一、中文文獻
李曉青、趙慧芳、陳彥亭(2013)。健康概念宣稱對消費者購買行為之影響。亞太經濟管理評論,16(2),1-26。DOI:10.30087/APEMR
李宜靜、黃有傑、郭名龍、劉欣兒、張馨芸、林玉梅、周文玲、林饒倦、蘇子炘、陳銘嘉、王瑞(2014)。觀光暨餐旅消費者行為。華格那企業。
李幸芳、黃炳文(2017)。茶消費者對茶葉產地證明標章認知、 知覺價值及購買意願之研究-以中南部茶產區為例。台灣農學會報,18(2),144-160。DOI: 10.6730/JAAT.201706_18(2).0004
沈永正(2015)。消費者行為。三民。
吳國龍、侯正裕、黃顗倫(2015)。食品標示資訊、食品添加物知識、態度與消費者購買意願之關係-以台南市大學生為例。崑山科技大學學報,10,91-107。DOI:10.29922/JKSUT
吳明隆、涂金堂(2019)。SPSS與統計應用分析(二版)。五南。
林薇、陳惠欣、李靜慧、林宜親、陳聖惠(2001)。消費者對食品標示的認知、態度與其選購行為之關係研究。家政教育學報,3,35-52。http://dx.doi.org/10.6246/JHEE.200106_(3).0002
林素吟(2007)。影響消費者購買意願的外部線索策略之研究。行銷評論,4(1),103-126。http://dx.doi.org/10.29931/MR.200703.0006
林建煌(2013)。消費者行為。華泰。
林蘭砡、鄭維智(2013)。101年度餐飲衛生評核成果。食品藥物研究年報,4,426-429。
林明瑞、黃竣豊(2017)。中部地區購買環保標章商品之消費者抗暖化行為模式研究。環境教育研究,13(1),1-33。DOI:10.6555/JEER.13.1.001
洪霈濃、林樹旺、曾湘樺、黃宗成(2004)。安養機構住戶家屬對休閒治療之認知、態度與消費意願研究。生物與休閒事業研究,1(1),1-30。http://dx.doi.org/10.30133/BLIR.200401.0001
胡天鐘、辜雅莉、林金蒔(2012)。標章知識對產品行銷與消費者購買意願之影響—以MIT微笑標章為例。聯大學報,9(2),93-114。http://dx.doi.org/10.29847/JNUU.201212.0006
范懿文、方毓賢、蔡明峰(2012)。探討綠色產品消費意願:環保標章之調節效果。電子商務學報,14(2),257-280。http://dx.doi.org/10.6188/JEB.2012.14(2).02
柯文華、王力文(2017)。消費者對驗證食品購買行為之研究。運動休閒餐旅研究,12(1),94-112。http://dx.doi.org/10.29429/JSLHR.201703_12(1).06
唐吉民、陳秀芬(2009)。森林休閒產業發展研究:基於消費者行為理論的研究。運動健康與休閒學刊,11,125-138。http://dx.doi.org/10.29969/JSHL.200903.0012
陳琪婷、何偉瑮、陳政雄、謝邦昌(2007)。台北市民對健康食品認知與消費行為之研究。觀光旅遊研究學刊,2,1-21。http://dx.doi.org/10.29689/JTTR.200710.0001
陳秀芬、保里乃玲(2014)。消費者對素食與蔬食認知、蔬食態度及消費意願之研究。人文社會科學研究,8(3),17-34。DOI:10.6284/NPUSTHSSR.2014.8(3)2
陳鋕雄、胡慎芝(2016)。歐盟追蹤追溯系統在食品安全體系中的功能:從風險管理到消費者知情選擇。歐美研究,46(4),457-499。http://dx.doi.org/10.7015/JEAS.201612_46(4).0002
陳姿媛、鄭維智、許朝凱、潘志寬、林金富、吳秀梅(2017)。食安五環新作為。國土及公共治理季刊,5(3),130-137。
許家祥、孔方正、張倩華、王翊安(2010)。有機食品消費者認知、商店印象與購買意願之關聯性研究。運動健康與休閒學刊,17,59-70。http://dx.doi.org/10.29969/JSHL.201009.0005
許輔(2019)。食品安全促進。台灣衛誌,38(6),563-565。DOI:10.6288/TJPH.201912_38(6).PF06
郭春敏、陳細鈿(2013)。餐旅業行銷管理:理論與實務。揚智文化。
莊秀文、林怡淑(2015)。食品安全―事件觀、系統觀。台灣衛誌,34(5),548-556。DOI:10.6288/TJPH201534104046
張珀琅(2015)。消費者對於餐飲衛生分級評核的辨識以及態度與其消費行為之相關(未出版之碩士論文)。中山醫學大學公共衛生學系碩士班。DOI: 10.6834/CSMU.2015.00062張芳全(2018)。問卷就是要這樣編(第二版)。心理。
梁曉興(2016)綠色產品及綠色消費行為關聯性之研究-以台中市為主。東方學報,36,119-144。http://dx.doi.org/10.29421/JTDU.201603_(36).0009
