臺灣博碩士論文加值系統

企業追求成長之外，新舊資源整合也是當代企業的重要經營方向。本研究是以一家台商中型企業的價值共創歷程，其中分析著其如何藉由價值共創去有效地把新舊資源運用、企業與消費者相互合作，進而建構出同業比較難以模仿之業務模式。資源基礎理論是企業永續發展的利器，企業宜思考資源的涵義和銷售管道的取得，其次，複合式的歷程可有效整合內外部資源，來呈現出企業特色。此外，在研發大數據數位科技之際，新舊資源整合的價值共創，才能被用來有效與消費者進行溝通。本研究提出新舊資源整合與價值共創，作為研究基礎。最後本研究分析企業如何在建構共創型商業模式技術上開發，使得在共創經驗中強調價值不斷更新，銷售與消費者參與度之彈性的應變能力，根據實務意涵，本研究建議系統櫥櫃企業在於市場行銷時，可以考慮循序漸進的方式，藉由生產策略改變與競爭優勢提昇，進而優化線上銷售工作，並將數位科技發展作為基礎，以有效跳脫低利市場，與迎合現代化市場變化，以達到追求企業利潤最大化成長之道。

In addition to the enterprise's pursuit of growth, the integration of new and old resources is also an important business direction for contemporary enterprises. This research is based on the value co-creation process of a Taiwanese medium-sized enterprise, in which it analyzes how it effectively utilizes old and new resources, cooperates with enterprises and consumers through value co-creation, and builds a business that is difficult to imitate in the same industry. model. The resource-based theory is a powerful tool for the sustainable development of an enterprise. Enterprises should consider the meaning of resources and the acquisition of sales channels. Secondly, the compound process can effectively integrate internal and external resources to present the characteristics of the enterprise. In addition, when developing big data digital technology, the value co-creation of the integration of old and new resources can be used to effectively communicate with consumers. This study proposes the integration of old and new resources and value co-creation as the research basis. Finally, this research analyzes how companies can develop in the construction of co-creation business model technology, so that the co-creation experience emphasizes the continuous renewal of value, the flexibility of sales and consumer participation, and according to the practical implications, this research proposes system cabinets When it comes to marketing, enterprises can consider a step-by-step approach. By changing production strategies and improving their competitive advantages, they can optimize online sales and use the development of digital technology as a foundation to effectively escape from low-profit markets and cater to modern market changes. To achieve the pursuit of corporate profit maximization growth.

封面內頁
簽名頁
中文摘要 iii
Abstract iv
誌謝 v
目錄 vi
表目錄 viii
圖目錄 ix

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第二章 文獻探討 4
第一節 價值共創(co-creation of value) 4
第二節 資源基礎理論(Resource-Based View) 5
第三節 核心資源與競爭優勢 6
第四節 資源基礎模型與競爭優勢模型 7
第三章 研究方法 15
第一節 研究方法 15
第二節 個案的選擇 16
第三節 訪談對象 19
第四節 深度訪談法 20
第五節 研究架構 21
第六節 訪談大綱 22
第七節 資料分析 22
第四章 研究發現 24
第一節 原有家具實體館商業模式:階段1 24
第二節 新資源新客戶需求: 階段2 26
第三節 融合新舊資源以電子商務為平台: 階段3 28
第四節 重新賦予企業核心資源與關鍵服務之價值共創:階段4 29
第五章 結論與建議 32
第一節 管理意涵 32
第二節 實務意涵 34
第三節 對未來研究的結論和影響 37
參考文獻 38
附錄 45

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