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研究生:王俊文
研究生(外文):Chun-Wen Wang
論文名稱:醫療人員到宅服務資訊平台關鍵成功因素
論文名稱(外文):The Key Success Factors of Information Platform for Medical Personnel-To-Home Service
指導教授:邱文祥邱文祥引用關係
指導教授(外文):Wen-Hsiang Chiu
學位類別:碩士
校院名稱:國立陽明交通大學
系所名稱:生技醫療經營管理碩士在職學位學程
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2021
畢業學年度:109
語文別:中文
論文頁數:37
中文關鍵詞:平台企業商業模式成功關鍵因素
外文關鍵詞:Platform CorporateBusiness Model CanvasKey Success Factors
相關次數:
  • 被引用被引用:1
  • 點閱點閱:118
  • 評分評分:
  • 下載下載:22
  • 收藏至我的研究室書目清單書目收藏:1
摘要
本論文所探討議題包括 : 隨著互聯網的運用日趨創新多元,如何運用「互聯網+醫療」來解構各醫療照護環節、改變醫療照護模式。其次,本論文探討如何透過數位平台之吸引、促進及媒合等功能,建立醫療人員到宅服務之供需媒合機制。

本論文以日本醫療相關領域中所謂的數位平台企業(Platform corporate)公司,在策略規劃上運用平台「雙邊群體架構模式」,在商業模式設計上以「商業模式九宮格」(Business Model Canvas)進行醫療服務資訊平台成功關鍵因素(Key Success Factors, KSF)探討。



關鍵字:平台企業、商業模式、成功關鍵因素
Abstract

Discussed in this paper topics include: the use of the Internet as an increasingly pluralistic innovation, how to use the "Internet + health" to deconstruct the various aspects of health care, health care change mode to solve the social aspects of industrial and consumer side surface, such as current and future facing the issues. Secondly, this paper discusses how to attract through the digital platform, the promotion and matchmaking and other functions, the establishment of medical personnel to home service matchmaking mechanism of supply and demand, The Key Success Factors of build a healthcare as the core theme digital platform, and other various elements of the business model design.

In this paper, Japan companies founded as a so-called digital platform business (Platform corporate), Use " bilateral groups architectural patterns " on strategic planning, business model design platform to " Business model canvas " were discussed.


Keywords: Platform Corporate, Business Model Canvas, Key Success Factors.
目次
摘要 i
Abstract ii
目次 iii
圖目次 v
表目次 vi
第一章 緒論 1
1.1 研究背景 1
1.2 研究動機 1
1.3 研究目的 2
1.4 研究架構與流程 3
第二章 文獻探討 4
2.1 網路外部性 4
2.2 先發者優勢 5
2.3 雙邊市場理論 6
2.3.1 雙邊市場定義 6
2.3.2 雙邊市場進入戰略 8
2.4 商業模式圖理論 8
2.5 關鍵成功因素 10
第三章 日本醫療與介護連攜制度 12
3.1 日本介護保險提供服務的項目 12
3.2 日本地區醫療再生計劃 15
3.3 日本社區綜合照護體系政策 15
3.4 日本在宅醫療與介護連攜政策 17
3.5 日本醫療與照護資訊交換機制建置的歷程 19
第四章 日本到宅醫療平台企業 21
4.1 Kanamic醫療到宅服務資訊平台 21
4.1.1 Kanamic Network公司簡介及其價值主張 22
4.1.2 Kanamic Network公司的目標客層 23
4.1.3 Kanamic Network公司的客戶關係 23
4.1.4 醫療人員到宅服務平台Kanamic Network公司的通路 25
4.1.5 Kanamic Network公司的收益流 26
4.1.6 Kanamic Network公司的關鍵資源 28
4.1.7 Kanamic Network公司的關鍵活動 29
4.1.8 Kanamic Network公司的關鍵夥伴 29
4.1.9 Kanamic Network公司的成本結構 30
第五章 結論與建議 32
5.1 研究結果 32
5.2 研究限制 34
5.3 後續研究建議 34
參考文獻 35
參考文獻
一、 中文部分
1. 大衛.埃文凡斯、理查.施馬蘭奇,2007,Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies,台北:天下雜誌。
2. 亞歷山大.奧斯瓦爾德、伊夫.比紐赫,2012,獲利世代,台北:早安財經。
3. 劉文良,2014,網路行銷:3A時代來臨,台北:碁峰資訊。
4. 丁欣、李堯、李燁強,2010,探索中國社群網路 SNS:發展現狀、營運模式與平台策略理,新北:博碩。
5. 許瞻桂,2006,「新創事業資源取得時機與市場進入時機之探討」,國立政治大學企業管理學系博士論文。
6. 陳威如, 余卓軒,2013,平台革命:席捲全球社交、購物、遊戲、媒體的商業模式創新,台北:商周出版。
7. 陳正倉、林惠玲、陳忠榮、莊春發,2007,產業經濟學(二版),台北:碁峰資訊。
8. 許瞻桂Uber 經營模式與法律爭議之探究2006,「新創事業資源取得時機與市場進入時機之探討」,國立政治大學企業管理學系博士論文。
9. 黃興進,2003,「醫療資訊管理系統研究議題之探討」,資訊管理學報,第九卷,第101-116頁。

