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研究生:蘇博宇
研究生(外文):Teerachart Sukcharoen
論文名稱:Factors Influencing Users’ Continuance Intention Usage in an Online Food Delivery Service Application: Foodpanda
論文名稱(外文):Factors Influencing Users’ Continuance Intention Usage in an Online Food Delivery Service Application: Foodpanda
指導教授:班札德
指導教授(外文):Behzad Foroughi
口試委員:李永成林帆
口試委員(外文):Joe LeeFrançois Bouchetoux
口試日期:2022-06-29
學位類別:碩士
校院名稱:義守大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2022
畢業學年度:110
語文別:英文
論文頁數:54
外文關鍵詞:echnology Continuance Theory (TCT)Information System (IS)online food delivery (OFD)Confirmation (CON)Perceived usefulness (PU)Perceived Ease of Use (PEU)Satisfaction (SAT)Attitude (ATT)Continuance Intention (CI)
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In order to seize a larger proportion of the market and increase sales in the food industry, a new distribution of food delivery and marketing channel, online food delivery services have evolved in recent years. This new approach to the distribution of business delivery has quickly gained widespread acceptance, particularly among younger, more active people who are also employed. Additionally, the level of competition in this industry has increased as the rise in users' expectations as a direct response to the concern with time convenience and food ordering. However, this has not come at the expense of the quality of the goods and services that are offered. As a result, it is essential for Foodpanda service provider to have an in-depth knowledge of the nature and requirements of the online service industry, in addition to the characteristics that are deemed essential by consumers in this expanding market. Hence, the objective of this research is to establish an integrated model of TCT that investigate the relationship of several antecedents, including pre-adoption stage; confirmation, perceived usefulness, perceived ease of use, and post-adoption stage; satisfaction, attitude, and continuance intention towards using Foodpanda application among Thai urban residents.
Abstract 1
Chapter 1: INTRODUCTION
1.1 Research Background 3
1.2 Research Objectives 5
1.3 Research Questions 6
Chapter 2: LITERATURE REVIEW
2.1 Technology Continuance Theory (TCT) 7
2.2 Hypotheses Development 8
2.3 Research Framework 13
Chapter 3: METHODOLOGY
3.1 Research Design 14
3.2 Measurements of Constructs 14
3.3 Sampling and Data Collection 16
3.4 Data Analysis 16
Chapter 4: Data Analysis
4.1 Descriptive Analysis 18
4.2 Factor Analysis 22
4.3 Hypotheses Testing 25
Chapter 5: Conclusion
5.1 Discussion and Interpretation of Findings 32
5.2 Theoretical and Managerial Implication 35
5.3 Limitations and Future Research 36
5.4 Conclusion 36
References 38
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