跳到主要內容

臺灣博碩士論文加值系統

(44.223.39.67) 您好!臺灣時間:2024/05/26 14:33
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:楊婷茹
研究生(外文):Ting-Ju Yang
論文名稱:導覽行程與難忘的旅遊體驗-如何提高旅遊口碑傳遞意願
論文名稱(外文):Guide Tour and Memorable Tourism Experience - How to Improve Tourism Word-of-Mouth Intention
指導教授:林孟彥林孟彥引用關係
指導教授(外文):Meng-Yen Lin
口試委員:倪家珍劉芳怡曾盛恕林孟彥
口試委員(外文):Jia-Jen NiFang-Yi LiuSeng-Su TsangMeng-Yen Lin
口試日期:2021-06-30
學位類別:碩士
校院名稱:國立臺灣科技大學
系所名稱:企業管理系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2021
畢業學年度:109
語文別:中文
論文頁數:26
中文關鍵詞:導覽人員存在真實性難忘的旅遊體驗地方依戀口碑
外文關鍵詞:Tour GuideExistential AuthenticityMemorable Tourism ExperiencePlace AttachmentWord-of-Mouth
相關次數:
  • 被引用被引用:0
  • 點閱點閱:104
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
摘要 I
Abstract II
目錄 III
圖目錄 IV
表目錄 IV
第一章 緒論 1
第二章 文獻探討 3
第一節 理論背景 3
第二節 理論推導 5
第三章 研究方法 7
第一節 研究架構 7
第二節 問卷設計 7
第三節 資料蒐集 9
第四章 資料分析 10
第一節 描述性統計 10
第二節 信度與效度分析 12
第三節 驗證性因素分析 13
第四節 結構模型分析 15
第五節 研究假設之驗證 16
第五章 結論與建議 17
第一節 討論 17
第二節 理論貢獻 17
第三節 管理意涵 18
第四節 研究限制與未來發展 18
參考文獻 19
附錄:深度導覽旅遊經驗問卷 24
Alazaizeh, Mohammad M., Malek M. Jamaliah, John T. Mgonja, and Abdelkader Ababneh (2019), “Tour Guide Performance and Sustainable Visitor Behavior at Cultural Heritage Sites,” Journal of Sustainable Tourism, 27(1), 1-17.
Brown, Barbara, Douglas D. Perkins, and Graham Brown (2003), “Place Attachment in a Revitalizing Neighborhood: Individual and Block Levels of Analysis,” Journal of Environmental Psychology, 23(3), 259-271.
Caber, Meltem and Tahir Albayrak (2018), “Assessing Daily Tour Service Quality: A Proposal for a DAILYSERV Scale,” Journal of Destination Marketing & Management, 7, 18-25.
Chen, Chien-Yu (2018), “Influence of Celebrity Involvement on Place Attachment: Role of Destination Image in Flm Tourism,” Asia Pacific Journal of Tourism Research, 23(1), 1-14.
Chen, Han and Imran Rahman (2018), “Cultural Tourism: An Analysis of Engagement, Cultural Contact, Memorable Tourism Experience and Destination Loyalty,” Tourism Management Perspectives, 26, 153-163.
European Federation of Tourist Guide Associations, “CEN Definitions,” (accessed June 12, 2021), https://www.feg-touristguides.com/cen_definitions.php
Fornell, Claes and David F. Larcker (1981), “Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics,” Journal of Marketing Research, 18, 382-388.
Hair, Joe F., Christian M. Ringle, and Marko Sarstedt (2011), “PLS-SEM: Indeed a Silver Bullet,” Journal of Marketing Theory and Practice, 19(2),139-152.
Hair, Joe F., Marko Sarstedt, Lucas Hopkins, and Volker G. Kuppelwieser (2014), “Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool for Business Research,” European Business Review, 26(2), 106-121
Hair, Joe F., Rolph E. Anderson, Ronald L. Tatham, and William Black (1998), Multivariate Data Analysis, 5th ed. Upper Saddle River, NJ: Prentice Hall.
Hernandez-Mendez, Janet, Francisco Muñoz-Leiva, and Juan Sánchez-Fernández (2015), “The Influence of E-Word-of-Mouth on Travel Decision-Making: Consumer Profiles,” Current Issues in Tourism, 18(11), 1001-1021
Hosany, Sameer, Girish Prayag, Robert Van Der Veen, Songshan (Sam) Huang, and Siripan Deesilatham (2016), “Mediating Effects of Place Attachment and Satisfaction on the Relationship between Tourists’ Emotions and Intention to Recommend,” Journal of Travel Research, 56, 1079-1093
Huang, Songshan (Sam), Cathy H. C. Hsu, and Andrew Chan (2010), “Tour Guide Performance and Tourist Satisfaction: a Study of the Package Tours in Shanghai,” Journal of Hospitality & Tourism Research, 34(1), 3-33.
