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研究生:傅逸威
研究生(外文):Yi-WeiFu
論文名稱:價值共創觀點之台灣偏鄉社區創生生態系統生成研究:以仕安社區為例
論文名稱(外文):Value co-creation Perspective on ecosystem Generation in Rural communities in Taiwan: A case study of Shian Community
指導教授:方世杰方世杰引用關係
指導教授(外文):Shih-Chieh Fang
學位類別:碩士
校院名稱:國立成功大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2021
畢業學年度:109
語文別:中文
論文頁數:91
中文關鍵詞:地方創生價值共創生態系統
外文關鍵詞:Regional RevitalizationValue Co-creationEcosystem
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臺灣偏鄉地區近年以來都會面臨政府、市場、服務「三不靈」的問題,由於偏鄉地區就業困難越來越多的偏鄉人口外流,留在偏鄉的只剩下那些年長者。而由於年事已高腿腳不便,加上地區偏遠鮮有交通,看病難成了老人最大的困難,為瞭解決這一問題台南仕安社區合作社,以實現「地方創生」的方式回饋社區長者從公益愛心角度出發,自建一個互利互惠的偏鄉社區合作社,在解決社區人口就業問題的同時用盈餘回饋社區公益捐獻愛心。本研究針對臺灣南部偏鄉後壁區的仕安社區合作社做探討,其透過聯結地契農、仕安社區社員、主婦聯盟以及其他個體參與者合作「共創價值」,進行社區產業營造進而建立共生共榮的社區「生態系統」,我們從中探討其價值共創的意涵,分析仕安社區地方創生生態系統中所有利害關係人的價值共創模式,以此希望可以描繪出一幅更清晰的臺灣偏鄉地區社區在實現地方創生過程中,各參與者相互創造價值的美好生態系統。
In recent years, rural areas in Taiwan have been confronted with the problem of three failures in government, market, and service. Due to the employment difficulties in rural areas, more and more rural people are leaving the countryside, leaving only the elderly. And with old legs inconvenience and remote areas with little traffic, medical care are the old man's the most difficult, in order to solve this problem in Tainan Ann cooperatives, order to realize the regional revitalization means giving back to the community elders from the perspective of public love, build a township community cooperation of mutual benefit and reciprocity, in solving the employment problems of community population with surplus giving back to the community public welfare donation love at the same time.

This study is aimed at the Shian community cooperative in the Houbi district, a rural area in southern Taiwan. By connecting land deed farmers, Shian community members, housewives' union, and other individual participants, the cooperative co-creation of value is carried out to create community industry and then establish a community ecosystem of co-existence and co-prosperity.

We discuss the meaning of value co-creation and analyze the value co-creation model of all stakeholders in the regional revitalization ecosystem of the Shian community, in the hope of painting a clearer picture of a beautiful ecosystem in which all participants create value mutually in the process of local innovation in communities in rural areas of Taiwan.
摘要……………………………………………………………………………Ⅱ
致謝…………………………………………………………………………Ⅵ
目錄…………………………………………………………………………Ⅶ
表目錄………………………………………………………………………Ⅸ
圖目錄………………………………………………………………………Ⅹ
第一章 緒論……………………………………………………………….…1
第一節 研究背景及動機…………………………………………………1
第二節 研究目的及問題…………………………………………………4
第三節 研究方法及流程…………………………………………………5
第二章 文獻回顧……………………………………………………………7
第一節 地方創生…………………………………………………………7
第二節 生態系統………………………………………………………14
第三節 價值主張………………………………………………………24
第四節 價值共創………………………………………………………28
第五節 文獻探討之總結………………………………………………35
第三章 研究方法…………………………………………………………38
第一節 質性研究方法…………………………………………………38
第二節 個案研究方法…………………………………………………40
第三節 個案背景介紹…………………………………………………43
第四節 資料收集………………………………………………………48
第五節 資料分析………………………………………………………52
第四章 個案分析與討論…………………………………………………53
第一節 臺灣偏鄉地區創生背景介紹……………………………………53
第二節 創生互動之價值創造與價值獲取………………………………56
第三節 生態系統理論觀點下的仕安社區合作社………………………67
第四節 研究討論與分析…………………………………………………73
第五章 結論與建議………………………………………………………77
第一節 研究結論…………………………………………………………77
第二節 研究貢獻…………………………………………………………82
第三節 研究限制與未來建議……………………………………………85
參考文獻……………………………………………………………………87


表目錄
表2-1 地方創生五大結構與建議方向………………………………………9
表2-3 企業價值創造模式表……………………………………………….31
表3-1 質性研究方法與量化研究方法之比較表…………………………39
表3-2 四種個案研究方法類型表…………………………………………41
表3-6 受訪者名單表………………………………………………………49
表3-7 次級資料來源整理表………………………………………………49
表4-2 仕安社區各參與者所獲個體與集體價值表………………………72


圖目錄
圖1-1 研究流程圖……………………………………………………………6
圖2-2 VPC理論架構圖………………………………………………………30
圖2-4 生態系統形成之研究架構圖………………………………………37
圖3-3「設計翻轉地方」推動臺灣「地方創生」計畫概念圖…………………44
圖3-4 設計翻轉地方創生執行策略圖……………………………………45
圖3-5 地方創生推動架構示意圖…………………………………………45
圖4-1 仕安社區合作社之仕安社區創生生態系統生成圖………………72
中文參考文獻
(蔡必焜, 王俊豪, & 卓正欽, 2004)
方世杰(2020)。【智庫專欄】生態系統的概念與實務意涵。民國 109 年 04 月
07 日。取自
http://mii.mirdc.org.tw/Article/MasterDetail/special?nid=29075&t=%E6%99%
BA%E5%BA%AB%E5%B0%88%E6%AC%84
木下齊(2014)。地方創生:小型城鎮、商店街、返鄉青年的創業
10 鐵則 。臺北市:不二家。
國家發展委員會。日本 地方創生政策。檢自
https://www.ndc.gov.tw/Content_List.aspx?n=78EEEFC1D5A43877
國家發展委員會。設計翻轉、地方創生示範計畫。檢自
https://www.ndc.gov.tw/Content_List.aspx?n=4A000EF83D724A25
張正衡 /台灣大學人類學系(2017)。「地方創生」政策作為日本地
方治理新模式。上網日期:2017 年 3 月 28 日,檢自
https://twstreetcorner.org/2017/03/28/changchenngheng/

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