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研究生:王晴
研究生(外文):Wang, Ching
論文名稱:新創企業聯盟對象合作次序與聯盟經驗對創新績效之研究
論文名稱(外文):The Effect of a Startup’s Alliance Partners, Alliance Sequence, and Alliance Experience on Innovation Performance
指導教授:黃國峯黃國峯引用關係酈芃羽酈芃羽引用關係
指導教授(外文):Huang, Kuo-FengLi, Peng-Yu
口試委員:連勇智黃國峯郭曉玲酈芃羽
口試委員(外文):Lien, Yung-ChihHuang, Kuo-FengGuo, Shiau-LingLi, Peng-Yu
口試日期:2021-01-28
學位類別:碩士
校院名稱:國立政治大學
系所名稱:企業管理研究所(MBA學位學程)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2021
畢業學年度:109
語文別:中文
論文頁數:65
中文關鍵詞:新創企業策略聯盟創新績效合作次序聯盟經驗
外文關鍵詞:StartupStrategic AllianceInnovation PerformanceAlliance SequenceAlliance Experience
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  在競爭日益激烈的商業環境中,單打獨鬥不再是企業經營的主要方式,往往都會藉由策略聯盟獲得外部協助。而不論人力、資金等各方面資源階缺乏的新創企業,又應如何透過策略聯盟的方式獲得外部幫助,換取優良的創新績效表現,以提升競爭優勢,進一步從眾多競爭者中脫穎而出呢?
  本研究以策略聯盟合作對象、聯盟多樣性、合作執行次序、先前合作經驗等角度切入,分析新創企業與策略聯盟合作的方式,以提升新創企業的創新績效。
  本文有以下四點結論:
1.新創企業與競爭者聯盟會有較差的創新績效表現
2.若欲與競爭者合作,應一次進行多個合作計畫,方能有較好的創新績效表現
3.多從先前的合作經驗反思並加以運用,可正向幫助新創企業的創新績效
4.即使有過合作經驗,新創企業仍不應同時執行多個合作案,易有較差的創新表現
  In this increasingly competitive business environment, startups can seldom operate the company alone, but often operate through strategic alliances to obtain external assistance. The research regarding how startups obtain outstanding innovation performance to strengthen their competitive advantages and differentiate themselves from other competitors through strategic alliances, despite the lack of human resources, capital, and etcetera, has been widely discussed nowadays.
  This study investigates the impact of startups alliance partners, alliances diversity, alliances sequence, and alliances experience on innovation performance.
  This study has the following four conclusions:
1. Startups who cooperate with competitors have poor innovation performance.
2. If startups want to cooperate with competitors, they should conduct simultaneous multiple alliances in order to have better innovation performance.
3. Previous alliances experience can positively help innovation performance of startups.
4. Even if startups had alliance experience before, they should not conduct simultaneous multiple alliances as it tends to lead to poor innovation performance.
摘要 I
Abstract II
致謝 III
圖次 VI
表次 VII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 4
第三節 研究流程 5
第二章 文獻探討 7
第一節 策略聯盟之定義 7
第二節 策略聯盟形成動機與類型 12
第三節 策略聯盟之理論 18
第三章 研究方法 24
第一節 研究架構 24
第二節 研究假說 25
第三節 變數之操作性定義與衡量 28
第四節 資料分析方法 31
第四章 研究結果與討論 33
第一節 樣本與資料蒐集 33
第二節 信度分析與獨立樣本t檢定 38
第三節 相關性分析 40
第四節 迴歸分析 41
第五章 結論與建議 44
第一節 研究結論 44
第二節 研究限制 49
參考文獻 50
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