跳到主要內容

臺灣博碩士論文加值系統

(44.192.94.177) 您好!臺灣時間:2024/07/16 23:43
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:胡修瑜
研究生(外文):Hu, Hsiu-yu
論文名稱:A Study on Anime, Comic and Game (ACG) Consumer Behaviors as a Result of the Change in Lifestyles since the COVID-19 Pandemic
論文名稱(外文):A Study on Anime, Comic and Game (ACG) Consumer Behaviors as a Result of the Change in Lifestyles since the COVID-19 Pandemic
指導教授:溫敏杰溫敏杰引用關係
指導教授(外文):Wen, Miin-Jye
口試委員:林彣珊張佑宇李國榮
口試日期:2022-01-05
學位類別:碩士
校院名稱:國立成功大學
系所名稱:國際經營管理研究所碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2022
畢業學年度:110
語文別:英文
論文頁數:42
中文關鍵詞:動畫漫畫遊戲環境刺激-行為個體-趨避回應模型COVID-19情緒認知理論疫情購買意向購買行為顧客行為
外文關鍵詞:AnimeComicGamingStimulus-organism-responseCognitive emotion theoryCOVID-19PandemicIntentionPurchasing behaviorConsumer behavior
相關次數:
  • 被引用被引用:0
  • 點閱點閱:252
  • 評分評分:
  • 下載下載:50
  • 收藏至我的研究室書目清單書目收藏:1
自COVID-19流行於世界以來,社交限制(例如居家隔離、國界封鎖)不只限制人類的天性──社交能力,消費者的習慣也因此而有所改變。在有了足夠的生活必需品後,消費者逐漸關注起娛樂性產品。而在這其中,漫、漫畫和遊戲(簡稱:ACG)在這兩年中的全球消費額明顯增加。本論文旨在更好地了解消費者的 ACG 購買意願在 COVID-19 大流行期間如何變化。我們所使用的結構模型是基於環境刺激-行為個體-趨避回應模型(簡稱:S-O-R模型),並同時應用認知情緒理論以支持環境、心理因素和消費行為的關係。我們使用263名台灣的受訪者,以線上問卷蒐集在線購買習慣數據。我們使用SPSS和AMOS18分析,並發現感知嚴重程度、社會影響和社會規範等認知因素與情緒反應,而且情緒反應會影響自我隔離期間的購買意願。以結論上來說,這項探索性研究能讓 ACG 商家更好地了解流行病期間的消費者意圖。
The COVID-19 pandemic challenged the habits of consumers and human sociability as restrictions were implemented to limit infectivity. Anime, comic, and games (ACG) as gain more attention and market share as people purchase these entertainment products. This thesis aims to better understand how consumers' ACG purchase intention changes during the COVID-19 pandemic. Based on the stimulus-organism-response framework, cognitive emotion theory was applied to support a structural model to connect environmentally and psychological factors to behavioral response. Using survey data collected from 263 respondents in Taiwan inquiring their online purchasing habits, we used the SPSS and AMOS 18 to investigate the relationship among key constructs. The results of this study show that cognitive factors such as perceived severity, social influence, and social norm are statistically significantly associated with emotional response, which impacts one's purchase intention during self-isolation. To conclude, this exploratory research provided ACG operators with a better understanding of consumer intention during epidemics.
ABSTRACT I
摘要 II
ACKNOWLEDGEMENTS III
TABLE OF CONTENTS IV
LIST OF TABLES VI
LIST OF FIGURES VII
CHAPTER ONE INTRODUCTION 1
1.1 ACG Market Amidst COVID-19 Pandemic. 3
1.1.1 Animate Trends. 3
1.1.2 Comic Trends. 5
1.1.3 Games Trends. 6
1.1.4 ACG Culture in Taiwan. 7
1.2 Research Gap. 8
1.3 Research Objectives. 9
1.4 Research Structure. 9
CHAPTER TWO LITERATURE REVIEW 10
2.1 Theoretical Background. 10
2.1.1 The S-O-R Model. 11
2.1.2 Stimuli (S). 12
2.1.3 Organism (O). 14
2.1.4 Response (R). 15
2.2 Cognitive Emotion Theory (CET). 16
2.3 Hypotheses Development. 16
2.4 Conceptual Framework. 19
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 21
3.1 Measurement. 21
3.2 Data Collection and Analysis. 22
CHAPTER FOUR RESEARCH RESULTS 24
4.1 Descriptive Characteristics. 24
4.2 Factor and Reliability Test Analysis. 25
4.3 Confirmatory Factor Analysis (CFA) for the Modified Model. 27
4.4 Structural Equation Modeling (SEM) for the Modified Model. 28
CHAPTER FIVE CONCLUSION AND SUGGESTIONS 30
5.1 Discussion. 30
5.2 Managerial Implications. 32
5.3 Limitations and Future Research. 33
REFERENCES 34
APPENDICES 39
Appendix 1: Questionnaire 39
Addo, P. C., Jiaming, F., Kulbo, N. B., & Liangqiang, L. (2020). COVID-19: Fear appeal favoring purchase behavior towards personal protective equipment. equipment. The Service Industries Journal, 40(7-8), 471-490.
