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With the advancement of science and technology, the learning methods of modern people have become more diverse. An anthropomorphic artwork that uses behavior as a digital behavior, using factors such as human appearance, habits, emotions, etc. Transforming on non-human objects induces the viewer to have a knowing smile on the character, which in turn arouses people’s curiosity to increase the interaction with the character. Brand personification and image spokespersons have become the current marketing trend. For example, the mascot "Kumamoto" in Kumamoto City, Japan has a great reputation, and Kumamoto Prefecture is also highly praised by "a prefecture with information dissemination ability".It can be seen that creating an anthropomorphic image spokesperson role to enhance the brand image and creating greater commercial benefits is a very important topic.
This creative research adopts literature discussion, relevant type case analysis and creative practice, draws up the steps of anthropomorphic character construction, creates anthropomorphic characters that conform to the image of the saint tomato, and masters the personification of the saint tomato described by the anthropomorphic method through actual display Whether the degree meets expectations, the degree of attraction of visitors, and the degree of image restoration.
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