臺灣博碩士論文加值系統

臺灣傳統加工產業近幾十年來面臨國、內外市場總體產業架構調整的影響，受到產業外移與自由貿易的衝擊，過往以成本取勝的產業優勢已不復存在，而傳統加工產業要如何轉型，企業如何升級、創新才能確保不被取代，除了既有的專業技術持續精進外，還有哪些特色強化才能讓企業能夠持續擁有競爭優勢，也是企業必須要關注的重點。
本研究參考關係行銷策略之財務性、社交性及結構性的三種構面為主體，按個案公司實際狀況為將其微調成財務面向、技術面向及產業面向，運用深度訪談法及質性內容分析法來實施訪談後相關錄音內容轉譯的資料分析，再依上述程序來蒐整訪談內容所整理分析的意義，以推論出本研究的命題如下：
P1：市場導向正向影響創新績效
P2：市場導向正向影響知識整合機制
P3：市場導向正向影響勤勉正直
P4：學習導向正向影響市場導向
P5：轉換型領導正向影響市場導向
P6：顧客參與正向影響市場導向
P7：職場衝突正向影響市場導向

In recent decades, Taiwan’s traditional processing industry has been facing the impact of the overall industrial restructuring of the domestic and foreign markets. It has been impacted by industrial relocation and free trade. The industrial advantage that used to win at cost no longer exists. How will the traditional processing industry be transformed? How to upgrade and innovation can ensure that the company will not be replaced. In addition to the continuous improvement of the existing professional technology, there are also some enhancements to enable the company to continue to have a competitive advantage. This is also the focus of the company.
This research refers to the three dimensions of relationship marketing strategy: financial, social, and structural as the main body. According to the actual situation of the company in each case, it is fine-tuned into financial, technical and industrial aspects, using in-depth interviews and qualitative content analysis. The method implements the data analysis of the translation of the relevant recording content after the interview, and then searches the meaning of the analysis of the interview content according to the above procedures, and infers the proposition of this research as follows:
P1: Market orientation positively affects innovation performance
P2: Market orientation positively affects knowledge integration mechanism
P3: Market orientation positively affects diligence and integrity
P4: Learning orientation positively affects market orientation
P5: Transforming leadership positively influences market orientation
P6: Customer participation positively affects market orientation
P7: Workplace Conflict positively affects market orientation

第一章　緒論 1
第一節　研究背景 1
第二節　研究動機 3
第三節　研究目的 4
第四節　研究流程 5
第二章　文獻探討 7
第一節　市場導向 7
第二節　主動售後服務行為 11
第三節　企業競爭優勢 15
第四節　顧客參與 23
第五節　價值共創 28
第六節　勤勉正直 33
第七節 轉換型領導、職場衝突 37
第三章　研究設計 41
第一節　研究架構及命題 41
第二節　研究方法 46
第三節　受訪對象基本資料與編碼 48
第四節　訪談大綱 49
第五節　可信賴度 50
第四章　研究結果 51
第一節　個案公司分析 51
第二節　質化研究方法—訪談結果 57
第五章　結論與建議 63
第一節　研究結論 63
第二節　管理意涵 67
第三節　研究限制 68
第四節　後續研究與建議 69

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