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Arif, F. Z. El. (2020). Insurance Distribution in the Digital Age. IOSR Journal of Economics and Finance (IOSR-JEF). Banerji, J., Kundu, K., & Alam, P. A. (2020). Influence of behavioral biases on investment behavior. SCMS Journal of Indian Management, 17(1), 81–98. Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69(4), 133–152. Bhatia, R., Bhat, A. K., & Tikoria, J. (2021). Life insurance purchase behaviour: A systematic review and directions for future research. International Journal of Consumer Studies, March, 1–27. Braddy, P. W., Meade, A. W., & Kroustalis, C. M. (2008). Online recruiting: The effects of organizational familiarity, website usability, and website attractiveness on viewers’ impressions of organizations. Computers in Human Behavior, 24(6), 2992–3001. Brucks, M., Zeithaml, V. A., & Naylor, G. (2000). Price and brand name as indicators of quality dimensions. Journal of the Academy of Marketing Science, 28(3), 359–374. https://link.springer.com/content/pdf/10.1177%2F0092070300283005.pdf Camerer, C. F., & Kunreuther, H. (1989). Decision Processes for Low Probability Events: Policy Implications. Journal of Policy Analysis and Management, 8(4), 565. Cappiello, A. (2020). The Digital (R)evolution of Insurance Business Models. American Journal of Economics and Business Administration, 12(1), 1–13. Chang, S. H., Chih, W. H., Liou, D. K., & Yang, Y. T. (2016). The mediation of cognitive attitude for online shopping. Information Technology and People, 29(3), 618–646. Chauliac, M., Catrysse, L., Gijbels, D., & Donche, V. (2020). It is all in the surv-eye: Can eye tracking data shed light on the internal consistency in self-report questionnaires on cognitive processing strategies? Frontline Learning Research, 8(3), 26–39. Chen, Y. H., Hsu, I. C., & Lin, C. C. (2010). Website attributes that increase consumer purchase intention: A conjoint analysis. Journal of Business Research, 63(9–10), 1007–1014. Cheung, C. M. K., Xiao, B. S., & Liu, I. L. B. (2014). Do actions speak louder than voices? the signaling role of social information cues in influencing consumer purchase decisions. Decision Support Systems, 65(C), 50–58. Coe, N. B., Belbase, A., & Wu, A. Y. (2016). Overcoming Barriers to Life Insurance Coverage: A Behavioral Approach. Risk Management and Insurance Review, 19(2), 307–336. Cohen, A., & Siegelman, P. (2010). Testing for adverse selection in insurance markets. Journal of Risk and Insurance, 77(7), 39–84. https://doi.org/10.1111/j.1539-6975.2009.01337.x Connelly, B. L., Certo, S. T., Ireland, R. D., & Reutzel, C. R. (2011). Signaling theory: A review and assessment. Journal of Management, 37(1), 39–67. Cortinas, M., Cabeza, R., Chocarro, R., & Villanueva, A. (2019). Attention to online channels across the path to purchase: An eye-tracking study. Electronic Commerce Research and Applications, 36(September 2018), 100864. Eling, M., & Lehmann, M. (2018). The Impact of Digitalization on the Insurance Value Chain and the Insurability of Risks. Geneva Papers on Risk and Insurance: Issues and Practice, 43(3), 359–396. Felfernig, A., & Gula, B. (2006). An empirical study on consumer behavior in the interaction with knowledge-based recommender applications. CEC/EEE 2006 Joint Conferences, 2006. Fu, X., Zhang, B., Xie, Q., Xiao, L., & Che, Y. (2011). Impact of Quantity and Timeliness of EWOM Information on Consumer’s Online Purchase Intention under C2C Environment. Asian Journal of Business Research, 1(2), 37–52. Gedikli, F., Jannach, D., & Ge, M. (2014). How should i explain? A comparison of different explanation types for recommender systems. International Journal of Human Computer Studies, 72(4), 367–382. Gefen, & Straub. (2003). Managing User Trust in B2C e-Services. E-Service Journal, 2(2), 7. Glass, A., McGuinness, D. L., & Wolverton, M. (2008). Toward establishing trust in adaptive agents. International Conference on Intelligent User Interfaces, Proceedings IUI, 227–236. Hassanein, K., & Head, M. (2007). Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping. International Journal of Human Computer Studies, 65(8), 689–708. Huber, C., Gatzert, N., & Schmeiser, H. (2015). How does price presentation influence consumer choice? The case of life insurance products. Journal of Risk and Insurance, 82(2), 401–432. Huber, C., & Schlager, T. (2018). Testing the risk as feeling and risk as analysis perspective for insurance: The antecedents of purchasing unit-linked life insurance products. Journal of Financial Services Marketing, 23(1), 25–37. Johnson, D., & Grayson, K. (2005). Cognitive and affective trust in service relationships. Journal of Business Research, 58(4), 500–507. Kim, J., & Yoo, B. (2000). Toward the optimal link structure of the cyber shopping mall. International Journal of Human Computer Studies, 52(3), 531–551. Kok, E. M., & Jarodzka, H. (2017). Before your very eyes: The value and limitations of eye tracking in medical education. Medical Education, 51(1), 114–122. Komiak, S. Y. X., & Benbasat, I. (2006). The effects of personalization and familiarity on trust and adoption of recommendation agents. MIS Quarterly: Management Information Systems, 30(4), 941–960. Lee, H. S., Sun, P. C., Chen, T. S., & Jhu, Y. J. (2015). The effects of avatar on trust and purchase intention of female online consumer: Consumer knowledge as a moderator. International Journal of Electronic Commerce Studies, 6(1), 99–118. Liao, C., Lin, H. N., Luo, M. M., & Chea, S. (2017). Factors influencing online shoppers’ repurchase intentions: The roles of satisfaction and regret. Information and Management, 54(5), 651–668. Mao, J. Y., & Benbasat, I. (2000). The use of explanations in knowledge-based systems: Cognitive perspectives and a process-tracing analysis. Journal of Management Information Systems, 17(2), 153–179. Mavlanova, T., Benbunan-Fich, R., & Koufaris, M. (2012). Signaling theory and information asymmetry in online commerce. Information and Management, 49(5), 240–247. McAllister, D. J. (1995). Affect- and Cognition-Based Trust as Foundations for Interpersonal Cooperation in Organizations.pdf. Academy of Management, 38(1), 24–59. Menon, R. G. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008–5013. Montero Perez, M., Peters, E., & Desmet, P. (2015). Enhancing Vocabulary Learning Through Captioned Video: An Eye-Tracking Study. Modern Language Journal, 99(2), 308–328. Mou, J., & Shin, D. (2018). Effects of social popularity and time scarcity on online consumer behaviour regarding smart healthcare products: An eye-tracking approach. Computers in Human Behavior, 78, 74–89. Nunes, I., & Jannach, D. (2017). A systematic review and taxonomy of explanations in decision support and recommender systems. User Modeling and User-Adapted Interaction, 27(3–5), 393–444. Paul J. H. Schoemaker and Howard C. Kunreuther. (1979). An Experimental Study of Insurance Decisions. The Journal of Risk and Insurance, 46(4), 603–618. https://doi.org/10.2307/252533 Richter, A., Ruß, J., & Schelling, S. (2019). Insurance customer behavior: Lessons from behavioral economics. Risk Management and Insurance Review, 22(2), 183–205. Richter, A., Schiller, J., & Schlesinger, H. (2014). Behavioral insurance: Theory and experiments. Journal of Risk and Uncertainty, 48(2), 85–96. Slovic, P. (1987). Perception of risk. Science, 236(4799), 280–285. Slykhuis, D. A., Wiebe, E. N., & Annetta, L. A. (2005). Eye-tracking students’ attention to PowerPoint photographs in a science education setting. Journal of Science Education and Technology, 14(5–6), 509–520. Tan, W. K., Tan, C. H., & Teo, H. H. (2012). Consumer-based decision aid that explains which to buy: Decision confirmation or overconfidence bias? Decision Support Systems, 53(1), 127–141. Tennyson, S. (2011). Consumers’ Insurance Literacy: Evidence from Survey Data. Financial Services Review, 20(3), 165. Tintarev, N., & Masthoff, J. (2007). A survey of explanations in recommender systems. Proceedings - International Conference on Data Engineering, 801–810. Todd, P. A., & Grenci, R. T. (2002). Solutions-Driven Marketing. Communications of the Acm, 45(3), 64–71. Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185(4157), 1124–1131. Wang, Q., Ma, D., Chen, H., Ye, X., & Xu, Q. (2020). Effects of background complexity on consumer visual processing: An eye-tracking study. Journal of Business Research. https://www.sciencedirect.com/science/article/pii/S0148296319304357 Wang, Q., Yang, S., Liu, M., Cao, Z., & Ma, Q. (2014). An eye-tracking study of website complexity from cognitive load perspective. Decision Support Systems, 62, 1–10. Wang, W., & Benbasat, I. (2007). Recommendation agents for electronic commerce: Effects of explanation facilities on trusting beliefs. In Journal of Management Information Systems (Vol. 23, Issue 4). Wang, W., Qiu, L., Kim, D., & Benbasat, I. (2016). Effects of rational and social appeals of online recommendation agents on cognition- and affect-based trust. Decision Support Systems, 86, 48–60. Wells, J. D., Valacich, J. S., & Hess, T. J. (2011). What signal are you sending? How website quality influences perceptions of product quality and purchase intentions. MIS Quarterly: Management Information Systems, 35(2), 373–396. Yu, T. W., & Chen, T. J. (2018). Online travel insurance purchase intention : a transaction cost perspective. Journal of Travel and Tourism Marketing, 35(9), 1175–1186. Zhang, K. Z. K., Lee, M. K. O., Cheung, C. M. K., Shen, A. X. L., Jin, X. L., & Chen, H. (2010). Exploring the moderating effect of information inconsistency in a trust-based online shopping model. Proceedings of the Annual Hawaii International Conference on System Sciences, 1–9. Zhou, J., Syed Z. Arshad, Luo, S., & Chen, F. (2017). Effects of uncertainty and cognitive load on user trust in predictive decision making. Conference on Human Factors in Computing Systems - Proceedings, 23–39. Arif, F. Z. El. (2020). Insurance Distribution in the Digital Age. IOSR Journal of Economics and Finance (IOSR-JEF). Banerji, J., Kundu, K., & Alam, P. A. (2020). Influence of behavioral biases on investment behavior. SCMS Journal of Indian Management, 17(1), 81–98. Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69(4), 133–152. Bhatia, R., Bhat, A. K., & Tikoria, J. (2021). Life insurance purchase behaviour: A systematic review and directions for future research. International Journal of Consumer Studies, March, 1–27. Braddy, P. W., Meade, A. W., & Kroustalis, C. M. (2008). Online recruiting: The effects of organizational familiarity, website usability, and website attractiveness on viewers’ impressions of organizations. Computers in Human Behavior, 24(6), 2992–3001. Brucks, M., Zeithaml, V. A., & Naylor, G. (2000). Price and brand name as indicators of quality dimensions. Journal of the Academy of Marketing Science, 28(3), 359–374. https://link.springer.com/content/pdf/10.1177%2F0092070300283005.pdf Camerer, C. F., & Kunreuther, H. (1989). Decision Processes for Low Probability Events: Policy Implications. Journal of Policy Analysis and Management, 8(4), 565. Cappiello, A. (2020). The Digital (R)evolution of Insurance Business Models. American Journal of Economics and Business Administration, 12(1), 1–13. Chang, S. H., Chih, W. H., Liou, D. K., & Yang, Y. T. (2016). The mediation of cognitive attitude for online shopping. Information Technology and People, 29(3), 618–646. Chauliac, M., Catrysse, L., Gijbels, D., & Donche, V. (2020). It is all in the surv-eye: Can eye tracking data shed light on the internal consistency in self-report questionnaires on cognitive processing strategies? Frontline Learning Research, 8(3), 26–39. Chen, Y. H., Hsu, I. C., & Lin, C. C. (2010). Website attributes that increase consumer purchase intention: A conjoint analysis. Journal of Business Research, 63(9–10), 1007–1014. Cheung, C. M. K., Xiao, B. S., & Liu, I. L. B. (2014). Do actions speak louder than voices? the signaling role of social information cues in influencing consumer purchase decisions. Decision Support