Agyeiwaah, E., Suntikul, W., & Carmen, L. Y. S. (2018). ‘Cool Japan’: Anime, soft power and Hong Kong generation Y travel to Japan. Journal of China Tourism Research, 15(2), 127-148.
Ahmad, A. R., & Murad, H. R. (2020). The impact of social media on panic during the
COVID-19 pandemic in Iraqi Kurdistan: online questionnaire study. Journal of medical Internet research, 22(5), e19556.
AJA. (2020). Anime Industry Report 2020 Summary. Association of Japanese Animations.
Allé, M. C., & Berntsen, D. (2021). Self-isolation, psychotic symptoms and cognitive problems during the COVID-19 worldwide outbreak. Psychiatry Research, 302(0), 114015.
Alsulaiman, S. A., & Rentner, T. L. (2021). The use of the health belief model to assess U.S. college students' perceptions of COVID-19 and adherence to preventive measures. J Public Health Res, 10(4).
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological bulletin, 103(3), 411-423.
Arafat, S. M. Y., Ahmad, A. R., Murad, H. R., & Kakashekh, H. M. (2021). Perceived Impact of Social Media on Panic Buying: An Online Cross-Sectional Survey in Iraqi Kurdistan. Front Public Health, 9(0), 668153.
Azizi, M. H., & Azizi, F. (2010). History of Cholera Outbreaks in Iran during the 19th and 20th centuries. Middle East journal of digestive diseases, 2(1), 51-55.
Brodeur, A., Gray, D., Islam, A., & Bhuiyan, S. (2021). A literature review of the economics of COVID-19. Journal of Economic Surveys, 35 (4), 1007-1044.
Chandna, V., & Salimath, M. S. (2018). Peer-to-peer selling in online platforms: A salient business model for virtual entrepreneurship. Journal of Business Research, 84(0), 162-174.
Cheba, K., Kiba-Janiak, M., Baraniecka, A., & Kołakowski, T. (2021). Impact of external factors on e-commerce market in cities and its implications on environment. Sustainable Cities and Society, 72(0), 103032.
Chin, W. W., Gopal, A., & Salisbury, W. D. (1997). Advancing the theory of adaptive structuration: The development of a scale to measure faithfulness of appropriation. Information systems research, 8(4), 342-367.
Chopdar, P. K., & Balakrishnan, J. (2020). Consumers response towards mobile commerce applications: S-O-R approach. International Journal of Information Management, 53(0), 102106.
Chua, G., Yuen, K. F., Wang, X., & Wong, Y. D. (2021). The Determinants of Panic Buying during COVID-19. Int J Environ Res Public Health, 18(6), 3247.
Danish Habib, M., & Qayyum, A. (2018). Cognitive Emotion Theory and Emotion-Action Tendency in Online Impulsive Buying Behavior. Journal of Management Sciences, 5(1), 86-99.
Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of Business Research, 122(0), 608-620.
de Groot, J. I. M., Bondy, K., & Schuitema, G. (2021). Listen to others or yourself? The role of personal norms on the effectiveness of social norm interventions to change pro-environmental behavior. Journal of Environmental Psychology, 78(0), 101688.
Dempsey, R. C., McAlaney, J., & Bewick, B. M. (2018). A critical appraisal of the social norms approach as an interventional strategy for health-related behavior and attitude change. Frontiers in Psychology, 9(0), 2180.
DeWitte, S. N. (2014). Mortality risk and survival in the aftermath of the medieval Black Death. PloS one, 9(5), e96513.
Dickie, R., Rasmussen, S., Cain, R., Williams, L., & MacKay, W. (2018). The effects of perceived social norms on handwashing behaviour in students. Psychology, health & medicine, 23(2), 154-159.
Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. J Bus Res, 117(0), 284-289.
Eliashberg, J., Hennig-Thurau, T., Weinberg, C. B., & Wierenga, B. (2016). Of video games, music, movies, and celebrities. International Journal of Research in Marketing, 33(2), 241-245.
Fei, X., You, Y., & Yang, X. (2020). “We” are Different: Exploring the diverse effects of friend and family accessibility on consumers' product preferences. Journal of Consumer Psychology, 30(3), 543-550.