黃貞瑜、梁家興(2008)。消費者對食品驗證制度的認知研究。嶺東學報,24,129-158。http://dx.doi.org/10.29850/LTJ.200812.0007
劉莉嘉、楊維漢、賴秋君(2011)。台灣消費者對MIT紡織品的印象、產品評價及購買意願之影響。華岡紡織期刊,18(1),75-84。http://dx.doi.org/10.29984/JHGT.201102.0011
賴淑娥、賴利玲、林建谷、蔡崇煌、王雪芳(2018)。蔬食餐消費意願知識、態度與行為之調查研究-以台中市西屯區民眾為例。澄清醫護管理雜誌,14(1),7-19。DOI:10.30156/CCMJ
羅清俊(2017)。社會科學研究方法:打開天窗說量化(三版)。揚智文化。
二、英文文獻
Alba, J. W., & Hutchinson, J. W.(1987).Dimensions of Consumer Expertise, Journal of Consumer Research, 13(4), 411-454.
Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of consumer research, 12(1), 1-16.
Brewer, M. S., Sprouls, G. K., & Russon, C. (1994).Consumer attitudes toward food safety issues. Journal of food safety, 14(1), 63-76.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991).The effects of price, brand, and store information on buyers’product evaluations. Journal of Marketing Research, 28(3), 307-319.
Eagly, A. H., & Chaiken, S. (1993).The psychology of attitudes. Harcourt brace Jovanovich college publishers.
Ergönül,B.(2013).Consumer awareness and perception to food safety:A consumer analysis. Food Control,32(2),461-471.
Gardner, Meryl P. (1984), "Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations," Jouirnal of Consutmer Research, 10 (December), 310- 318, as cited in Brucks, M.(1985).The Effects of Product Class Knowledge on Information Search Behavior, Journal of Consumer Research, 12(1), 1-16.
Jin, G. Z., & Leslie, P.(2003). The effect of information on product quality: evidence from restaurant hygiene grade cards. The Quarterly Journal of Economics,118(2), 409-451.
Kanwar, Rajesh, Jerry C. Olson,& Laura S. Sims (1981), "Toward Conceptualizing and Measuring Cognitive Structures," in Advances in Consiumer Research, Vol.7, ed. Kent Monroe, Ann Arbor, MI: Association for Consumer Research, 122-127, as cited in Brucks, M.(1985).The Effects of Product Class Knowledge on Information Search Behavior, Journal of Consumer Research, 12(1), 1-16.
Kotler, P. J. (2000). Marketing Management.Prentice-Hall: Upper Saddle River, N.J.
Kimery, K. M., & McCord, M. (2002).Third party assurances: mapping the road to trust in eretailing. Journal of Information Technology Theory and Application (JITTA), 4(2), 63-82.