Systems, 65(C), 50–58. Coe, N. B., Belbase, A., & Wu, A. Y. (2016). Overcoming Barriers to Life Insurance Coverage: A Behavioral Approach. Risk Management and Insurance Review, 19(2), 307–336. Cohen, A., & Siegelman, P. (2010). Testing for adverse selection in insurance markets. Journal of Risk and Insurance, 77(7), 39–84. https://doi.org/10.1111/j.1539-6975.2009.01337.x Connelly, B. L., Certo, S. T., Ireland, R. D., & Reutzel, C. R. (2011). Signaling theory: A review and assessment. Journal of Management, 37(1), 39–67. Cortinas, M., Cabeza, R., Chocarro, R., & Villanueva, A. (2019). Attention to online channels across the path to purchase: An eye-tracking study. Electronic Commerce Research and Applications, 36(September 2018), 100864. Eling, M., & Lehmann, M. (2018). The Impact of Digitalization on the Insurance Value Chain and the Insurability of Risks. Geneva Papers on Risk and Insurance: Issues and Practice, 43(3), 359–396. Felfernig, A., & Gula, B. (2006). An empirical study on consumer behavior in the interaction with knowledge-based recommender applications. CEC/EEE 2006 Joint Conferences, 2006. Fu, X., Zhang, B., Xie, Q., Xiao, L., & Che, Y. (2011). Impact of Quantity and Timeliness of EWOM Information on Consumer’s Online Purchase Intention under C2C Environment. Asian Journal of Business Research, 1(2), 37–52. Gedikli, F., Jannach, D., & Ge, M. (2014). How should i explain? A comparison of different explanation types for recommender systems. International Journal of Human Computer Studies, 72(4), 367–382. Gefen, & Straub. (2003). Managing User Trust in B2C e-Services. E-Service Journal, 2(2), 7. Glass, A., McGuinness, D. L., & Wolverton, M. (2008). Toward establishing trust in adaptive agents. International Conference on Intelligent User Interfaces, Proceedings IUI, 227–236. Hassanein, K., & Head, M. (2007). Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping. International Journal of Human Computer Studies, 65(8), 689–708. Huber, C., Gatzert, N., & Schmeiser, H. (2015). How does price presentation influence consumer choice? The case of life insurance products. Journal of Risk and Insurance, 82(2), 401–432. Huber, C., & Schlager, T. (2018). Testing the risk as feeling and risk as analysis perspective for insurance: The antecedents of purchasing unit-linked life insurance products. Journal of Financial Services Marketing, 23(1), 25–37. Johnson, D., & Grayson, K. (2005). Cognitive and affective trust in service relationships. Journal of Business Research, 58(4), 500–507. Kim, J., & Yoo, B. (2000). Toward the optimal link structure of the cyber shopping mall. International Journal of Human Computer Studies, 52(3), 531–551. Kok, E. M., & Jarodzka, H. (2017). Before your very eyes: The value and limitations of eye tracking in medical education. Medical Education, 51(1), 114–122. Komiak, S. Y. X., & Benbasat, I. (2006). The effects of personalization and familiarity on trust and adoption of recommendation agents. MIS Quarterly: Management Information Systems, 30(4), 941–960. Lee, H. S., Sun, P. C., Chen, T. S., & Jhu, Y. J. (2015). The effects of avatar on trust and purchase intention of female online consumer: Consumer knowledge as a moderator. International Journal of Electronic Commerce Studies, 6(1), 99–118. Liao, C., Lin, H. N., Luo, M. M., & Chea, S. (2017). Factors influencing online shoppers’ repurchase intentions: The roles of satisfaction and regret. Information and Management, 54(5), 651–668. Mao, J. Y., & Benbasat, I. (2000). The use of explanations in knowledge-based systems: Cognitive perspectives and a process-tracing analysis. Journal of Management Information Systems, 17(2), 153–179. Mavlanova, T., Benbunan-Fich, R., & Koufaris, M. (2012). Signaling theory and information asymmetry in online commerce. Information and Management, 49(5), 240–247. McAllister, D. J. (1995). Affect- and Cognition-Based Trust as Foundations for Interpersonal Cooperation in Organizations.pdf. Academy of Management, 38(1), 24–59. Menon, R. G. