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研究生(外文):HSIAO, KAI-WEI
論文名稱(外文):A study of international market entry strategy for generic drug market in Japan – a case of A company
指導教授(外文):Chou, Ying-Chyi
外文關鍵詞:JapanGeneric drugInternational market entry modeEclectic paradigm
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With a globally ageing population, governments from many countries have implemented policies to promote the use of generic drugs to reduce the public financial burden. Among them, Japan as the world’s second largest pharmaceutical market and Asia’s biggest pharmaceutical market in 2007, had a significantly lower rate in the transaction volume of generic drugs compared to other developed countries. Therefore, in 2007 the Japanese government had set the goal of having a market share of generic drugs of more than 30% by the end of fiscal year 2012. As well as to gradually increase the rate of generic penetration in following years. Under the circumstances of the new policies and the approaching patent expiration of best-selling brand drugs, both Japanese and foreign manufacturers have entered into the newly opened Japanese generic drug market in different operations to explore and snatch any opportunities for growth and sustainability of their businesses.
This study focuses on the international market entry strategies for generic drug market in Japan. This study also takes a listed Taiwanese company who specializes in generic drug R&D and manufacturing as a case study to analyze whether its entry methods into Japanese generic drug market in 2013 is consistent with the theory of the eclectic paradigm from the perspectives of ownership, location, and internalization advantages.
Research results show that all ownership, location, and internalization advantages are key factors of influence when making decisions on entry mode. This study also provides practical references and entry mode suggestions for future manufacturers entering the Japanese generic drug market.
謝 誌 i
論文摘要 ii
Abstract iii
目 次 v
表 次 vi
圖 次 vii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究範圍與限制 2
第四節 研究流程 3
第二章 文獻探討 4
第一節 國際市場進入模式 4
第二節 併購 11
第三章 製藥產業市場近年發展 16
第一節 全球製藥產業市場近年發展 16
第二節 全球學名藥產業市場近年發展 22
第三節 日本學名藥產業市場近年發展 25
第四章 研究架構及方法 31
第一節 研究架構 31
第二節 研究方法 33
第五章 個案分析 34
第一節 個案背景 34
第二節 深度訪談及驗證 39
第三節 個案研究結果分析 43
第六章 結論與建議 47
第一節 研究結論 47
第二節 研究建議 48
參考文獻 50
附件 55

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1.Food & Drug Administration (FDA)官方網站:https://www.fda.gov/
2.Japan Generic Medicines Association (JGA)官方網站:https://www.jga.gr.jp/
3.Ministry of Health, Labour and Welfare (MHLW) 官方網站: https://www.mhlw.go.jp/
4.Organisation for Economic Co-operation and Development (OECD) 官方網站:https://data.oecd.org/healthres/pharmaceutical-spending.htm
5.內閣府/INVEST JAPAN對日直接投資推進官方網站:http://www.invest-japan.go.jp/index.html
6.Equity story網站:https://equitystory.jp/interview/sawai_interview.html

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