Monroe, Kent B. (1976), "The Influence of Price Differences and Brand Familiarity on Brand Preferences," Journal of Consumer Research,3 (June), 42-49, as cited in Brucks, M.(1985).The Effects of Product Class Knowledge on Information Search Behavior, Journal of Consumer Research, 12(1), 1-16.
Marks, Larry J. & Jerry C. Olson (1981), "Toward a Cognitive Structure Conceptualization of Product Familiarity," in Advances in Consumer Research, Vol.8, ed. Kent Monroe, Ann Arbor, MI: Association for Consumer Research, 145-150, as cited in Brucks, M.(1985).The Effects of Product Class Knowledge on Information Search Behavior, Journal of Consumer Research, 12(1), 1-16.
Park, C. Whan (1976), "The Effect of Individual and Situ ation-Related Factors on Consumer Selection of Judg mental Models," Journal of Marketing Research, 8 (May), 144-151. & V. Parker Lessig (1981), "Familiarity and its Impacts on Consumer Decision Biases and Heuristics," Journal of Consumer Research, 8 (September), 223-230, as cited in Brucks, M.(1985).The Effects of Product Class Knowledge on Information Search Behavior, Journal of Consumer Research, 12(1), 1-16.
Russo, J. Edward & Eric J. Johnson (1980), "What Do Consumers Know About Familiar Products?"in Advances in Consumer Research, Vol.7, ed. Jerry C. Olson, Ann Arbor, MI: Association for Consumer Re search, 417-423, as cited in Brucks, M.(1985).The Effects of Product Class Knowledge on Information Search Behavior, Journal of Consumer Research, 12(1), 1-16.
Robbins, S. P. (2000).Fundamentals of Management.Prentice Hall.
Staelin, Richard (1978), "The Effects of Consumer Education on Consumer Product Safety Behavior," Journal of Consumer Research, 5 (June), 30-40, as cited in Brucks, M.(1985).The Effects of Product Class Knowledge on Information Search Behavior, Journal of Consumer Research, 12(1), 1-16.
Solomon, M. R. (2008).Consumer behavior: Buying, Having, and Being. (8th ed.), NJ: Pearson Prentice Hall.
Tesser, A., & Shaffer, D. R. (1990).Attitudes and attitude change. Annual review of psychology, 41(1), 479-523.
Zeithaml, V. A. (1988).Consumer perception of price, Quality and Value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.
三、網路文獻
經濟部統計處。取自https://dmz26.moea.gov.tw/GMWeb/investigate/InvestigateEA.aspx,檢索日期:2021/10/09
衛生福利部食品藥物管理署。取自https://www.fda.gov.tw/TC/site.aspx?sid=2305,檢索日期:2021/10/09
澎湖縣政府民政處。取自https://www.penghu.gov.tw/civil/home.jsp?id=487,
檢索日期:2020/03/22
澎湖縣政府衛生局。取自https://www.phchb.gov.tw/home.jsp?id=37,
檢索日期:2020/04/19
國家衛生研究院。取自http://www.nhri.org.tw/NHRI_WEB/nhriw001Action.do?status=Show_Dtl&nid=20150814876152090000&uid=20081204954976470000,檢索日期:2020/05/16
台北市政府教育局。取自https://www.doe.gov.taipei/News_Content.aspx?n=0D95D51944239B9E&s=E5D332660C3BC1E3,檢索日期:2020/05/16
澎湖縣政府旅遊處。取自https://www.penghu.gov.tw/tourism/home.jsp?id=18,檢索日期:2020/05/17
食品工業發展研究所食品產業知識庫。取自
https://dietarytrend.firdi.org.tw/,檢索日期:2020/05/17
勞動部。取自https://www.mol.gov.tw/announcement/2099/45096/
,檢索日期:2020/05/17
行政院。取自https://www.ey.gov.tw/File/DDB774F9285BA19A/b6bad20e-3d2f-468b-bd80-63b1fb93852a?A=C,檢索日期:2020/10/11