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008–5013. Montero Perez, M., Peters, E., & Desmet, P. (2015). Enhancing Vocabulary Learning Through Captioned Video: An Eye-Tracking Study. Modern Language Journal, 99(2), 308–328. Mou, J., & Shin, D. (2018). Effects of social popularity and time scarcity on online consumer behaviour regarding smart healthcare products: An eye-tracking approach. Computers in Human Behavior, 78, 74–89. Nunes, I., & Jannach, D. (2017). A systematic review and taxonomy of explanations in decision support and recommender systems. User Modeling and User-Adapted Interaction, 27(3–5), 393–444. Paul J. H. Schoemaker and Howard C. Kunreuther. (1979). An Experimental Study of Insurance Decisions. The Journal of Risk and Insurance, 46(4), 603–618. https://doi.org/10.2307/252533 Richter, A., Ruß, J., & Schelling, S. (2019). Insurance customer behavior: Lessons from behavioral economics. Risk Management and Insurance Review, 22(2), 183–205. Richter, A., Schiller, J., & Schlesinger, H. (2014). Behavioral insurance: Theory and experiments. Journal of Risk and Uncertainty, 48(2), 85–96. Slovic, P. (1987). Perception of risk. Science, 236(4799), 280–285. Slykhuis, D. A., Wiebe, E. N., & Annetta, L. A. (2005). Eye-tracking students’ attention to PowerPoint photographs in a science education setting. Journal of Science Education and Technology, 14(5–6), 509–520. Tan, W. K., Tan, C. H., & Teo, H. H. (2012). Consumer-based decision aid that explains which to buy: Decision confirmation or overconfidence bias? Decision Support Systems, 53(1), 127–141. Tennyson, S. (2011). Consumers’ Insurance Literacy: Evidence from Survey Data. Financial Services Review, 20(3), 165. Tintarev, N., & Masthoff, J. (2007). A survey of explanations in recommender systems. Proceedings - International Conference on Data Engineering, 801–810. Todd, P. A., & Grenci, R. T. (2002). Solutions-Driven Marketing. Communications of the Acm, 45(3), 64–71. Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185(4157), 1124–1131. Wang, Q., Ma, D., Chen, H., Ye, X., & Xu, Q. (2020). Effects of background complexity on consumer visual processing: An eye-tracking study. Journal of Business Research. https://www.sciencedirect.com/science/article/pii/S0148296319304357 Wang, Q., Yang, S., Liu, M., Cao, Z., & Ma, Q. (2014). An eye-tracking study of website complexity from cognitive load perspective. Decision Support Systems, 62, 1–10. Wang, W., & Benbasat, I. (2007). Recommendation agents for electronic commerce: Effects of explanation facilities on trusting beliefs. In Journal of Management Information Systems (Vol. 23, Issue 4). Wang, W., Qiu, L., Kim, D., & Benbasat, I. (2016). Effects of rational and social appeals of online recommendation agents on cognition- and affect-based trust. Decision Support Systems, 86, 48–60. Wells, J. D., Valacich, J. S., & Hess, T. J. (2011). What signal are you sending? How website quality influences perceptions of product quality and purchase intentions. MIS Quarterly: Management Information Systems, 35(2), 373–396. Yu, T. W., & Chen, T. J. (2018). Online travel insurance purchase intention : a transaction cost perspective. Journal of Travel and Tourism Marketing, 35(9), 1175–1186. Zhang, K. Z. K., Lee, M. K. O., Cheung, C. M. K., Shen, A. X. L., Jin, X. L., & Chen, H. (2010). Exploring the moderating effect of information inconsistency in a trust-based online shopping model. Proceedings of the Annual Hawaii International Conference on System Sciences, 1–9. Zhou, J., Syed Z. Arshad, Luo, S., & Chen, F. (2017). Effects of uncertainty and cognitive load on user trust in predictive decision making. Conference on Human Factors in Computing Systems - Proceedings, 23–39. Arif, F. Z. El. (2020). Insurance Distribution in the Digital Age. IOSR Journal of Economics and Finance (IOSR-JEF). Banerji, J., Kundu, K., & Alam, P. A. (2020). Influence of behavioral biases on investment behavior. SCMS Journal of Indian Management, 17(1), 81–98. Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69(4), 133–152. Bhatia, R., Bhat, A. K., & Tikoria, J. (2021). Life insurance purchase behaviour: A systematic review and directions for future research. International Journal of Consumer Studies, March, 1–27. Braddy, P. W., Meade, A. W., & Kroustalis, C. M. (2008). Online recruiting: The effects of organizational familiarity, website usability, and website attractiveness on viewers’ impressions of organizations. Computers in Human Behavior, 24(6), 2992–3001. Brucks, M., Zeithaml, V. A., & Naylor, G. (2000). Price and brand name as indicators of quality dimensions. Journal of the Academy of Marketing Science, 28(3), 359–374. https://link.springer.com/content/pdf/10.1177%2F0092070300283005.pdf Camerer, C. F., & Kunreuther, H. (1989). Decision Processes for Low Probability Events: Policy Implications. Journal of Policy Analysis and Management, 8(4), 565. Cappiello, A. (2020). The Digital (R)evolution of Insurance Business Models. American Journal of Economics and Business Administration, 12(1), 1–13. Chang, S. H., Chih, W. H., Liou, D. K., & Yang, Y. T. (2016). The mediation of cognitive attitude for online shopping. Information Technology and People, 29(3), 618–646. Chauliac, M., Catrysse, L., Gijbels, D., & Donche, V. (2020). It is all in the surv-eye: Can eye tracking data shed light on the internal consistency in self-report questionnaires on cognitive processing strategies? Frontline Learning Research, 8(3), 26–39. Chen, Y. H., Hsu, I. C., & Lin, C. C. (2010). Website attributes that increase consumer purchase intention: A conjoint analysis. Journal of Business Research, 63(9–10), 1007–1014. Cheung, C. M. K., Xiao, B. S., & Liu, I. L. B. (2014). Do actions speak louder than voices? the signaling role of social information cues in influencing consumer purchase decisions. Decision Support Systems, 65(C), 50–58. Coe, N. B., Belbase, A., & Wu, A. Y. (2016). Overcoming Barriers to Life Insurance Coverage: A Behavioral Approach. Risk Management and Insurance Review, 19(2), 307–336. Cohen, A., & Siegelman, P. (2010). Testing for adverse selection in insurance markets. Journal of Risk and Insurance, 77(7), 39–84. https://doi.org/10.1111/j.1539-6975.2009.01337.x Connelly, B. L., Certo, S. T., Ireland, R. D., & Reutzel, C. R. (2011). Signaling theory: A review and assessment. Journal of Management, 37(1), 39–67. Cortinas, M., Cabeza, R., Chocarro, R., & Villanueva, A. (2019). Attention to online channels across the path to purchase: An eye-tracking study. Electronic Commerce Research and Applications, 36(September 2018), 100864. Eling, M., & Lehmann, M. (2018). The Impact of Digitalization on the Insurance Value Chain and the Insurability of Risks. Geneva Papers on Risk and Insurance: Issues and Practice, 43(3), 359–396. Felfernig, A., & Gula, B. (2006). An empirical study on consumer behavior in the interaction with knowledge-based recommender applications. CEC/EEE 2006 Joint Conferences, 2006. Fu, X., Zhang, B., Xie, Q., Xiao, L., & Che, Y. (2011). Impact of Quantity and Timeliness of EWOM Information on Consumer’s Online Purchase Intention under C2C Environment. Asian Journal of Business Research, 1(2), 37–52. Gedikli, F., Jannach, D., & Ge, M. (2014). How should i explain? A comparison of different explanation types for recommender systems. International Journal of Human Computer Studies, 72(4), 367–382. Gefen, & Straub. (2003). Managing User Trust in B2C e-Services. E-Service Journal, 2(2), 7. Glass, A., McGuinness, D. L., & Wolverton, M. (2008). Toward establishing trust in adaptive agents. International Conference on Intelligent User Interfaces, Proceedings IUI, 227–236. Hassanein, K., & Head, M. (2007). Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping. International Journal of Human Computer Studies, 65(8), 689–708. Huber, C., Gatzert, N., & Schmeiser, H. (2015). How does price presentation influence consumer choice? The case of life insurance products. Journal of Risk and Insurance, 82(2), 401–432. Huber, C., & Schlager, T. (2018). Testing the risk as feeling and risk as analysis perspective for insurance: The antecedents of purchasing unit-linked life insurance products. Journal of Financial Services Marketing, 23(1), 25–37. Johnson, D., & Grayson, K. (2005). Cognitive and affective trust in service relationships. Journal of Business Research, 58(4), 500–507. Kim, J., & Yoo, B. (2000). Toward the optimal link structure of the cyber shopping mall. International Journal of Human Computer Studies, 52(3), 531–551. Kok, E. M., & Jarodzka, H. (2017). Before your very eyes: The value and limitations of eye tracking in medical education. Medical Education, 51(1), 114–122. Komiak, S. Y. X., & Benbasat, I. (2006). The effects of personalization and familiarity on trust and adoption of recommendation agents. MIS Quarterly: Management Information Systems, 30(4), 941–960. Lee, H. S., Sun, P. C., Chen, T. S., & Jhu, Y. J. (2015). The effects of avatar on trust and purchase intention of female online consumer: Consumer knowledge as a moderator. International Journal of Electronic Commerce Studies, 6(1), 99–118. Liao, C., Lin, H. N., Luo, M. M., & Chea, S. (2017). Factors influencing online shoppers’ repurchase intentions: The roles of satisfaction and regret. Information and Management, 54(5), 651–668. Mao, J. Y., & Benbasat, I. (2000). The use of explanations in knowledge-based systems: Cognitive perspectives and a process-tracing analysis. Journal of Management Information Systems, 17(2), 153–179. Mavlanova, T., Benbunan-Fich, R., & Koufaris, M. (2012). Signaling theory and information asymmetry in online commerce. Information and Management, 49(5), 240–247. McAllister, D. J. (1995). Affect- and Cognition-Based Trust as Foundations for Interpersonal Cooperation in Organizations.pdf. Academy of Management, 38(1), 24–59. Menon, R. G. V., Sigurdsson, V., Larsen, N. M., Fagerstrøm, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye tracking patterns in retail clothing. Journal of Business Research, 69(11), 5008–5013. Montero Perez, M., Peters, E., & Desmet, P. (2015). Enhancing Vocabulary Learning Through Captioned Video: An Eye-Tracking Study. Modern Language Journal, 99(2), 308–328. Mou, J., & Shin, D. (2018). Effects of social popularity and time scarcity on online consumer behaviour regarding smart healthcare products: An eye-tracking approach. Computers in Human Behavior, 78, 74–89. Nunes, I., & Jannach, D. (2017). A systematic review and taxonomy of explanations in decision support and recommender systems. User Modeling and User-Adapted Interaction, 27(3–5), 393–444. Paul J. H. Schoemaker and Howard C. Kunreuther. (1979). An Experimental Study of Insurance Decisions. The Journal of Risk and Insurance, 46(4), 603–618. https://doi.org/10.2307/252533 Richter, A., Ruß, J., & Schelling, S. (2019). Insurance customer behavior: Lessons from behavioral economics. Risk Management and Insurance Review, 22(2), 183–205. Richter, A., Schiller, J., & Schlesinger, H. (2014). Behavioral insurance: Theory and experiments. Journal of Risk and Uncertainty, 48(2), 85–96. Slovic, P. (1987). Perception of risk. Science, 236(4799), 280–285. Slykhuis, D. A., Wiebe, E. N., & Annetta, L. A. (2005). Eye-tracking students’ attention to PowerPoint photographs in a science education setting. Journal of Science Education and Technology, 14(5–6), 509–520. Tan, W. K., Tan, C. H., & Teo, H. H. (2012). Consumer-based decision aid that explains which to buy: Decision confirmation or overconfidence bias? Decision Support Systems, 53(1), 127–141. Tennyson, S. (2011). Consumers’ Insurance Literacy: Evidence from Survey Data. Financial Services Review, 20(3), 165. Tintarev, N., & Masthoff, J. (2007). A survey of explanations in recommender systems. Proceedings - International Conference on Data Engineering, 801–810. Todd, P. A., & Grenci, R. T. (2002). Solutions-Driven Marketing. Communications of the Acm, 45(3), 64–71. Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. 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