中文文獻
世新大學(2020)。109年運動現況調查案結案報告書。教育部體育署。(2021/8/27)取自：[https://isports.sa.gov.tw/index.aspx].
任立中、田寒光、邵功新(2011)。意見領袖型態與人格特質分析。行銷科學學報，7(1)，1–19。
吳統雄(1984)。電話調查：理論與方法。台北市：聯經。
李士怡（2018）。健身運動產業會員的參加動機、知覺價值與滿意度之研究-以運動健身俱樂部為例。高雄市：國立高雄應用科技大學觀光與餐旅管理研究所碩士論文。李程豐(2013)。以社會網絡為中介變項探討員工授權賦能、組織承諾及團體效能之關聯性-以某連鎖運動健身俱樂部為例。台中市：朝陽科技大學休閒事業管理系碩士論文。汪志堅、陳翔、江義平、江維彬(2013)。Facebook社交網站使用因素之量表發展與驗證。電子商務學報，15(3)，319–351。
周嘉琪、胡凱揚(2005)。健身運動參與動機量表的編製。大專體育學刊，7(1)，117–129。
林俐蓉（2021）。直播意見領袖魅力與消費者A型特質對消費者持續觀看意圖與消費意願之影響。桃園市：龍華科技大學企業管理系碩士班碩士論文。范智明（1999）。臺北市運動健身俱樂部會員消費者行為之研究。台北市：國立臺灣師範大學體育研究所碩士論文。徐新勝（2007）。衝浪活動參與者之休閒動機、涉入程度與休閒效益關係之研究。嘉義縣：國立中正大學運動與休閒教育所碩士論文。財團法人台北市公民教育基金會(2020)。2020台灣網路報告。(2021/8/29)取自：[https://www.twnic.tw/].
陳伯群（2014）。健身俱樂部團體有氧課程消費者參與動機與滿意度之研究-以雙北市世界健身俱樂部為例。台北市：臺北市立大學體育學系體育碩士學位在職進修專班碩士論文。陳秀華（1993）。健康適能俱樂部會員消費者行為之研究。桃園市：國立體育學院體育學系碩士論文。陳昶旭、吳麗貞、陳美燕(2013)。消費者在不同服務圈的視覺化識別，參與動機及參與行為之研究-以臺北市萬華運動中心為例。臺灣體育運動管理學報，13(4)，369–393。
陳竫詒(2020)。整天在家快被逼瘋 瑜伽墊跟衛生紙一樣熱賣。(2020/8/31)取自：[https://www.cw.com.tw/article/5099715?template=fashion].
陳寬裕、王正華(2017)。論文統計分析實務：SPSS與AMOS的運用(第三版)。台北市：五南圖書。
國家高速網路與計算中心(2021)。COVID-19全球疫情地圖。(2021/9/7)取自：[https://covid-19.nchc.org.tw/index.php].
國際數位行銷協會(2020)。KOL行銷懶人包！3大行銷方法，順利讓品牌高度曝光。(2021/8/30)取自：[https://www.idma.org.tw/dgmarketing/3-skill-kol/].
張志銘、曹慧真 (2014)。彰化縣國民小學游泳選手運動參與動機對訓練態度之影響-以成績表現作為干擾。運動與遊憩研究，9(2)，19–32。
張春興(1996)。教育心理學。台北市：東華書局。
張哲瑋（2020）。探討粉絲對於網紅的依戀與品牌依戀對購買意圖之影響。高雄市：國立中山大學資訊管理學系研究所碩士論文。教育部體育署(2021)。居家運動新潮流 全民防疫「動」起來。(2021/9/6)取自：[https://www.sa.gov.tw/News/NewsDetail?Type=3&id=3267&n=92].
畢璐鑾、陳仲杰(2006)。從事休閒運動之動機因素。大專體育，(83)，140–147。
莊鈺婷(2013)。高職學生之休閒活動參與動機、休閒態度與休閒效益之研究-以東吳高職為例。台南市：南台科技大學休閒事業管理研究所碩士論文。許賀盛（2013）。運動健身俱樂部會員參與動機與滿意度之研究─以極限健身中心為例。桃園市：國立體育大學體育推廣學系碩士班碩士論文。曾丸晏（2020）。健身俱樂部健身參與者幸福感對自覺健康之影響。台北市：臺北市立大學休閒運動管理學系碩士班碩士論文。游文杉、陳忠强(2018)。運動健身俱樂部經營模式之個案研究。海峽兩岸體育研究學報，12(1)，23–35。
項家麟(2020)。喬山健身魔鏡 創造居家智慧健身新概念。(2021/8/30)取自：[https://money.udn.com/money/story/5720/4969288].
