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研究生:詹瑋誠
研究生(外文):Wei-Cheng Chan
論文名稱:心理需求與社交媒體可供性之研究 - 以臉書虛擬學習社群為例
論文名稱(外文):The Telationship Between Social Psychological Needs and Social Media Affordances-An Empirical Study of Facebook Virtual Learning Communities
指導教授:莊煥銘莊煥銘引用關係
指導教授(外文):Huan-Ming Chuang
口試委員:尤國任王麗娟
口試委員(外文):Graham YuLiChuan Wang
口試日期:2021-01-29
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:資訊管理系
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2021
畢業學年度:109
語文別:中文
論文頁數:57
中文關鍵詞:自我決定理論需求-可供性-功能理論擴充自我理論心理需求
外文關鍵詞:Determination-self theoryNAFExtended-self theoryPsychological needs
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網路通訊技術的進步,資訊傳送的快速與無距離受限,造就了即時通訊軟體使用人數的提升與普及化,進而取代了傳統式手機的通話與傳訊功能。如今網路社群媒體已成為人類互動與交流的生活日常管道,其所帶來的文化衝擊與心靈改變下,人類與生俱來基本的心理訴求與需求,往往是影響人類行為與心靈感受的關鍵因素。因此即時通訊的需求-可供性-功能(NAF)之間的關係,非常值得我們深入的探討及研究。本研究透過人類基本心理需求與(NAF)之重要觀點,進行探討臉書社群媒體的使用行為。本研究以Facebook的使用者為主要研究對象,透過專家問卷的採訪蒐集,在使用多重準則決策分析方法(DEMATEL-Based ANP),簡稱為DANP,透過DANP分析法來探討自我決定理論、需求-可供性-功能理論與擴充自我理論影響之關係。最後根據本研究所產生之構面因果關係圖,及準則權重,並在相關文獻的支持下,因此本研究結論提出當Facebook的使用者有展現自我能力的需求時,社群媒體的決策者如果能提升打卡、分享自拍影片、分享相片、更新狀態(自我表現)的功能時,進而就會提高使用者使用Facebook的意願。

關鍵字:心裡需求、自我決定理論、需求-可供性-功能理論、擴充自我理論

The advancement of network communication technology, the rapid and unrestricted distance of information transmission, has led to an increase and popularization of the number of users of instant messaging software, which in turn replaced the call and messaging functions of traditional mobile phones. Nowadays, online social media has become a daily channel of human interaction and communication. With the cultural shock and spiritual changes it brings, the basic psychological demands and needs of human beings are often influencing human behavior and spiritual feelings. The key factor. Therefore, the relationship between demand-availability-function (NAF) of instant messaging is very worthy of our in-depth discussion and research. This study explores the use of Facebook social media through the important points of human basic psychological needs and (NAF). This research uses Facebook users as the main research object, collected through expert questionnaire interviews, and uses the DEMATEL-Based ANP (DEMATEL-Based ANP) method, referred to as DANP for short, to explore the theory of self-determination and demand through DANP analysis. The relationship between the supply-function theory and the influence of self-expansion theory. Finally, according to the dimension causality diagram generated by this research, and the weight of the criterion, and with the support of relevant literature, the conclusion of this research proposes that when Facebook users have the need to show their own ability, if the decision makers of social media When it can improve the functions of clocking in, sharing selfie videos, sharing photos, and updating status (self-expression), it will increase users' willingness to use Facebook.
Keywords: Psychological needs, Determination-self theory ,NAF, Expansion-Self theory

目錄
摘要 i
ABSTRACT ii
目錄 iii
表目錄 vi
圖目錄 vii
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 3
1.3 研究流程 4
第二章 文獻探討 5
2.1 自我決定理論 5
2.1.1 自主性 5
2.1.2 關連性 5
2.1.3 能力 6
2.2 需求-可供性-功能理論 7
2.2.1 自我表現 9
2.2.2 內容分享 9
2.2.3 關係建立 9
2.2.4 瀏覽內容 10
2.2.5 扼要表達 10
2.2.6 溝通 10
2.3 擴充自我理論 11
第三章 研究方法 12
3.1 研究架構 12
3.2 研究變數之衡量問項 13
3.2.1 自我決定理論 13
3.2.2 需求-可供性-功能理論 14
3.2.3 擴充自我理論 15
3.3 問卷設計 16
3.4 研究對象 17
3.5 研究工具 18
第四章 資料分析 24
4.1 專家代表性與背景 24
4.1.1 專家背景資料 24
4.1.2 適合樣本數 25
4.2 運用DEMATEL建立網路關係圖 26
4.3 運用DANP獲得準則之權重 32
第五章 結論與建議 38
5.1 研究結論 38
5.2 學術意涵 38
5.3 管理意涵 40
5.4 研究限制與未來研究建議 40
參考文獻 41
附錄 48
表目錄
表 1需求與可供性功能對照表 8
表 2自我決定理論之衡量問項 13
表 3需求-可供性-功能理論之需求問項 14
表 4擴充自我理論之衡量問項 15
表 5問卷範例 16
表 6專家背景資料 24
表 7 12位專家對於準則間影響程度的群體共識 26
表 8 20位專家對於準則間影響程度的群體共識 27
表 9已正規化初始直接關係矩陣X 27
表 10總準則關係矩陣Tc 28
表 11總構面關係矩陣Td 28
表 12準則及構面影響與被影響之程度總和 29
表 13已正規化總準則關係矩陣Tc* 32
表 14已正規化總構面關係矩陣Td* 33
表 15原始加權超級矩陣S 33
表 16極限矩陣W 34
表 17構面與準則之權重 35
圖目錄
圖 1研究流程圖 4
圖 2自決動機圖 6
圖 3心裡需求與可供性功能流程圖 8
圖 4研究架構圖 12
圖 5誤差比 17
圖 6 DNAP流程圖 18
圖 7構面之網路關係圖 30
圖 8構面A之準則網路關係圖 30
圖 9構面B之準則網路關係圖 31
圖 10構面C之準則網路關係圖 31
圖 11研究結果產出之最終研究架構圖,箭頭為單向 36






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