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研究生:徐艾玲
研究生(外文):Elyn Hsu
論文名稱:The Impact of Employer Brand Image on Person-Organization Fit and the Moderating Effect of Applicants' Reaction to the Selection Process Among Self-Initiated Expatriates
論文名稱(外文):The Impact of Employer Brand Image on Person-Organization Fit and the Moderating Effect of Applicants' Reaction to the Selection Process Among Self-Initiated Expatriates
指導教授:林怡君林怡君引用關係
指導教授(外文):Yi - Chun Lin
學位類別:碩士
校院名稱:國立臺灣師範大學
系所名稱:國際人力資源發展研究所
學門:商業及管理學門
學類:其他商業及管理學類
論文出版年:2020
畢業學年度:109
語文別:英文
論文頁數:102
外文關鍵詞:employer brand imageapplicants' reactionprocess fairness
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Employer brand image and the organization’s recruitment and selection process are known as ways of transmitting important information about the organization, such as its values and characteristics. This conveyed information will, in turn, influences applicants’ perception of fit. Therefore, this study aimed to investigate the relationship between employer brand image and perceived person-organization fit, and the moderating effect of applicants’ reaction to the selection process. A quantitative approach was adopted, and data was collected through online questionnaires. Convenience and snowball sampling techniques were adopted, and the sample size was 226 self-initiated expatriates, currently employed. IBM SPSS 23 and SPSS AMOS 20 were used for data analysis. The findings of this study demonstrated that a positive employer brand image positively impacted applicants’ perception of PO fit, however applicants’ reaction to the selection process did not strengthen this initial relationship. This study should advance the theoretical knowledge on social identity theory and signaling theory, as well as have practical implications for both SIEs and organizations.
ACKNOWLEDGEMENT
ABSTRACT I
TABLE OF CONTENTS II
LIST OF TABLES V
LIST OF FIGURES VI

CHAPTER I INTRODUCTION 1
Background of the Study 1
Problem Statement 3
Study Purpose 6
Research Questions 6
Definitions of Key Terms 7

CHAPTER II LITERATURE REVIEW 9
Self-initiated Expatriates 9
Employer Brand Image 12
Person-Organization Fit 19
Social Identity Theory 26
Employer Brand Image and its Relation to PO Fit 29
Applicants’ Reaction to the Selection Process as a Moderator 30

CHAPTER III METHODOLOGY 37
Research Framework 37
Hypothesis 37
Sample 38
Data Collection 38
Measurements 39
Control Variables 43
Other Demographic Factors 44
Questionnaire Design 46
Reliability 49
Data Analysis 50

CHAPTER IV RESULTS AND FINDINGS 53
Descriptive Statistics 53
Correlation and Reliability Analysis 58
Confirmatory Factor Analysis (CFA) 59
Linear Regression Analysis 69
Process Macro Analysis 70

CHAPTER V CONCLUSIONS AND RECOMMENDATIONS 75
Conclusions 75
Implications for Research 78
Implications for Practice 79
Limitations of the Study 80
Future Research Suggestions 81

REFERENCES 85

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