黃怡姍(2021)。2021年健身房產業調查報告(上)。(2021/9/8)取自：[https://www.twtrend.com/trend-detail/gymsurvey01/].
黃昱凱（2019）。健身房使用者參與動機與外表吸引力之研究。新北市：淡江大學國際企業學系碩士班碩士論文。黃聖峯、鄒仁淳、林娟娟(2014)。社群網站之使用行為研究-以Facebook為例。電子商務研究，12(2)，201–234。
黃鴻斌（2003）。健康體適能俱樂部會員參與動機、顧客滿意度及忠誠度關聯性之研究。嘉義縣：以金牌健康體適能俱樂部為例。南華大學旅遊事業管理學研究所碩士論文。廖君雅(2021)。營收只剩1%！「健身工廠」開直播，把教練送到你面前。(2021/8/30)取自：[https://www.gvm.com.tw/article/80875].
廖君雅、潘羿菁(2018)。揮汗經濟學引爆健身房百億商機。(2021/8/28)取自：[https://www.wealth.com.tw/home/articles/17718].
趙曼汝(2017)。Facebook：全世界每天花一億小時在看臉書影音。(2021/8/30)取自：[https://www.cw.com.tw/article/5081121].
鄭景雯(2021)。WFH在家動一動 運動小白必追的高人氣健身女網紅。(2021/8/30)取自：[https://www.cw.com.tw/article/5115389?template=fashion].
劉玉桂（2007）。休閒運動者參與動機、休閒利益與生活滿意~以快樂桌球俱樂部會員為例。桃園市：國立體育大學體育推廣學系碩士班碩士論文。盧俊宏、卓國雄、陳龍弘(2005)。健身運動心理學：理論與概念。台北市：易利圖書。
賴子敬（2003）。台中市高爾夫參與者參與動機和參與行為之研究。台中市：朝陽科技大學休閒事業管理系碩士班碩士論文。英文文獻
Alhabash, S., & Ma, M. (2017). A tale of four platforms: Motivations and uses of Facebook, Twitter, Instagram, and Snapchat among college students? Social Media+ Society, 3(1), 2056305117691544.
Balakrishnan, V., & Shamim, A. (2013). Malaysian Facebookers: Motives and addictive behaviours unraveled. Computers in Human Behavior, 29(4), 1342–1349.
Bipp, T., & Van Dam, K. (2014). Extending hierarchical achievement motivation models: The role of motivational needs for achievement goals and academic performance. Personality Individual Differences, 64, 157–162.
Bonebrake, K. (2002). College students' Internet use, relationship formation, and personality correlates. Cyber Psychology Behavior, 5(6), 551–557.
Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer‐Mediated Communication, 13(1), 210–230.
Cash, T. F., Now, P. L., Grant, J. R. (1994). Why do women exercise? Factor analysis and further validation of the reasons for exercise inventory. Perceptual Motor Skills, 78(2), 539–544.
Enginkaya, E., & Yılmaz, H. (2014). What drives consumers to interact with brands through social media? A motivation scale development study. Procedia-Social Behavioral Sciences, 148, 219–226.
Gülnar, B., Balci, S., & Cakir, V. (2010). Motivations of Facebook, You Tube and similar web sites users. Bilig Journal of Social Sciences of the Turkis World, 54(54), 161–184.
Goodyear, V. A., Boardley, I., Chiou, S.-Y., Fenton, S. A., Makopoulou, K., Stathi, A., Wallis, G. A., Zanten, J. C. S., Thompson, J. L. (2021). Social media use informing behaviours related to physical activity, diet and quality of life during COVID-19: a mixed methods study. BMC Public Health, 21(1), 1–14.
Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60(3), 50–68.
Hsu, C.-L., & Lin, J. C.-C. (2008). Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation. Information Management, 45(1), 65–74.
