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The sudden outbreak of Coronavirus (COVID-19) in 2020 has spread around the
world, causing global economic shocks, hospitality industry bear the brunt. For Taiwan, compared with the world, it is regarded as a model country that has been properly controlled during the epidemic, but the global epidemic has not yet, so the hospitality industry, which has always regarded the flow of tourists as the golden stream, is also in crisis and is being tested. Although the Tourism Bureau, M.O.T.C. has promoted national tourism in order to promote the recovery of the tourism industry, it is still unable to fill the international consumption.
The leader in the hotel industry — Regent Hotel, topped the list of total revenue in 2020, on the contrary, some hotels have faced shutdown during the epidemic, and the same situation has occurred in Taiwan from north to south, therefore, the study believes that the hospitality industry in the post-epidemic era is under the shadow of the black swan, and how to improve its operating policy is a key factor. The purpose of the study explore the hospitality industry business strategy in the post-epidemic era, through the literature analysis method, can understand the current hotel industry market overview,
subsequently, the McKinsey 7S model was applied to in-depth interviews for empirical analysis, review the plight and business strategies faced by the hotel industry under the high pressure of the epidemic, define the key factors of the post-epidemic era hospitality industry operation.
The result can be used for providing the hotel operators, the study found that the hotel industry in the post-epidemic era has been actively transforming, in addition to designing a set of service itineraries, and developing a catering delivery market, using its own internal resources to maximize its benefits, strengthen the motivation of tourists to travel when the epidemic recovers, then hotels can once again connect with the market.
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