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研究生:黃琬惠
研究生(外文):Wan-Hui Huang
論文名稱:企業社會責任感知與工作滿意之關係:個人利社會認定之干擾效果
論文名稱(外文):The Relationship between Corporate Social Responsibility and Job Satisfaction:The Moderating Effect of Personal Prosocial Identity
指導教授:卓信佑卓信佑引用關係
口試委員:莊智薰黃明新
口試日期:2021-07-15
學位類別:碩士
校院名稱:國立中興大學
系所名稱:高階經理人碩士在職專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2021
畢業學年度:109
語文別:中文
論文頁數:20
中文關鍵詞:企業社會責任工作滿意個人利社會
外文關鍵詞:Corporate social responsibilityJob satisfactionpersonal prosocial identity
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善盡其社會責任是企業最好的行銷方式。隨著消費者意識抬頭,重視社會關懷、環境保護及減少社會資源浪費的企業能輕易且有效的增加消費者的好感度,進而增加企業的獲利。企業是否善盡社會責任同時也是潛在企業合作夥伴評估的重要的參考指標之一,有些跨國企業會以社會責任的表現做為合作的重要依據。有良好形象的企業更能吸引好的員工,不但能增加員工對公司的認同,同時也能增加員工對工作的滿意程度,員工也會以滿意程度當作重要因素來評價本身所從事的工作(Buitendach and Witte, 2005)。增加員工對工作的滿意程度,不但能讓公司減少人員流動率,同時也是減少勞工問題所産生的人力成本的最好方法。
本研究為調查研究(survey research),以越南P集團為研究個案並對集團內五個公司之員工進行配額抽樣調查,控制變數設定為公司、性別、年齡、公司年資、婚姻狀況、公司職位以及教育程度等變數對於企業社會責任感知、利社會認定與工作滿意的效果。
本研究採用相關分析了解各變數之關聯程度,以階層迴歸分析來驗證提出之假設:
假設1:企業社會責任感知與工作整體滿意度具有正向關係
假設2:個人利社會認定與工作整體滿意度具有正向關係
假設3:個人利社會認定對於企業社會責任感知與工作整體滿意度間的關係具有干擾效果;個人利社會認定程度愈高,則企業社會責任感知與工作整體滿意程度間之關係明顯

透過研究分析的結果發現企業社會責任感知與工作滿意有正向顯著關係,且當利社會認定程度較低時,企業社會責任感知與工作滿意有正向顯著關係;且利社會認定對於企業社會責任感知與工作整體滿意度間的關係具有干擾效果。當利社會認定程度較高時,則企業社會責任感知與工作滿意的正向關係較不明顯,顯示對於利社會認定程度較高的員工而言,企業社會責任感知對於工作滿意之影響較小,但如果員工的利社會認定程度較低,則工作滿意便會明顯受到企業社會責任感知之影響。
To fulfill the social responsibilities is the best way for marketing of corporates. With the rise of consumer awareness, companies that value social care, environmental protection, and reduce waste of social resources can easily and effectively increase consumer favorability, thereby increasing corporate profits. Whether a company fulfills its social responsibilities is also one of the important reference indicators for potential corporate partners to evaluate. Some multinational companies use their social responsibility performance as an important basis for cooperation. A company with a good image can attract good employees. It can not only increase employees’ recognition of the company and increase employees’ satisfaction with their work, but employees will also use satisfaction as an important factor to evaluate their work (Buitendach and Witte) , 2005). Increasing employees' satisfaction with their jobs will not only allow the company to reduce the turnover rate, but also the best way to reduce the labor costs caused by labor issues.

This research is a survey research. It takes Vietnam P Group as a research case and conducts a quota sampling survey on the employees of five companies in the group. The control variables are set to company, gender, age, company seniority, marital status, company position and The effect of variables such as education level on the perception of corporate social responsibility, social recognition and job satisfaction.

This study uses correlation analysis to understand the degree of correlation of various variables, and uses hierarchical regression analysis to verify the hypothesis:
Hypothesis 1: The perception of corporate social responsibility has a positive relationship with overall job satisfaction.
Hypothesis 2: Personal and social identification has a positive relationship with overall job satisfaction.
Hypothesis 3 Personal social responsibility recognition has an interfering effect on the relationship between the perception of corporate social responsibility and overall job satisfaction; the higher the degree of personal social responsibility recognition, the more obvious the relationship between corporate social responsibility perception and overall job satisfaction.

Through the results of research and analysis, it is found that there is a positive and significant relationship between the perception of corporate social responsibility and job satisfaction, and when the degree of social recognition is low, the perception of corporate social responsibility and job satisfaction have a positive and significant relationship; and social recognition has a positive effect on corporate social responsibility The relationship between perception and overall job satisfaction has a disturbing effect. When the degree of social recognition is higher, the positive relationship between the perception of corporate social responsibility and job satisfaction is less obvious, which shows that for employees with a higher degree of social recognition, the perception of corporate social responsibility has less impact on job satisfaction. However, if employees have a low degree of social recognition, job satisfaction will obviously be affected by the perception of corporate social responsibility.
摘要 i
Abstract ii
目次 iii
圖表目次 iv
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 3
第二章 文獻回顧 6
第三章 研究方法 9
第一節 研究架構 9
第二節 研究對象 9
第三節 研究假設 9
第四節 變數衡量 10
第五節 控制變數 10
第四章 資料分析結果 11
第一節 敍述性統計 11
第二節 相關分析 11
第三節 迴歸分析 12
第五章 結論 15
第一節 研究結論 15
第二節 管理意涵 15
第三節 研究限制 16
參考文獻 17
附錄 本研究問卷題項 20
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