Jiang, H. (2005). Present operation and future management of manpower in the fitness industry. National Physical Education Quarterly, 145, 76–82.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68.
Keenan, A., & Shiri, A. (2009). Sociability and social interaction on social networking websites. Library Review, 58(6), 438–450.
Kline, R. B. (2015). Principles and practice of structural equation modeling. New York: Guilford publications.
Kujala, U. M., Kaprio, J., Sarna, S., & Koskenvuo, M. (1998). Relationship of leisure-time physical activity and mortality: the Finnish twin cohort. Jama, 279(6), 440–444.
Lee, C. S., & Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers in Human Behavior, 28(2), 331–339.
Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(4), 370–396.
McClelland, D. C. (1987). Human motivation. New York: Cambridge University Press.
McClelland, D. C., Atkinson, J. W., Clark, R. A., & Lowell, E. L. (1976). The achievement motive. New York: Irvington Publishers.
Murugesan, S. (2007). Understanding Web 2.0. IT Professional, 9(4), 34–41.
Oh, S., & Syn, S. Y. (2015). Motivations for sharing information and social support in social media: A comparative analysis of Facebook, Twitter, Delicious, YouTube, and Flickr. Journal of the Association for Information Science Technology, 66(10), 2045–2060.
Park, N., Kee, K. F., & Valenzuela, S. (2009). Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. Cyberpsychology Behavior, 12(6), 729–733.
Pew Research Center (2018). Social media fact sheet. Retrieved Septem-ber 10,2021 from: [http://www.pewinternet.org/fact-sheet/social-media/].
Peterson, Robert A. (1994), "A Meta-Analysis of Cronbach's Coefficient Alpha," Journal of Consumer Research, 21 (2), 381–91.
Prichard, I., & Tiggemann, M. (2008). Relations among exercise type, self-objectification, and body image in the fitness centre environment: The role of reasons for exercise. Psychology of Sport Exercise, 9(6), 855–866.
Sheldon, P., Antony, M. G., & Ware, L. J. (2021). Baby Boomers' use of Facebook and Instagram: uses and gratifications theory and contextual age indicators. Heliyon, 7(4), e06670.
Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in Human Behavior, 58, 89–97.
Silberstein, L. R., Striegel-Moore, R. H., Timko, C., & Rodin, J. (1988). Behavioral and psychological implications of body dissatisfaction: Do men and women differ? Sex Roles, 19(3), 219–232.
Smith, B. L., Handley, P., & Eldredge, D. A. (1998). Sex differences in exercise motivation and body-image satisfaction among college students. Perceptual Motor Skills, 86(2), 723–732.
Sokolova, K., & Perez, C. (2021). You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise. Journal of Retailing Consumer Services, 58, 102276.
Ting, H., Ming, W. W. P., de Run, E. C., & Choo, S. L. Y. (2015). Beliefs about the use of Instagram: An exploratory study. International Journal of Business Innovation, 2(2), 15–31.
Tosun, L. P. (2012). Motives for Facebook use and expressing “true self” on the Internet. Computers in Human Behavior, 28(4), 1510-1517.
Turcotte, J., York, C., Irving, J., Scholl, R. M., & Pingree, R. J. (2015). News recommendations from social media opinion leaders: Effects on media trust and information seeking. Journal of Computer-Mediated Communication, 20(5), 520–535.
Van Eck, P. S., Jager, W., & Leeflang, P. S. (2011). Opinion leaders' role in innovation diffusion: A simulation study. Journal of Product Innovation Management, 28(2), 187–203.
Vaterlaus, J. M., Patten, E. V., Roche, C., & Young, J. A. (2015). The perceived influence of social media on young adult health behaviors. Computers in Human Behavior, 45, 151–157.
Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157–178.
Whiting, A., & Williams, D. (2013). Why people use social media: a uses and gratifications approach. Qualitative Market Research, 16(4), 362–369.
Williams, D. L., Crittenden, V. L., Keo, T., & McCarty, P. (2012). The use of social media: an exploratory study of usage among digital natives. Journal of Public Affairs, 12(2), 127–136.
Xu, C., Ryan, S., Prybutok, V., & Wen, C. (2012). It is not for fun: An examination of social network site usage. Information Management, 49(5), 210–217.