臺灣博碩士論文加值系統

Homestay entrepreneurship projects in Da Lat, a famous tourist highland city in the Central Highlands of Vietnam, are becoming increasingly interested in young entrepreneurs. However, there are many young entrepreneurs who have failed with their own homestay project in Da Lat. They have followed trends and interests instead of focusing on the factors that affect the success of the start-up homestay project in Dalat. In this research paper, the researcher will focus on analyzing potential factors that affect the success of the start-up homestay project in Da Lat, Vietnam. Hence, helping young entrepreneurs improve their knowledge, experience and choose the right direction for their own homestay entrepreneurship project in future. This paper is divided into five chapters: (1) Introduction; (2) Literature Review; (3) Methodology; (4) Research findings; (5) Conclusions and Discussions. A model of the factors affecting the homestay startup project in Dalat is established based on: Human resource, Environment of doing homestay startup project; Characteristics of homestay projects and additional elements such as financial planning and digital marketing. After the research process, the factors belonging to the individual leaders, their network, and the characteristic elements of Da Lat, etc. are proven to be the factors that greatly affect the success of the start-up homestay project in Da Lat. Based on these factors, leaders will have a better direction to cultivate themselves, building a suitable development strategy for their homestay entrepreneurship projects.
Keywords: homestay entrepreneurship project, Da Lat homestay, tourism entrepreneurship project

TABLE OF CONTENT
LIST OF FIGURES VII
LIST OF TABLES VIII
CHAPTER 1: INTRODUCTION 1
I. Research background 1
II. Research purposes, Research questions and Flowchart 2
A. Research purposes 2
B. Research questions 2
C. Flowchart of the research 4
CHAPTER 2: LITERATURE REVIEW 5
A. Concept of tourism entrepreneurship project 5
B. Definitions 7
1. Small business and self-employment 7
2. Homestay 7
3. Homestay tourism 8
4. Entrepreneurship 8
C. Factors affecting tourism entrepreneurship project performance 9
1. Human Capital 9
2. Environment milieu 20
3. Start-up firm’s features 26
4. Support Variables 27
CHAPTER 3: METHODOLOGY 31
I. SWOT analysis of Da Lat entrepreneurship homestay project 31
A. Strengths 31
B. Weakness 32
C. Opportunity 33
D. Threats 33
II. Qualitative method 34
III. Research process 36
IV. Data collection 37
A. List of interviewees 38
B. Interview questions collection 38
V. Data analysis 42
CHAPTER 4: RESEARCH FINDINGS 44
I. Da Lat introduction 44
II. Research findings 47
A. Sociological: Family, Role Models and Networks 47
1. Family 47
2. Role Models 49
3. Networks 50
4. Summary 51
B. Teams, Organizational Structures and Culture 52
1. Teams 52
2. Organizational structure 53
3. Homestay Culture 54
4. Summary 55
C. Personal: Experiences in tourism industry; Entrepreneurial experience and Managerial skill 56
1. Reflection answers 56
2. Summary 57
D. Indirect factors 58
E. Direct factors 59
F. Startup firm’s features 60
G. Support Variables 61
III. Summary 62
CHAPTER 5: CONCLUSIONS AND DISCUSSIONS 64
I. Conclusions and managerial implications 64
II. Research Limitations 65
III. Future Research 67
REFERENCES 68
APPENDIX: Interviews main points 72

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