Hwang, Jinsoo and JungHoon (Jay) Lee (2019), “Relationships among Senior Tourists' Perceptions of Tour Guides' Professional Competencies, Rapport, Satisfaction with the Guide Service, Tour Satisfaction, and Word of Mouth,” Journal of Travel Research, 58(8), 1331-1346.
Jalilvand, Mohammad Reza, Neda Samiei, Behrooz Dini, and Parisa Yaghoubi Manzari (2012), “Examining the Structural Relationships of Electronic Word of Mouth, Destination Image, Tourist Attitude toward Destination and Travel Intention: An Integrated Approach,” Journal of Destination Marketing & Management, 1(1), 134–143.
Jiang, Yangyang, Haywantee Ramkissoon, Felix T. Mavondo, and Shanfei Feng (2017), “Authenticity: The Link Between Destination Image and Place Attachment,” Journal of Hospitality Marketing & Management, 26(2), 105-124.
Kelly, Catherine (2017), “Beyond ‘a Trip to the Seaside’: Exploring Emotions and Family Tourism Experiences,” Tourism Geographies, Published Online.
Kim, Jong-Hyeong (2018), “The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction,” Journal of Travel Research, 57(7), 856-870.
Kim, Jong-Hyeong and J. R. Brent Ritchie (2014), “Cross- Cultural Validation of a Memorable Tourism Experience Scale (MTES),” Journal of Travel Research, 53(3), 323-335.
Kim, Jong-Hyeong, J. R. Brent Ritchie, and Bryan McCormick (2012), “Development of a Scale to Measure Memorable Tourism Experiences,” Journal of Travel Research, 51(1), 12-25.
Kuo, Nien-Te, Kuo-Chien Chang, Yi-Sung Cheng, and Jui-Chou Lin (2015), “Effects of Tour Guide Interpretation and Tourist Satisfaction on Destination Loyalty in Taiwan's Kinmen Battlefield Tourism: Perceived Playfulness and Perceived Flow as Moderators,” Journal of Travel & Tourism Marketing, 33(sup1), 103-122.
Lee, Jenny (Jiyeon) , Gerard Kyle , and David Scott (2012), “The Mediating Effect of Place Attachment on the Relationship Between Festival Satisfaction and Loyalty to the Festival Hosting Destination,” Journal of Travel Research, 51(6), 754–767.
Lee, Sean, Ian Phau, Michael Hughes, Yu Feng Li, and Vanessa Quintal (2016), “Heritage Tourism in Singapore Chinatown: A Perceived Value Approach to Authenticity and Satisfaction,” Journal of Travel & Tourism Marketing, 33(7) , 981-998.
Lewicka, Maria (2008), “Place Attachment, Place identity, and Place Memory: Restoring the Forgotten City Past,” Journal of Environmental Psychology,” 28(3), 209-231.
Line, Nathaniel D., Lydia Hanks, and Woo Gon Kim (2018), “An Expanded Servicescape Framework as the Driver of Place Attachment and Word of Mouth,” Journal of Hospitality & Tourism Research, 42(3), 476-499
Li, Qun, Xi Li, Wei Chen, Xinwei Su, and Runzhe Yu (2020), “Involvement, Place Attachment, and Environmentally Responsible Behaviour Connected with Geographical Indication Products,” Tourism Geographies, 1-26.
Ramkissoon, Haywantee, Liam David Graham Smith, and Betty Weiler (2013), “Testing the Dimensionality of Place Attachment and its Relationships with Place Satisfaction and Pro-environmental Behaviours: A Structural Equation Modelling Approach,” Tourism Management, 36, 552-566.
Shang, Wenwen, Guanghui Qiao, and Nan Chen (2020), “Tourist Experience of Slow Tourism: from Authenticity to Place Attachment ? a Mixed-Method Study Based on the Case of Slow City in China,” Asia Pacific Journal of Tourism Research, 25(2), 170-188.
Sharpley, Richard.(1994), Tourism, Tourists & Society. Huntingdon, Cambridgeshire: Elm Publications.
Söderlund, Magnus (1998), “Customer Satisfaction and Its Consequences on Customer Behaviour Revisited: The Impact of Different Levels of Satisfaction on Word-of-Mouth, Feedback to the Supplier and Loyalty,” International Journal of Service Industry Management, 9(2) , 169–188.
