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研究生:許祐峰
研究生(外文):YIO-FONG HSU
論文名稱:智能空調維護服務媒合平台營運計畫書
論文名稱(外文):Smart Air Conditioning Maintenance Service Solution Business Plan
指導教授:陳家麟陳家麟引用關係
指導教授(外文):Chialin Chen
口試委員:許文馨余峻瑜
口試委員(外文):Wen-Hsin HsuJin-Yu Yu
口試日期:2021-01-15
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:創業創新管理碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2021
畢業學年度:109
語文別:中文
論文頁數:84
中文關鍵詞:冷氣清潔智慧空調聯網室內空氣品質IAQ電器老化漏電檢測空調服務媒合平台
外文關鍵詞:Air-conditioning maintenanceSmart air-conditioning networkIndoor air quality IAQElectrical equipment agingElectrical leakage detectionAir conditioning service platform
DOI:10.6342/NTU202100276
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夏季需要使用冷氣時最常發生冷氣不冷、冷氣有霉味、漏水,預約保養時需要等待時間過久,找附近水電冷氣公司卻又擔心費用過高,女性使用者在家又有安全顧慮,針對以上痛點,我們提出CALLCALL007服務媒合平台,提供冷氣清潔保養線上預約清潔保養訂單,又有業界創新室內空氣品質量測追蹤,確保在家都能呼吸到最安全的空氣 , 適合有寶寶的家庭需求、過敏族群,加值電器老化追蹤,避免電器漏電引起電線走火引發火災,從線上訂購使用後,原為被動的需求轉成主動提醒,以往使用者的疑問大約一年清洗一次或是三年清洗一次的頻率, 我們依據使用狀態感測分析經由智慧空調聯網將資料上傳雲平台,經大數據及計算自動提醒清潔及維護。
媒合平台作為師傅經紀人,平台藉由行銷導引線上訂購,提供單一行政區多單服務,原本未加入平台師傅接3組訂單有可能分別為基隆、台北、桃園分散區域,往返交通時間消耗時間及金錢,如果提供單一行政區服務可達5台以上,讓資源共享及達到最大利益,旺季清潔維護、淡季行政機關年度保養調配人力,使用者日後維修、空氣清淨機銷售及冷氣更新都是延伸商業銷售服務。
CALLCALL007 智慧平台與智能加值服務,收費方式採「單次清潔維護 + 年度訂閱制維護 + 加值檢測費」。空調銷售量是剛需求,近五年平均年銷售量已達130 萬台,年增長率基本保持在 10 %,台灣已經成為世界上密度最高的空調消費市場。目前市場上有 2,595 萬台冷氣,接受清洗冷氣的數量僅佔 5%約 130 萬台, 換算清潔維護市場達 26 億元,屬於剛開發的淨藍海市場,新冠疫情讓大家待在室內的時間變長,室內空氣品質 IAQ 越來越受到重視,清洗的比例逐年升高,提供最有溫度的服務是公司的責任和使命,我們將與空調維保廠商及設備廠攜手切入智慧空調聯市場提供室內居家服務媒合平台。
In summer, when you need to use the air conditioner, it is most common to find that the air conditioner is not cold, has a musty smell and leak. It takes too long to make an appointment for maintenance. If find a nearby electrical and plumbing company but worry about the high cost. Female users have safety concerns about stay at home solitarily. For the above pain points, we propose the CALLCALL007 service matching platform, which provides online appointment cleaning and maintenance orders for air-conditioning, Also provide the industry’s innovative indoor air quality measurement and tracking to ensure that the safest air can be breathed at home, which is suitable for families with babies and allergic group.
Value-added electrical aging tracking, to avoid electrical leakage caused fire by short circuit sparking . After ordering and using online, the original passive demand has been turned into active reminder. In the past, users’ questions were cleaned once a year or once every three years. Frequency, we upload data to the cloud platform through the smart air conditioner network based on the use status sensing analysis, and automatically remind cleaning and maintenance through big data and calculations.
The matchmaking platform serves as a plumber/electrician broker. The platform provides multiple orders in a single administrative region through ordering on the marketing guide. Originally, if the plumber/ electrician didn’t join the platform, the three orders may be scattered in Keelung, Taipei, and Taoyuan. The round-trip transportation waste time and money, if provide services in a single administrative area, up to 5 units or more can be used to share resources and maximize the benefits. Clean maintenance in peak season, annual maintenance and deployment of manpower by administrative agencies in off-season, future maintenance by users, sales of air purifiers, and air-conditioning updates are all extended business sales service.
The CALLCALL007 smart platform and smart value-added services are charged as "single cleaning maintenance + annual subscription maintenance + value-added testing fee". The sales volume of air conditioners is in demand. In the past five years, the average annual sales volume has reached 1.3 million units, and the annual growth rate has basically remained at 10%. Taiwan has become the world's most dense air-conditioning consumer market. There are 25.95 million air conditioners in the market, and only 5% air conditioners receiving cleaning which number is about 1,300,000 units. The cleaning and maintenance market is 2.6 billion NT dollar. It belongs to the newly developed clean blue ocean market. The Covid-19 make people to stay at home longer than before, the indoor air quality IAQ is getting more and more attention, and the proportion of cleaning is increasing year by year. It is the company's responsibility and mission to provide the warmest service. We will cooperate with air-conditioning maintenance manufacturers and equipment manufacturers to cut into smart air- conditioning market provides a matching platform for indoor home services.
口試委員會審定書 i
誌謝 ii
中文摘要 iii
ABSTRACT iv
第一章、引言 1
1.1 研究背景 1
1.2 商業動機 2
第二章、市場分析 6
2.1 產業之環境說明 7
2.2 使用族群訪談調查 7
2.3 目標族群維保師傅 17
2.3.1 價值主張圖智能空調維護 20
2.4 競品分析 21
2.4.1 現有競品分析 21
2.4.2 服務方案及價格分析 25
第三章、市場核心競爭力分析 27
3.1 五力分析 27
3.2 SWOT 分析 30
第四章 、商業模式與營運計畫 34
4.1 計畫要點 34
4.2 營運目標 38
4.3 目標市場介紹 39
4.4 公司簡介 41
4.5 產品技術 41
4.6 團隊介紹 56
第五章、執行計畫 57
5.1 執行計畫 57
5.2 財務規劃預估營業銷售 68
5.3 可能的風險與困難 71
第六章、結論與預期目標 72
參考文獻 74
一、中文文獻
1.林素琴,106 年 9 月。台灣能源期刊第四卷第三期:我國住宅部門電力使用
2.工業技術研究院,108 年第 3 季。節標章與能源效率分級標示季刊
3.工業技術研究院,109 年第 3 季。節標章與能源效率分級標示季刊
4.GOOGLE,2020。台灣智慧消費關鍵報告。
5.鄧慧宗, 2019。智能 IoT 營業計畫書-智能社區電梯
6.展綠科技,2020。居家用電健檢-服務與裝置系統說明
7.匯資科技股份有限公司,2020。空氣品質方案
二、英文文獻
1. Michael E. Porter, "How Competitive Forces Shape Strategy," May 1979 (Vol. 57, No. 2), pp. 137-145.
三、網站資料
1.節能標章全球資訊網 http://www.energylabel.org.tw
2.節能標章線上申辦 http://www.energylabel.org.tw/energylbapply/login.asp
3.能源效率分級標示管理系統 http://ranking.energylabel.org.tw
4.清洗冷氣清潔滿意度調查 https://www.surveycake.com/s/Ae1wq
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