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研究生:許祐嘉
研究生(外文):Hsu, Yu-Chia
論文名稱:雇主品牌與員工留任意願關係:以心理契約的中介效果
論文名稱(外文):The Relationship between Employer Brand and Employee Retention:The Mediating Effect of Psychological contract
指導教授:陳怡靜陳怡靜引用關係
指導教授(外文):Chen, Yi-Ching
學位類別:碩士
校院名稱:國立臺灣師範大學
系所名稱:科技應用與人力資源發展學系
學門:教育學門
學類:其他教育學類
論文出版年:2021
畢業學年度:109
語文別:中文
論文頁數:54
中文關鍵詞:雇主品牌心理契約留任意願工作滿意度組織承諾
外文關鍵詞:Employer brandRetentionPsychological contractJob satisfactionOrganizational commitment
相關次數:
  • 被引用被引用:0
  • 點閱點閱:101
  • 評分評分:
  • 下載下載:44
  • 收藏至我的研究室書目清單書目收藏:0
本研究的目的在探討雇主品牌與留任意願的關聯性,及心理契約為中介效果的影響。本研究方法採用問卷調查法,研究對象以企業在職員工為問卷實施對象,回收有效問卷為379份,研究結果發現:(1) 雇主品牌與心理契約具有正相關(2)心理契約與留任意願具有正相關(3)雇主品牌與留任意願具有正相關(4)心理契約在雇主品牌與留任意願間,具有中介效果。本研究透過分析結果,提出管理意涵及未來研究者參考。
The purpose of this research is to explore the relationship among employer brand, retention and the psychological contract. This research method adopts the questionnaire survey method, the research object is the company's employees as the object of the questionnaire, and the number of valid questionnaires is 379. The research results found: (1) Employer brand and psychological contract is a positive correlation (2) Psychological contract and retention is a positive correlation (3) Employer brand and retention is a positive correlation (4) Psychological contract affected to the employer brand and retention through the psychological contract as a mediator. Through the analysis of the results, this research proposes management implications and as bases for future empirical researchers.
誌 謝 i
中文摘要 ii
ABSTRACT iii
目 次 iv
表 次 vi
圖 次 vii

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與待確認問題 4
第三節 研究範圍與限制 4

第二章 文獻探討 5
第一節 雇主品牌 5
第二節 心理契約 11
第三節 留任意願 15
第四節 各變項之關聯性 18

第三章 研究設計與實施 21
第一節 研究架構與假設 21
第二節 研究流程 22
第三節 研究工具 23
第四節 資料分析方法 29

第四章 資料分析 31
第一節 敘述性統計分析 31
第二節 相關分析 33
第三節 階層迴歸分析 35

第五章 研究結果與建議 39
第一節 討論與發現 39
第二節 實務意涵 41
第三節 研究限制與建議 43

參考文獻 44
一、 中文部分 44
二、 外文部分 44

附 錄 50
附錄一 研究問卷 50
一、 中文部分
林惠珊(2015)。家長式領導、組織氣候對留任意願之影響─以心理契約為中介變項 (未出版之碩士論文)。國立臺灣師範大學,台北市。
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郭美香(2008)。會計人員心理契約對組織公民行為、工作績效與離職意圖之影響研究-以知覺組織支持為干擾變項(未出版之碩士論文)。國立彰化師範大學,彰化縣。
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