Stefaniak, Anna, Michał Bilewicz, and Maria Lewicka (2017), “The Merits of Teaching Local History: Increased Place Attachment Enhances Civic Engagement and Social Trust, Journal of Environmental Psychology,” 51, 217-225
Taheri, Babak, Martin Joseph Gannon, and Muhammet Kesgin (2019), “Visitors’ Perceived Trust in Sincere, Authentic, and Memorable Heritage Experiences,” The Service Industries Journal, 40(9-10), 705-725.
The World Federation of Tourist Guide Associations, (accessed June 12, 2021), http://www.wftga.org/tourist-guiding/what-tourist-guide
Tsai, Chen-Tsang (Simon) (2016), “Memorable Tourist Experiences and Place Attachment When Consuming Local Food,” International Journal of Tourism Research, 18(6), 536-548.
Tsaur, Sheng-Hshiung and Hsiu-Yu Teng (2017), “Exploring Tour Guiding Styles: The Perspective of Tour Leader Roles,” Tourism Management, 59, 438-448.
Uriely, Natan (2005), “The Tourist Experience: Conceptual Developments,” Annals of Tourism Research, 32 (1), 199-216.
Vada, Sera, Catherine Prentice, and Aaron Hsiao (2019), “The Influence of Tourism Experience and Well-Being on Place Attachment,” Journal of Retailing and Consumer Services, 47, 322-330.
Wang, Ning (1999), “Rethinking Authenticity in Tourism Experience,” Annals of Tourism Research, 26(2), 349-370.
Wang, Chaohui, Juan Liu, Lijiao Wei and Tingting (Christina) Zhang (2020), “Impact of Tourist Experience on Memorability and Authenticity: a Study of Creative Tourism,” Journal of Travel & Tourism Marketing, 37(1):48-63.
Westbrook, Robert A. (1987), “Product/Consumption-Based Affective Responses and Postpurchase Processes,” Journal of Marketing Research, 24(3), 258–270.
Wolf, Isabelle D., Heidi K. Stricker, and Gerald Hagenloh (2015), “Outcome-Focused National Park Experience Management: Transforming Participants, Promoting Social Wellbeing, and Fostering Place Attachment,” Journal of Sustainable Tourism, 23(3), 358-381.
Wong, Chak-keung Simon and Wai-Yan Yan Kwong (2004), “Outbound Tourists' Selection Criteria for Choosing All-Inclusive Package Tours,” Tourism Management, 25(5), 581-592.
Yi, Xiaoli, Xiaoxiao Fu, Larry Yu, and Liao Jiang (2018), “Authenticity and Loyalty at Heritage Sites: The Moderation Effect of Postmodern Authenticity,” Tourism Management, 67, 411-424.
Yu, Chia-Pin, Wei-Chun Chang, and Jittakon Ramanpong (2019), “Assessing Visitors' Memorable Tourism Experiences (MTEs) in Forest Recreation Destination: A Case Study in Xitou Nature Education Area,” Forests, 10(8), 15.
Yuksel, Atila, Fisun Yuksel, and Yasin Bilim (2010), “Destination Attachment: Effects on Customer Satisfaction and Cognitive, Affective and Conative Loyalty,” Tourism Management, 31(2), 274-284.
Zatori, Anita, Melanie K. Smith, and Laszlo Puczko (2018), “Experience-Involvement, Memorability and Authenticity: The Service Provider's Effect on Tourist Experience,” Tourism Management, 67, 111-126.
Zhang, Hongmei, Yan Wu, and Dimitrios Buhalis (2018), “A Model of Perceived Image, Memorable Tourism Experiences and Revisit Intention,” Journal of Destination Marketing & Management, 8, 326-336.
中華民國交通部觀光局,台灣觀光60年菁華中(2020年)。檢自:https://admin.taiwan.net.tw/TaiwanTourism_60TH/TaiwanTourism.html(2021年6月12日)
邱翊,文化導覽的價值與價格,台北畫刊(2019年4月12日)。檢自:https://reurl.cc/WEEKRe(2021年6月12日)
臺北市立文獻館,史蹟推廣導覽(2021年)。檢自:https://www.chr.gov.taipei/News_Content_Pic.aspx?n=A7520E29047ABCF5&sms=FE998E099AB9C80D&s=FE361CEF00591938&ccms_cs=1(2021年6月12日)
淡水文化基金會官方網站(2021年)。檢自:http://www.tamsui.org.tw/arts/product_info.php?products_id=32(2021年6月12日)
電子全文 電子全文(網際網路公開日期:20260726)
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top