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研究生:楊正
研究生(外文):Yang, Zheng
論文名稱:資料洩露對公司客戶的影響
論文名稱(外文):The Impact of Data Breaches on Corporate Customers
指導教授:陳昌志陳昌志引用關係
指導教授(外文):Chen, Chang-Chih
口試委員:魏培煌王凱立
口試委員(外文):Wei, Pei-HwangWang,Kai-Li
口試日期:2021-06-12
學位類別:碩士
校院名稱:靜宜大學
系所名稱:財務金融學系
學門:商業及管理學門
學類:財務金融學類
論文種類:學術論文
論文出版年:2021
畢業學年度:109
語文別:中文
論文頁數:23
中文關鍵詞:資料洩露客戶集中度
外文關鍵詞:Data BreachCustomer Concentration
相關次數:
  • 被引用被引用:0
  • 點閱點閱:14
  • 評分評分:
  • 下載下載:1
  • 收藏至我的研究室書目清單書目收藏:0
本文研究了資料洩露事件對公司客戶集中度的影響。通過對資料洩露事件的分析,發現當公司遭受了資料洩露後客戶集中度會降低。客戶集中度的降低是因為公司擁有較多的大客戶資料,大客戶的曝露風險很大,一旦發生了資料洩露事件會導致大客戶的流失。我們之後還探討了公司為了對抗資料洩露的風險,會做增加行銷費用去維護舊客戶的關係以及積極開發新的客戶的可能性。最後我還發現了在公司遭受資料洩露後,客戶集中度對廣告費用的敏感度會降低。

This article studies the impact of data breaches on the company’s customer concentration. Through the analysis of data breach incidents, it is found that when a data breach occurs in an enterprise, customer concentration will decrease. The decline in customer concentration is due to the fact that the company has more information about major customers, and the exposure risk of major customers is very high. Once a data breach occurs, it will lead to the loss of major customers. We also discussed that the company may increase marketing expenses to maintain relationships with old customers, and actively develop new customers to deal with the risk of data leakage. Finally, I found that after a company encounters a data breach, the sensitivity of customer concentration to advertising costs will decrease.
誌謝 I
摘要 II
Abstract III
目錄 IV
表目錄 V
第一章 緒論 1
第二章 文獻回顧與假說 4
第三章 研究方法 9
第一節 資料來源 9
第二節 客戶集中度 10
第三節 模型建立 10
第四章 實證結果 13
第一節 客戶集中度 13
第二節 行銷費用 14
第五章 結論 16
參考文獻 17
附錄 19
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