臺灣博碩士論文加值系統

近年來的新冠疫情影響了越南的經濟。 然而，它也為許多商業模式的發展創造了機會，包括通過使用在線應用程序的送餐服務。 本研究探討了在越南通過在線食品配送應用程序進行購買時影響客戶滿意度的因素。 該研究是通過在胡志明市進行的一項有 305 人參與的調查進行的。 通過研究文章，讀者可以大致了解越南電子商務的發展情況以及在越南主要城市開發食品配送應用程序的潛力。

During the covid 19 period, Vietnam applies a social simplification. When the situation improves, the restaurants reopen, the demand for food increases. However, due to the policy of limiting exposure, creating conditions for the food delivery market in Vietnam to flourish. Food delivery apps have become the most popular way of ordering in Vietnam, especially in Ho Chi Minh City. Therefore, this study explores the factors affecting customer satisfaction when making purchases through online food delivery applications in Vietnam. At present, in Vietnam in general and Ho Chi Minh City in particular, theoretical background and research related to user satisfaction online food delivery apps are not popular. That is why the author proposing the topic "Factors affecting customer satisfaction when using Online food delivery app in Ho Chi Minh City.” Through the research paper, readers can have an overview of the development of e-commerce in Vietnam in general and the potential for developing food delivery applications in big cities in Vietnam.

摘要 i
ABSTRACT ii
ACKNOWLEDGEMENT iii
CONTENTS iv
TABLE vi
FIGURE vii
CHAPTER 1 INTRODUCTION 1
1.1 Background of the study 1
1.2 Problem statement 2
1.3 Research Object and Research Questions 3
1.4 Scope of the Study 3
1.5 Meaning of the Study 3
1.6 Structure of the Study 4
CHAPTER 2 LITERATURE REVIEW 5
2.1 Customer Satisfaction 5
2.2 E – commerce and M-commerce 5
2.3 Online food delivery market in Vietnam 6
2.4 Factor affecting customer satisfaction towards food app users 9
2.5 Research Model and Hypotheses 12
CHAPTER 3 RESEARCH METHODOLOGY 14
3.1 Research Design 14
3.2 Research method 17
3.3 Statistics for data analysis 17
CHAPTER 4 DATA ANALYSIS AND FINDINGS 18
4.1. Description of the sample 18
4.2 Descriptive statistics 19
4.3. Reliability test 21
4.4 Exploratory Factor Analysis (EFA) 22
4.5. Pearson correlation 23
4.6. Regression analysis 23
CHAPTER 5 CONCLUSION AND RECOMMENDATION 26
5.1 Conclusion 26
5.2 Recommendation 27
REFERENCES 28
APPENDIXES 30
APPENDIX A: Survey Questionnaire 30
APPENDIX B: Descriptive Statistics 35
APPENDIX C: Cronbach Alpha Analysis 37
APPENDIX D: EFA Analysis 41
APPENDIX E: Pearson Correlation and Regression Analysis 51

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