Fragkaki, I., Maciejewski, D. F., Weijman, E. L., Feltes, J., & Cima, M. (2021). Human responses to Covid-19: The role of optimism bias, perceived severity, and anxiety. Pers Individ Dif, 176(0), 110781.
Fu, J.-R., Lu, I. W., Chen, J. H. F., & Farn, C.-K. (2020). Investigating consumers’ online social shopping intention: An information processing perspective. International Journal of Information Management, 54(0), 102189.
Fu, S., Yan, Q., & Feng, G. C. (2018). Who will attract you? Similarity effect among users on online purchase intention of movie tickets in the social shopping context. International Journal of Information Management, 40(0), 88-102.
Galoni, C., Carpenter, G. S., & Rao, H. (2020). Disgusted and afraid: consumer choices under the threat of contagious disease. Journal of Consumer Research, 47(3), 373-392.
Gamma, A. E., Slekiene, J., & Mosler, H. J. (2019). The impact of various promotional activities on Ebola prevention behaviors and psychosocial factors predicting Ebola prevention behaviors in the gambia evaluation of Ebola prevention promotions. Int J Environ Res Public Health, 16(11), 2020.
Gao, L., & Bai, X. (2014). Online consumer behaviour and its relationship to website atmospheric induced flow: Insights into online travel agencies in China. Journal of Retailing and Consumer Services, 21(4), 653-665.
Gliem, J. A., & Gliem, R. R. (2003). Calculating, interpreting, and reporting Cronbach’s alpha reliability coefficient for Likert-type scales. Presented at the Midwest Research to Practice Conference in Adult, Continuing, and Community Education. The Ohio State University.
Guthrie, C., Fosso-Wamba, S., & Arnaud, J. B. (2021). Online consumer resilience during a pandemic: An exploratory study of e-commerce behavior before, during and after a COVID-19 lockdown. Journal of Retailing and Consumer Services, 61(0), 102570.
Hair, J. F. (2009). Multivariate data analysis: A global perspective. 7th ed. Upper Saddle River: Prentice Hall.
Ho, T.-Y., Tsai, H.-T., & Lin, P.-H. (2019). The effects of technology innovation and network presence on Otaku identity. Technological Forecasting and Social Change, 144(0), 82-92.
Huang. (2014). The role of Hoolywood Movies in American Cultural Hegemony. National Cheng Kung University Industrial Design Master’s Thesis.
Huang, L.-T. (2016). Flow and social capital theory in online impulse buying. Journal of Business Research, 69(6), 2277-2283.
Huang, Y., & Sengupta, J. (2020). The influence of disease cues on preference for typical versus atypical products. Journal of Consumer Research, 47(3), 393-411.
Jacoby, J. (2002). Stimulus-Organism-Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior. Journal of Consumer Psychology, 12(1), 51-57.
Jose, R., Narendran, M., Bindu, A., Beevi, N., L, M., & Benny, P. V. (2021). Public perception and preparedness for the pandemic COVID 19: A health belief model approach. Clinical Epidemiology and Global Health, 9(0), 41-46.
Kim, M. (2021). Does playing a video game really result in improvements in psychological well-being in the era of COVID-19? Journal of Retailing and Consumer Services, 61(0), 102577.
Kim, R. Y. (2020). The impact of COVID-19 on consumers: Preparing for digital sales. IEEE Engineering Management Review, 48(3), 212-218.
Krittanawong, C., Virk, H. U. H., Katz, C. L., Kaplin, S., Wang, Z., Gonzalez-Heydrich, J., Lavie, C. J. (2021). Association of Social Gaming with Well-being (Escape COVID-19): A Sentiment Analysis. The American Journal of Medicine.
Laato, S., Islam, A. K. M. N., Farooq, A., & Dhir, A. (2020). Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach. Journal of Retailing and Consumer Services, 57(0) , 102224.
Lane, J. M., Ruben, F. L., Neff, J. M., & Millar, J. (1970). Complications of smallpox vaccination, 1968: Results of ten statewide surveys. The Journal of Infectious Diseases, 122(4), 303-309.
Lazarus, R. S. (1991). Progress on a cognitive-motivational-relational theory of emotion. American Psychologist, 46(8), 819-834.
Li, X., Zhou, Y., Wong, Y. D., Wang, X., & Yuen, K. F. (2021). What influences panic buying behaviour? A model based on dual-system theory and stimulus-organism-response framework. International Journal of Disaster Risk Reduction, 64(0), 102484.
Lin, C.-Y. (2017). A Study of the Collecting and Consumption Values of Animated Characters Accessory Products. National Cheng Kung University Industrial Design Master’s Thesis.
Lu, J. w. (2019). ACG Industry Survey and Consumer Behavior Trend Analysis. Taiwan Economic Research Institute.