二、 英文部分
1. Warner et al., “Effects of Hospital Cost Containment on theDevelopment and Use of Medical Technology,” MilbankMemorial Fund Quarterly, vol56, 1978, 187-211. 2.
2. Y. Tong and H. Teo, "Migrating to Integrated Electronic Medical Record: An Emprical Investigation of Physicians' Use Preference," ICIS 2009 Proceedings, p. 37, 2009.
3. J. S. Ash and D. W. Bates, "Factors and Forces Affecting EHR System Adoption: Report of a 2004 ACMI Discussion,"Journal of the American Medical Informatics Association, vol. 12, pp. 8-12, January 2005.
4. D. A. Ludwick and J. Doucette, "Adopting electronic medical records in primary care: Lessons learned from health information systems implementation experience in seven countries," International Journal of Medical Informatics, vol. 78, pp. 22-31, 2009.
5. K. Ohe and S. Kaihara, "Implementation of HL7 to client-server Hospital Information System (HIS) in the University of Tokyo Hospital," Journal of Medical Systems, vol. 20, pp. 197-205, 1996.
6. J. M. Ferranti, et al., "The Clinical Document Architecture and the Continuity of Care Record," Journal of the American Medical Informatics Association, vol. 13, pp. 245-252, May 2006.
7. J. M. Ferranti, et al., "The Clinical Document Architecture and the Continuity of Care Record," Journal of the American Medical Informatics Association, vol. 13, pp. 245-252, May 2006.
8. P. M. Nadkarni and R. A. Miller, "Service-oriented architecture in medical software: promises and perils," Journal of the American Medical Informatics Association, vol. 14, pp. 244-6, Mar-Apr 2007.
9. D. Rajeev, et al., "Development of an electronic public health case report using HL7 v2.5 to meet public health needs," Journal of the American Medical Informatics Association, vol. 17, pp. 34-41, January 2010.
10. Hooper, P.G. and Hensher, D.A., “Measuring Total Factory Productivity of Airports: An Index Number Approach”, Transportation Research, Part E, Vol. 33, No. 115, 1997, pp. 249-259.
11. Kast, F. E. and Rosenzweig, J. E., Organization and Management :A Systems and Contingency Approach, New York:McGraw-Hill, Inc.,1974,pp.174.
12. Martin J.C. and C. Roman, “An application of DEA to measure the efficiency of Spanish airports prior to privatization”, Journal of Air Transportation Management, Vol.7, 2001, pp.149-157.

三、 網站部分
1. SOA:商業技術的美學架構http://www.zdnet.com.tw/enterprise/column/cio/0,2000085687,20114551,00.htm
2. 日本經濟產產業省_https://www.meti.go.jp/
3. 行政院衛生福利部http://www.doh.gov.tw/CHT2006/DM/DM2_2.aspx?now_fod_list_no=10713&class_no=440&level_no=4
4. 日本厚生勞動省_https://www.mhlw.go.jp/
5. 日本總務省_https://www.soumu.go.jp/
6. W3C Semantic Web Activity News Website (2019), W3C Semantic Web Activity News- SPARQL is a Recommendation, available at http://www.w3.org/blog/SW/2008/01/15/sparql_is_a_recommendation/
7. Website of Health Level 7 International (2019), Free IP FAQ, available at http://www.hl7.org/about/faqs/FreeIP.cfm
8. Website of Health Level 7 International (2019), HL7 Standards Soon to be Free of Charge, available at http://www.hl7.org/documentcenter/public/pressreleases
9. Website of Wikipedia (2019), available at http://en.wikipedia.org/wiki/Electronic_medical_record#EMRs_outside_the_United_States
10. Website of Wikipedia (2019), HL7, available at http://en.wikipedia.org/wiki/HL7#USA
11. Website, Establishing of E.M.R. Exchange Center (2019), available at http://eec.doh.gov.tw/
12. Wikipedia Website (2019), available at http://en.wikipedia.org/wiki/Semantic_Web
13. Website of Kanamic(2019), available at https://www.kanamic.net/
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