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研究生:梅丹妮
研究生(外文):Daniela Mejia Correa
論文名稱:精品的永續路 :精品的涵義與企業社會責任之探討
論文名稱(外文):The Road to Luxury Sustainability - A Case Study on the Truth of Luxury and CSR
指導教授:張詠晴張詠晴引用關係
指導教授(外文):Chang, Ariana
口試委員:吳正中李禮孟
口試委員(外文):Wu, Cheng-ChungLee, Lee-Men
口試日期:2022-04-15
學位類別:碩士
校院名稱:輔仁大學
系所名稱:國際創業與經營管理學程碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2022
畢業學年度:110
語文別:英文
論文頁數:68
外文關鍵詞:Corporate social responsibilityluxury industrysustainabilitysustainable developmentsustainable consumptionenvironmental impactsocial impact
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  • 下載下載:51
  • 收藏至我的研究室書目清單書目收藏:1
Sustainability as well as Corporate Social Responsibility are topics that have been becoming more important in the past years. Today, every company out there should have an established CSR policy which treats both the social and environmental impacts. The Luxury industry is one of the biggest and most renowned industries in the world, therefore it can act as a leader when it comes to reaching sustainability. However, luxury’s compatibility with sustainability has created confrontations between experts and scholars. This study aimed to analyze those confrontation theories and points of views on luxury and CSR, as well as the current efforts luxury groups such as LVMH and Kering, are making on their road to sustainability, to conclude whether sustainability is compatible with the luxury industry. Through a case study that includes a detailed literature review and a questionnaire, it was proven that the luxury industry is extremely compatible with sustainability and further on, that it has been working hardly on its road to reach it. This study’s findings exalt that the sustainable efforts made by luxury groups are recent but consistent and ambitious efforts, as well as the lack of communication the luxury groups have in spreading notice of their CSR initiatives.
Chapter I Introduction 1
1.1 Research Motivation 2
1.2 Research Purpose 2
1.3 Research Questions 2
1.4 Research Design 3

Chapter II Literature Review and Documentary Analysis 4
2.1 Definitions 4
2.2.Luxury and Sustainability Points of View 10
2.3.Luxury World Sustainability History and Current Policies 14

Chapter III Methodology 46
3.1 Case Study 46
3.2 Qualitative and Quantitative Research 47
3.3 Questionnaire Structure 48

Chapter IV Results and Analysis 51
4.1 Results 51
4.2 Analysis 53

Chapter V Conclusions 56
5.1 Discussion 56
5.2 Limitations 58
5.3 Managerial Implications 59

REFERENCES 61
APPENDIX 66

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