參考書目
一、中文部分
尹訓紅. (2012). 地方高校創新型應用人才培養模式的探索-參與式人才培養模式探究. 黑河學刊(9), pp. 106-107.
文崇一、楊國樞. (2000). 訪問調查法. 社會及行為科學研究法(下冊). 台北: 東華.
吳芝儀、李奉儒(譯). (1995). 質的評鑑與研究 (原著: MQ Patton). 台北: 桂冠.
李承駿. (2008). 企業贊助大專院校運動隊伍相互關係之研究-以美孚建設與文化大學棒球隊為例(未出版博碩士論文). 中國文化大學, 台北市.李城忠、楊詠蓁. (2011). 企業員工休閒活動需求及參與對工作績效影響之研究. 休閒產業管理專刊, 4(1), pp. 40-56.
沈明鑑、莊智勳. (2014). 高階經營團隊之環境倫理價值觀與企業智慧資本: 環境管理的中介效果. Journal of Management and Systems, 21(3), pp. 421-451.
周振雄. (1997). 中華民國大專院校運動會運動贊助之研究(未出版博碩士論文). 國立臺灣師範大學, 台北市.林金定、嚴嘉楓、陳美花. (2005). 質性研究方法: 訪談模式與實施步驟分析. 身心障礙研究季刊, 3(2), pp. 122-136.
侯啟嬪、蔡玉琴、倪伯煌、李子文. (2017). 財務績效、公司稅與企業社會責任揭露. 商管科技季刊, 18(1), pp. 75-100.
夏玉珍、劉小峰. (2011). 論"差序格局"對中國社會學理論的貢獻. 思想戰線, 37(6), pp. 31-36.
黃光國、胡先縉. (2005). 人情與面子-中國人的權力遊戲. 領導文萃(7), pp. 162-166.
黃金柱. (1992). 體育運動策略性行銷. 台北: 師大書苑.
葉紹國、何英奇、陳舜芬. (2007). 大一學生的校園參與經驗與收穫自評-以淡江、清華、師大三校為例. 師大學報:教育類, 3, pp. 91-114.
鄭立華、齊德彰. (2003). 台灣標竿企業社會責人與公益作為之研究-以F金融企業集團為例. 中華技術學院學報, 27, pp. 158-173.
鄭行. (2019). 企業贊助對品牌形象及購買意願影響之研究-以航空公司為例. 國立台灣海洋大學, 基隆市.
盧長寶. (2005). 國外贊助營銷研究新發展[J]. 外國經濟與管理, 27(5), pp. 28-33.
蕭嘉惠. (1995). 運動組織與企業組織經理人對運動贊助考量因素之比較研究(未出版博碩士論文). 國立臺灣師範大學, 台北市.蘇錦雀. (2003). 企業贊助九十一年全國中等學校運動會之研究(未出版博碩士論文). 國立臺灣師範大學, 台北市.顧曉霞. (2008). 體育贊助商的回報. 全國貿易經濟類核心期刊(559), p. 349.
二、西文部分
Barr, J. M. (1993). Maximizing the value of sponsorships. The Public Relations Journal, 49(4), p. 30.
Brenda, G. & Pitts, J. S. (2004). An Examination of the effect of time on sponsorship awareness level. Sport Marketing Quarterly, 13, pp. 43-54.
Busby, R. & Waterman, G. (1989). Marketing guide: 13, sponsorship. Marketing, pp. 31-34.
Calderón-Martínez, Aurora, Más-Ruiz, Francisco J., Nicolau-Gonzálbez, Juan L. (2005). Commercial and philanthropic sponsorship. International Journal of Market, 47(1), pp. 75-79.
Dixon, D. R. (1993). How an event on foreign soil is setting the trend for the future of big event sponsorship. Sport Marketing Quarterly, 2(2), pp. 13-16.
Gardner, M. P. & Shuman, P. (1988). Sponsorship and small business. Journal of Small Business Management, pp. 44-52.
Grohs, R.; Wagner, E. & Vsetecha, S. (2004). Assessing the effectiveness of sports sponsorship - an empirical investigation. Schmalenbach Business Review, 56(2), pp. 119-138.
Head, V. (1981). Sponsorship: the newest marketing skill. Woodhead-Faulkner, pp. 15-18.
Jonnie, Cahill & Tony, Meenaghan. (2013). Sponsorshi at O2 - The belief that repaid. Psychology & Marketing, 30(5), pp. 431-443.
Maddox, E. K. (1981). Corporate Philanthropy. Vanderbilt University.
Maunder, S.; Harris, A.; Bamford, J.; Cook, L.; Cox, A.;. (2004). O2: It only works if it all works-how troubled BT Cellnet transformed into thriving O2. IPA Effectiveness Awards, pp. 3-35. London: IPA.
McCarville, E. R. & Copeland, P. R. (1994). Understanding Sport Sponsorship through Exchange Theroy. Journal of Sport Management, 8(2), pp. 102-114.
