臺灣博碩士論文加值系統

This study explores Generation Z graduating student's employment choices from the perspective of job seekers. Since there is an old saying about the ideal job in Taiwan: more money, less workload, and close to home, this research incorporates this statement and examines how these three variables affect students' willingness to apply for their first job. The survey adopted the discrete choice experiment method as well as the ranking method and received valid responses from 352 senior-year undergraduate students at National Taiwan Normal University. Descriptive statistics and conjoint analysis were used to test the importance of the three job attributes: salary, commute time, and workload. It was found that the overall job attributes utility order was workload, commute time, and salary, and students preferred a job with low workload, 15-minute commute time, and a salary of NT$6,000 above the market. However, in the ranking method, the majority of undergraduates considered salary to be the most important job attribute. From the different results of the two approaches, it is clear that the responses depend on the context of the question. In addition, demographic variables were also found to have a significant impact on the ranking of job attributes. Overall, research findings fill a gap in the literature on job preferences of Generation Z job seekers and contribute to future research on job selection and recruitment. Moreover, it provides practical implications that enable employers and HR practitioners to focus on job attribute trends of current job seekers and further adjust their recruitment practices.

ABSTRACT I
TABLE OF CONTENTS III
LIST OF TABLES V
LIST OF FIGURES VII
CHAPTER I INTRODUCTION 1
Research Background 1
Problem Statement 3
Research Purpose 5
Research Questions 6
Significance of the Study 6
CHAPTER II LITERATURE REVIEW 9
Willingness to Apply 9
Salary 10
Workload 12
Commuting Time 14
Discrete Choice Experiment (DCE) 16
Ranking Method 17
CHAPTER III RESEARCH METHODS 19
Research Framework 19
Research Hypotheses 20
Research Procedure 20
Sampling and Data Collection 21
Research Design 23
Measurement 29
Demographic Variables 30
Data Analysis 33
Validity and Reliability 34
CHAPTER IV DATA ANALYSIS AND RESULTS 37
Descriptive Statistics 37
Descriptive Statistics for Willingness to Apply of Each Scenario 40
Conjoint Analysis 42
CHAPTER V CONCLUSIONS AND SUGGESTIONS 61
Discussion and Conclusions 61
Research Implications 66
Practical Implications 68
Limitations and Future Research Directions 70
REFERENCES 73
APPENDIX A: QUESTIONNAIRE (ENGLISH VERSION) 87
APPENDIX B: QUESTIONNAIRE (CHINESE VERSION) 92

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