臺灣博碩士論文加值系統

醫療旅遊對於旅遊整體來講是有幫助的，然而，很少有旅遊者來台灣參與這樣的醫療旅遊活動，在既有的文獻基礎之下，本文整理評估醫療旅遊的指標或影響參與此類旅遊的影響因素。在本研究中，我們進一步探討這些因素，並評估醫療旅遊的架構，以延伸更多的研究方向。本研究經由醫療旅遊學者專家所提供意見回饋，就他們認為最強烈影響醫療旅遊因素完成了前測。接著，我們對其他專家進行正式的問卷調查和訪談，並應用決策試驗和評估實驗室方法來確定專家認為的影響性因素。對於得分高於特定關鍵值的因素被歸類為影響因素，其餘則為結果因素。本研究確定了兩個影響因素：法規和國家形象。在相關文獻和促進醫療旅遊的彙整之下，進一步分析影響因素。本研究的架構和結果，可以提供給醫療旅遊相關業者有益處的管理意涵，優先考慮透過兩個因素：法規和國家形象，提出促進醫療旅遊策略的參考；需要未來的研究，做進一步的探討，以增加本研究結果的普遍性，並試圖找出其他影響因素。

關鍵字：醫療旅遊、關鍵因素、決策實驗室分析法

Abstract
Medical tourism is helpful for tourism as a whole. However, few tourists come to Taiwan to participate in such medical tourism activities. Based on the existing literature, this study organizes the indicators to evaluate medical tourism or influence participation in such tourism. influencing factors. In this study, we further explore these factors and evaluate the architecture of medical tourism to extend further research directions. This study was pre-tested on what they believed to be the most influential factors of medical tourism, with feedback from six medical scholars and experts. We then conducted formal questionnaires and interviews with other experts and applied decision-making experiments and evaluation laboratory methods to determine what the experts considered influential factors. Factors that score above a certain key figure are classified as influencing factors, and the rest are outcome factors. This study identifies two influencing factors: regulations and national image. Under the compilation of relevant literature and promotion of medical tourism, the influencing factors are further analyzed. The structure and results of this paper can provide beneficial management implications for medical tourism-related practitioners, giving priority to two factors: regulations and national image, to propose a reference to promote medical tourism strategies; future research is needed to do further research to increase the generalizability of the findings of this paper and try to identify other influencing factors.

Keywords: medical tourism, key factors, DEMATEL

目錄
摘要 ……………………………………………………………………...………..… i
Abstract …………………………………………………………….……….…..…… ii
誌謝 ……………….……………………………………………….….….…..……... iii
目錄 ……………………………………………………………….……….……..…. iv
圖目錄 ……...…………………………………………………….……….……..….. vi
表目錄 …….………………………………………………………...…………..…... vii
第一章 緒論 .…………………………………………………...….……….…..…... 1
第一節 研究背景與動機 ……………………………………………….…….. 1
第二節 研究目的 ………………………………………………..……...…….. 2
第三節 研究流程 ……………………………………………………...…….... 2
第二章 文獻探討 ……………………………………………………….…..….…... 3
第一節 人力資源 ……………………………………..………….……..…….. 3
第二節 基礎建設 …………………………………..…...……….………..…... 5
第三節 法規 ………………..……….………..……………………………..… 9
第四節 國家形象 ………………………………………………...……..…….. 12
第五節 醫療品質 …………………………………….....……….………..…... 15
第六節 評估指標架構彙整 ………………..……………..…….………..…… 17
第三章 研究方法 ……………………………………………………….…..….…... 18
第一節 DEMATEL介紹 …………………….………..………….…….…….. 18
第二節 DEMATEL分析步驟 …………………………………….……...…... 19
第三節 指標評估架構施測程序 ……………………………………………... 21
第四章 實證分析 ……………………………………………………….…..….…... 22
第一節 醫療旅遊背景介紹 …………………….………..……….…….…….. 22
第二節 前測 ………………………………………...…………….…………... 22
第三節 資料收集 ……………………………………………………………... 24
第四節 研究結果 ………………………………………...……….…………... 25
第五節 討論 …………………………………………………………………... 34
第五章 結論與建議 …………………………………………………….…..….…... 38
第一節 結論 ……………………….…………....………..……….…….…….. 38
第二節 建議 ………………………………………...…………….…………... 39
參考文獻 ……………………………..………………………………….…..….…... 40
附錄一 前測問卷 ……………………………………………………….…..….…... 48
附錄二 正式問卷 ……………………..………………………………...…..….…... 50
附錄三 個人基本資料 ………………………………………………….…..….…... 53


 
圖目錄
圖1-1 研究流程 …………………………………………………………..………... 2
圖4-1 五大構面因果圖 ……………………………………….....…….…………... 27
圖4-2 人力資源（D1）準則因果圖 …………………………………………..…... 28
圖4-3 基礎建設（D2）準則因果圖 …………………………………………..…... 30
圖4-4 法規（D3）準則因果圖 ………………………………………………..…... 31
圖4-5 國家形象（D4）準則因果圖 …………………………………………..…... 33
圖4-6 醫療品質（D5）準則因果圖 …………………………………………..…... 34
 
表目錄
表2-1 評估指標架構彙整 …………………………………………..……………... 17
表4-1 促進醫療旅遊關鍵因素重要度檢核表 ……………………………….….... 23
表4-2 前測專家名單 …………………..…………………………………………... 24
表4-3 正式施測專家名單 ……………………………………………………..…... 24
表4-4 構面及準則編號 ………………………………………………………..…... 25
表4-5 構面的平均直接影響關係矩陣與正規化影響關係矩陣 ……………..…... 26
表4-6 構面的總影響關係矩陣與影響程度 ………………………..………..…..... 26
表4-7 準則的平均直接影響關係矩陣與正規化影響關係矩陣 ……………..…... 27
表4-8 準則的總影響關係矩陣與影響程度 ………………………..………..…..... 27
表4-9 準則的平均直接影響關係矩陣與正規化影響關係矩陣 ……………..…... 29
表4-10 準則的總影響關係矩陣與影響程度 ………………………………..…..... 29
表4-11 準則的平均直接影響關係矩陣與正規化影響關係矩陣 ………..…..…... 30
表4-12 準則的總影響關係矩陣與影響程度 ………………………………..…..... 31
表4-13 準則的平均直接影響關係矩陣與正規化影響關係矩陣 ………..…..…... 32
表4-14 準則的總影響關係矩陣與影響程度 ………………………………..…..... 32
表4-15 準則的平均直接影響關係矩陣與正規化影響關係矩陣 ………..…..…... 33
表4-16 準則的總影響關係矩陣與影響程度 ………………………………..…..... 33

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