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Beverage shops, popularized by bubble tea since 1980, have become an important life culture in Taiwan. Beverage shops, whether it is a single store or from a chain system, have their own "tea-drinking philosophy". By mixing and matching various raw materials, a variety of delicious and eye-catching beverages are released to satisfy consumers. Today, equipment, raw materials, and various cost information are transparent, and major brands are constantly launching, the beverage market has developed into a highly competitive "Red Sea Market". In addition to products innovation, each store also focuses on employee's management and training. It is hoped that through the education and training for personnel, the quality of employees will be improved, and the employees can timely report the needs and responses of consumers to adjust the company's future business directions and policies. Therefore, in a store, "Store Manager", has become a very important role in personnel management. This research focuses on competencies that a "store manager" should have according to his job content and responsibilities, and make an in-depth analysis and discussion. Research summarizes the competencies needed to develop great store managers. In knowledge, skills, and abilities dimensions include production process management, store operation, employee training, goals achievement, customer relationship, local market analysis, leading teams, and brand promotion. In personal traits dimension includes positive, enthusiastic, enjoy providing service, like to learn, confident and optimistic, cooperative, ambitious.
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