItem=33338&ctNode=3099&mp=1
環球高爾夫(2019)。高爾夫球的起源與演變。2019年03月22日取自,http://www.golf.tw/class/2?componentId=12

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