Makris, M. (2020). Covid and social distancing with a heterogenous population. School of Economics, University of Kent.
Mekharat, N., & Traore, N. (2020). How the Tourism Sector in Emerging Markets is Recovering from COVID-19. The World Bank Group.
Meskin, A. (2007). Defining Comics? The Journal of Aesthetics and Art Criticism, 65(4), 369-379.
Mirabi, V., Akbariyeh, H., & Tahmasebifard, H. (2015). A study of factors affecting on customers purchase intention. Journal of Multidisciplinary Engineering Science and Technology (JMEST), 2(1), 267-273.
Mullins, J. K., & Sabherwal, R. (2020). Gamification: A cognitive-emotional view. Journal of Business Research, 106(0), 304-314.
Nussbaumer-Streit, B., Mayr, V., Dobrescu, A. I., Chapman, A., Persad, E., Klerings, I., Gartlehner, G. (2020). Quarantine alone or in combination with other public health measures to control COVID-19: A rapid review. Cochrane Database Syst Rev, 9(0), 1-47.
Nye Jr, J. S. (2004). Soft power and American foreign policy. Political Science Quarterly, 119(2), 255-270.
Nye, J. S. (1990). Soft power. Foreign policy, 80(0), 153-171.
Pantano, E., Pizzi, G., Scarpi, D., & Dennis, C. (2020). Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak. Journal of Business Research, 116(0), 209-213.
Peña-García, N., Gil-Saura, I., Rodriguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6), e04284.
Prentice, C., Chen, J., & Stantic, B. (2020). Timed intervention in COVID-19 and panic buying. Journal of Retailing and Consumer Services, 57(0), 102203.
Rosenstock, I. M., Strecher, V. J., & Becker, M. H. (1988). Social learning theory and the health belief model. Health Education Quarterly, 15(2), 175-183.
Ruiz-Mafe, C., Chatzipanagiotou, K., & Curras-Perez, R. (2018). The role of emotions and conflicting online reviews on consumers' purchase intentions. Journal of Business Research, 89(0), 336-344.
Russell, J. A., & Mehrabian, A. (1974). Distinguishing anger and anxiety in terms of emotional response factors. Journal of Consulting and Clinical Psychology, 42(1), 79-83.
SastryT, D., & Rao, B. M. (2017). Consumer perception about the influence of online retail service quality on e-satisfaction, moderated by purchase volume and perceived value. Journal of Business and Retail Management Research, 12(1), 178-188.
Schafer, J. B., Konstan, J. A., & Riedl, J. (2001). E-commerce recommendation applications. Data Mining and Knowledge Discovery, 5(1), 115-153.
Sheth, J. (2020). Impact of Covid-19 on consumer behavior: Will the old habits return or die? J Bus Res, 117(0), 280-283.
Solomon, M. R., White, K., Dahl, D. W., Zaichkowsky, J. L., & Polegato, R. (2017). Consumer behavior: Buying, having, and being. Boston, MA: Pearson.
Streicher, M. C., Estes, Z., & Büttner, O. B. (2020). Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing. Journal of Consumer Research, 48(1), 51-76.
Szymkowiak, A., Gaczek, P., Jeganathan, K., & Kulawik, P. (2020). The impact of emotions on shopping behavior during epidemic. What a business can do to protect customers. Journal of Consumer Behaviour, 20(1), 48-60.
Tonkin, A., & Whitaker, J. (2021). Play and playfulness for health and wellbeing: A panacea for mitigating the impact of coronavirus (COVID 19). Social Sciences & Humanities Open, 4(1), 100142.
Tran, L. T. T. (2021). Managing the effectiveness of e-commerce platforms in a pandemic. Journal of Retailing and Consumer Services, 58(0), 102287.
Uwemi, S., Khan, H., & Fournier-Bonilla, S. (2016). Challenges of e-commerce in developing countries: Nigeria as case study. Paper presented at the Northeast Decision Sciences Institute Conference. Alexandria, Virginia, USA.
Verhagen, T., & van Dolen, W. (2011). The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information & Management, 48(8), 320-327.
Vieira, V. A. (2013). Stimuli–organism-response framework: A meta-analytic review in the store environment. Journal of Business Research, 66(9), 1420-1426.
Winarti, E., Umbul Wahyuni, C., Andy Rias, Y., Agung Mirasa, Y., Sidabutar, S., & Lusiana Wardhani, D. (2021). Citizens’ health practices during the COVID -19 pandemic in Indonesia: Applying the health belief model. Belitung Nursing Journal, 7(4), 277-284.
Yoon, J., Narasimhan, R., & Kim, M. K. (2018). Retailer’s sourcing strategy under consumer stockpiling in anticipation of supply disruptions. International Journal of Production Research, 56(10), 3615-3635.
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