McElroy, K. M., & Siegfried, J. J. (1985). The effect of frim size on corporate philanthropy. Quarterly Review of Economics and Business, 25(2), pp. 18-26.
Meenaghan, J. A. (1991). The role of sponsorship in the marketing communications mix. International Journal of Advertising, 10, pp. 35-47.
Millward , B. L. (2010). Millward Brand Tracker. Dublin, Ireland: Millward Brown Lansdowne.
Pace, C. R. (1990). The Undergraduates: A Report of Their Activities and Progress in College in the 1980's. Center for the Study of Evaluation, Los Angeles, C.A. University of California.
Papadimitriou, D. & Apostolopoulou, A. (2009). Olympic sponsorship activation and the creation of competitive advantage. Journal of Promotion Management, 15(1-2), pp. 90-117.
Preten, L. E., & O'Bannon, P. (1997). The Corporate social - financial performance relationship. Business and Society, 36(4), pp. 419-429.
Roos, I. & Strandvik, T. (1996). Diagnosing the termination of customer relationships. wooking paper no.335. Helsinki, Finland.
Russell, C. (1987). Sports marketing's historic role expands to $100-billion business. Financier, pp. 35-38.
Sanlder, D. M., & Shani, D. (1993). Sponsorship and the Olympic game: The consumer perspective. Sport Marketing Quarterly, 2(3), pp. 38-44.
Stotlar, D. K. (2001). Developing successful sport sponsorship plans. U.S.A.: Fitness Information Technology, Inc.
Thomas, R. J. (2015). Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League. Journal of Product & Brand Management, 24(3), pp. 400-409.
Useem, M. (1988). Market and Institutional Factors in Corporate Contributions. California Management Review, 30, pp. 77-88.
Varadarajan, P. R. & Menon, A. (1988). Cause-related marketing: A coalignment fo marketing strategy and corporate philanthropy. Journal of marketing, 52(3), pp. 58-74.
Verity, J. (2002). Maximizing the marketing potential of sponsorship for global brands. European Business Journal, 14(4), pp. 161-173.
三、網路資料
1. IEG Sponsorship Report; Cause Sponsorship Spending To Total $2.14 Billion In 2018; https://sponsorship.com/Latest-Thinking/Sponsorship-Infographics/Cause-Sponsorship-Spending-To-Total-$2-14-Billion-/Infographic.aspx (July 07, 2021)
2.非池中熱門新聞; 邁向下個世代的藝術贊助(一)全球現況與趨勢淺談:以TEFAF年度報告回看台灣藝文補助與贊助(March 11, 2020); https://artemperor.tw/focus/3175 (July 07, 2021)
3. Ruth A. Shapiro(2020); 2020亞洲公益指數出爐 台灣蟬連最慈善國家,我們好在哪裡? (Aug 03, 2020); https://csr.cw.com.tw/article/41559 (May 12, 2021)
4.聯合報新聞網; 運動風當道 台中建築業拚全能運動王(Nov. 09, 2020); https://udn.com/news/story/7241/5001717 (June 14, 2021)
5.經濟部工業局品牌台灣發展計畫第二期網站; 產業新聞(Dec. 16,2014); https://branding.tier.org.tw/news/industry_more?id=446 (June 14, 2021)
6.台灣師範大學網頁; 校園活動(2009); http://archives.lib.ntnu.edu.tw/c5/c5_2.jsp (June 19, 2021)
7.逢甲大學網頁; 校園活動(2021); https://www.fcu.edu.tw/events/ (June 19, 2021)
8.靜宜大學網頁; 校園活動; http://activity.pu.edu.tw/act2/events_management.php (June 19, 2021)
9. SportBusiness; 疫情影響 各大品牌將暫停贊助活動(March 17, 2020); https://www.sportbusiness.com/2020/03/%E7%96%AB%E6%83%85%E5%BD%B1%E5%93%8D%EF%BC%8C%E5%90%84%E5%A4%A7%E5%93%81%E7%89%8C%E5%B0%86%E6%9A%82%E5%81%9C%E8%B5%9E%E5%8A%A9%E6%B4%BB%E5%8A%A8/ (June 14, 2021)
10.國立中央大學課外活動組組務公告; 元大證券109年度大專院校社團活動贊助辦法.pdf; https://club.adm.ncu.edu.tw/files/news/%E3%80%90109%E5%B9%B4%E5%BA%A6%E5%A4%A7%E5%B0%88%E9%99%A2%E6%A0%A1%E7%A4%BE%E5%9C%98%E6%B4%BB%E5%8B%95%E8%B4%8A%E5%8A%A9%E8%BE%A6%E6%B3%95%E3%80%91 (July 22, 2021).
11. 中華民國經濟部法規內容網站; 中小企業認定標準 對照表(109.06.24).pdf; https://law.moea.gov.tw/LawContent.aspx?id=FL011859 (June 01, 2021)